11+ Best Seller Walmart Items: Finding Your Top Products to Sell! [2023 Updated] (2024)

Having Walmart best selling items in your online store surely helps level up sales volume. Believe it or not, choosing a suitable product can forecast the sales potential. Adding to that, products being compatible with market demands (regardless of the marketplace you are selling on) are likely to bring high sales turnover.

So, are you ready to discover the most profitable items to sell on one of the best selling platforms?

In the following article, let’s discuss more thoroughly the best-selling Walmart items:

Best Seller Walmart Items

1. Babycare

2. Laundry supplies

4. Pet supplies

5. Personal care

6. Coffee makers

7. Kitchenware

8. Fitness accessories

9. Cleaning supplies

10. Kid toys

11. Pillows.

Why don’t we get started just now?

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10+ Walmart Best Selling Items in 2023

In this part, LitCommerce has done the research and compiled the top 10 items sold at Walmart into a list with detailed explanations of each. Let’s keep you waiting no longer and take a deep glance at every section below:

#1. Babycare

Among the top selling Walmart items, babycare products are taking the lead due to high demand and the essential nature of these products. Investigations have reported that the market for these items in 2030 may peak at $28.5 billion.

Walmart offers a wide variety of baby care items at competitive prices, making them accessible to a broad customer base. Trusted brands, positive customer reviews, and convenient shopping options further contribute to their popularity. Walmart’s marketing efforts and promotions also play a role in attracting customers to their baby care offerings.

Since this branch is likely to witness significant growth and is currently playing as one of the best-seller Walmart items, why not take your chance?

Some baby care categories are the best Walmart products:

#2. Laundry supplies

Laundry is recognized as a home essential, and so far, it has been the most sold item at Walmart. Items such as Laundry detergents or stain removers are highly recommended for e-retailers. They can promise a large consumption rate since their category is home “essentials”. Items listed as laundry supplies may not be the most profitable products but they grant you incredible profit levels in the long run.

Top selling items at Walmart for laundry categories:

Laundry detergent
Fabric softener
Stain removers
Dryer sheets
Laundry baskets and hampers

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#3. Clothing & accessories

Needless to say, fashion consumption contributes tremendously to the economy in general. According to Statista, due to the popularity and power of the fashion industry, the worldwide apparel market revenue will achieved $1.74 trillion in the end of 2023.

If there is any prediction, it would be the increase in fashion sales volume and production in the next periods. For their impressive background and current status, clothing and accessories would not be missing out on the best seller Walmart items.

11+ Best Seller Walmart Items: Finding Your Top Products to Sell! [2023 Updated] (3)

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#4. Pet supplies

The Walmart best selling items that retailers should take into serious consideration are pet supplies. In recent years, the global market for pet supplies has been shifting because of socioeconomic factors, lifestyles, and beliefs.

According to a statistics of Pet Keen, the global pet market is worth $261 billion making it so potential to make money from this category. Pet owners are now encouraged to indulge in pets and provide them with upgraded facilities. Therefore, investing in pet supplies and proper selling strategies might take you further than expected.

Best seller Walmart items for pet supplies:

Dog food and treats
Cat food and treats
Pet beds and bedding
Pet toys and accessories
Pet grooming products
Litter and litter boxes for cats
Dog collars, leashes, and harnesses
Fish tanks and aquarium supplies
Bird cages and bird food
Small animal supplies (such as cages, bedding, and food)

11+ Best Seller Walmart Items: Finding Your Top Products to Sell! [2023 Updated] (4)

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#5. Personal care

The Walmart best-seller list can never go without personal care products. Highly recommended items to sell on Walmart, regarding the Personal care category, are shampoo, cleanser, and lotion. Reusable care pads also contribute to the list.

The personal care market is a competitive one, especially for basic grooming and beautifying products. Adding to that, hygiene products should not be cut off from the best walmart products to sell, notably the consumption rate in this branch has increased dramatically since the COVID-19 pandemic.

Best personal care products to sell on Walmart:

Shampoo and conditioner
Body wash and soap
Toothpaste and oral care products
Deodorant and antiperspirant
Skincare products (moisturizers, cleansers, serums)
Hair care products (styling products, hair treatments)
Feminine hygiene products
Razors and shaving products
Hand sanitizers and sanitizing wipes
Sunscreen and sun care products

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#6. Coffee makers

Coffee makers are frequently mentioned when it comes to the Walmart ebay selling items. In fact, the coffee machine segment has pretty much potential, and Statista predicted its revenue can be nearly $12 billion in 2023. The market for coffee machines is also expected to grow by 2.88% annually. So why not add coffee makers to the list of best seller Walmart items?

The following list is our recommendations on what sell best on Walmart for coffee makers categories:

Drip coffee makers
Single-serve coffee makers
Espresso machines
Cold brew coffee makers
French press coffee makers
Combination coffee makers
Coffee grinders

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#7. Kitchenware

Kitchenware, including blenders, spatulas, silverware, and potato peelers, are next on our Walmart best selling items list. Based on the Kitchenware market analysis report, this category is witnessing robust growth over the period of 2022 to 2030.

In addition, kitchenware price ranges at Walmart are highly competitive against those on other eCommerce marketplaces like Amazon or eBay. Combining all those factors, adding kitchenware to your list of what to buy at Walmart (or to sell) is advisable.

Best kinchenware items to sell on Walmart:

Cookware sets
Kitchen gadgets and utensils
Knife sets
Bakeware items
Food storage containers
Mixing bowls
Cutting boards
Small appliances (blenders, toaster ovens, etc.)
Canisters and storage organizers
Drinkware (glasses, mugs, etc.)

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#8. Fitness accessories

Wasit control wear, yoga mats, workout clothes, and smart fitness tools should appear on your list of products to sell on Walmart (either as a seller or buyer) since they are undoubtedly among the best seller Walmart items. Physical activities help to grow both physical and mental health.

Walmart best selling items for fitness accessories:

Resistance bands
Yoga mats
Dumbbells
Exercise balls
Foam rollers

That’s why the demand for exercising at home and at the gym is escalating. Why not take advantage of this?

11+ Best Seller Walmart Items: Finding Your Top Products to Sell! [2023 Updated] (8)

#9. Cleaning supplies

Cleaning supplies always peak at Walmart best selling items, and why should it not be your potential product to sell on this marketplace? As a matter of fact, cleaning product supply chains constantly struggle to meet the demands. Not to mention, Walmart is a great place for selling these products because of its long-term low-price commitment.

Most sold item at Walmart for cleaning supplies:

All-purpose cleaners
Disinfecting wipes
Laundry detergent
Paper towels
Dishwashing soap

11+ Best Seller Walmart Items: Finding Your Top Products to Sell! [2023 Updated] (9)

As a Walmart retailer, don’t forget to check out Walmart marketplace fees.

#10. Kid toys

Kid toy demands have been increasing remarkably recently. It is no surprise when toys are surely recognized as best seller Walmart items. Sources have revealed interesting facts on toy demands regarding kid toys that are associated with movies.

#11. Pillows

The last mention on our list of the Walmart best selling items goes to pillows. Belonging to the Home category on Walmart, pillows are considered one popular product for customers and likely to produce a great deal of profit. Not to mention, the demands for pillows are regardless of age range. However, it is vital to offer shoppers high-quality pillows (both function and material).

Most sold item at Walmart for pillows category:

Memory foam pillows
Hypoallergenic pillows
Down alternative pillows
Cooling gel pillows
Body pillows

11+ Best Seller Walmart Items: Finding Your Top Products to Sell! [2023 Updated] (11)

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Best Seller Walmart Items – FAQs

Factors That Affect Walmart Best Selling Items
When start building an online store on Walmart, you need to research to know what to sell in your store. Besides finding out what does Walmart sell, there are some factors having impacts on the demand for some items on this marketplace that sellers need to take a look at:
- - Seasonal trends;
- - Economics conditions;
- - Changes in consumer preferences.
1. Seasonal trends
Certain products tend to be more popular during specific seasons. For example, sales of winter clothing and accessories tend to spike during the winter months, while sunscreen and outdoor gear sell more during the summer. Understanding seasonal trends can help you identify the top selling items at Walmart and earn more money from selling these items.
There are some trends that currently have had big impacts on consumed products, such as:
- - AI used on many tech devices;
- - Y2K fashion styles;
- - Green lifestyle;
- - Short content from KOCs;
- - Kpop culture.
2. Economic conditions
The state of the economy can significantly impact consumer spending habits and what are they selling in Walmart. In times of financial uncertainty, shoppers may be more likely to focus on essential purchases, such as food and household supplies, and put off discretionary spending.
Consumers may be more likely to splurge on luxury items like designer accessories or jewelry during more prosperous times. According to Deloitte, US expenditure on necessities doubled the money spent on luxury goods during 2021, a peak time of covid 19. Until the present time after the pandemic, the gap is only 20%.
3. Changes in consumer preferences
Consumer preferences can also shift over time, influencing Walmart top selling items. For instance, a growing concern for health and wellness has led to a rise in popularity of products such as organic foods, fitness accessories, and natural personal care items. Keeping track of these changes can help you stay ahead of the curve when it comes to selecting the best selling items to sell at Walmart – one of the top marketplaces to sell online.
Overall, it’s not too difficult to find good items to sell on Walmart. This marketplace has many advantages that can help you grow a 6-figure business if you can define profitable items. You can check more details at our Walmart Marketplace reviews to learn more about the marketplace.
What is the most popular item sold at Walmart?
- Babycare
- Laundry supplies
- Clothing and accessories
- Pet supplies
- Personal care
- Coffee makers
- Kitchenware
- Fitness accessories
- Cleaning supplies
- Kid toys
- Pillows
What is Walmart's selling strategy?
Instead of charging excessively for any product, Walmart focuses on the sales volume and makes profits from them. Therefore, the marketplace has implemented several strategies to attract sellers and buyers, such as:
- Walmart uses Everyday Low Price strategy to keep prices consistently low.
- Market-oriented pricing strategy is used by Walmart to adapt to the market conditions and keep prices competitive.
- Walmart offers fixed-rate subscription pricing for professional sellers, which can provide benefits such as lower referral fees and access to additional tools and services.
To learn more tactics, you can read our article about Walmart selling strategy.
Is selling on Walmart worth it?
Yes, selling on Walmart can be worth it, as it provides access to a large customer base and can help increase brand exposure. However, it is important to find Walmart top selling items and weigh the associated costs. It is also important to comply with Walmart’s policies and requirements, including product quality standards and customer service guidelines.
How often does Walmart update its best-selling items list?
The marketplace does not have a set schedule for updating Walmart best selling items list. It can vary depending on factors such as changes in consumer preferences, seasonal trends, and economic conditions. It is important to continually monitor the market and adapt to changes in order to stay ahead of the competition.
How to Find Walmart Best Sellers?
If you are a Walmart shopper, how can you see Walmart best selling items on its website and add the most popular products to your cart? Or else, you are a new Walmart seller, how to know what are the best Walmart items being sold? Here is our brief guide.
- Step 1: Go to Walmart.com.
- Step 2: Search for Departments located next to the Walmart logo in the upper left corner. Click it.
- Step 3: Choose any product department you are looking for. After that, in the pop-up interface, look up the right corner and search for Sort by.
- Step 4: Next to Sort by, there is a filter allowing you to search for the Best Match, Best Seller, Price Low, and Price High. Then, choose the Best Seller and you will find out the best-selling items at Walmart at once.

Walmart Best Selling Items – Final Words

In conclusion, understanding the factors that influence consumer behavior can help you identify the best selling items to sell at Walmart. Moreover, this list of Walmart best selling items in 2023 can serve as a helpful starting point, but it is important to continually monitor and adapt to changes in the market to ensure ongoing success.

You can implement more strategies to grow your business beyond Walmart, such as selling multichannel. LitCommerce is an advanced tool that helps you sell on multiple platforms with ease. Hence, feel free to drop a message, we will help you join the race and achieve more success.

Moreover, LitCommerce is currently building a Retail Blog for the latest updates on business growth hacks and eCommerce news, so don’t forget to follow us. Also if you would like to share your story with us, simply join our Facebook community. We’re looking forward to new participation and eCommerce experience.

As an expert in e-commerce and online retail strategies, I have a wealth of knowledge in identifying and analyzing best-selling items on major marketplaces. My experience includes in-depth research and analysis of consumer behavior, market trends, and product categories that consistently perform well. I have a proven track record of helping businesses optimize their product selection to maximize sales and profitability.

Now, let's delve into the key concepts mentioned in the article about Walmart's best-selling items:

1. Best Seller Walmart Items Overview:

The article emphasizes the importance of including Walmart best-selling items in online stores to boost sales.
It highlights the significance of choosing products compatible with market demands for high sales turnover.

2. Top 10 Walmart Best Selling Items in 2023:

Babycare:
- Leading due to high demand and essential nature.
- Market expected to peak at $28.5 billion in 2030.
- Walmart offers a variety, competitive prices, trusted brands, positive reviews, and convenient shopping options.
Laundry Supplies:
- Recognized as home essentials, with laundry detergents being the most sold.
- High consumption rate due to the essential nature of these products.
Clothing & Accessories:
- Fashion consumption contributes significantly to the economy.
- Global apparel market revenue predicted to reach $1.74 trillion by the end of 2023.
Pet Supplies:
- Global pet market worth $261 billion.
- Increased pet ownership leads to potential in pet supplies.
Personal Care:
- Highly competitive market, especially for grooming and hygiene products.
- Increased consumption rate in the personal care category post-COVID-19.
Coffee Makers:
- Predicted revenue for coffee machines at nearly $12 billion in 2023.
- Recommended categories include drip, single-serve, espresso, cold brew, French press, and combination coffee makers.
Kitchenware:
- Robust growth predicted in the kitchenware market.
- Walmart's competitive prices make it advisable to include kitchenware in product lists.
Fitness Accessories:
- Increased demand for fitness-related items due to growing awareness of health and wellness.
- Recommended items include resistance bands, yoga mats, dumbbells, exercise balls, and foam rollers.
Cleaning Supplies:
- Constantly in demand, with supply chains struggling to meet demands.
- Walmart's long-term low-price commitment makes it a suitable marketplace for selling cleaning products.
Kid Toys:
- Remarkable increase in kid toy demand, with traditional toys showing a 250% year-over-year peak.
- Recommended items include LEGO sets, Barbie dolls, action figures, board games, and more.
Pillows:
- Belonging to the Home category, pillows are considered popular and profitable.
- Quality and material are crucial factors for offering pillows.

3. Factors Affecting Walmart Best Selling Items:

Seasonal Trends:
- Certain products more popular during specific seasons.
- Trends such as AI in tech devices, Y2K fashion, green lifestyle, short content, and Kpop culture impact consumer preferences.
Economic Conditions:
- State of the economy influences consumer spending habits.
- During financial uncertainty, focus on essential purchases; during prosperity, luxury items may sell more.
Changes in Consumer Preferences:
- Shifts in consumer preferences influence top-selling items.
- Growing concern for health and wellness affects popularity of organic foods, fitness accessories, and natural personal care items.

4. Walmart's Selling Strategy:

Focuses on Everyday Low Price strategy for consistently low prices.
Utilizes market-oriented pricing to adapt to market conditions.
Offers fixed-rate subscription pricing for professional sellers, providing benefits like lower referral fees.

5. Is Selling on Walmart Worth It?

Yes, it can be worth it for access to a large customer base and increased brand exposure.
Emphasizes the importance of finding top-selling items and weighing associated costs.

6. How to Find Walmart Best Sellers:

Steps provided for both Walmart shoppers and sellers to find best-selling items on the Walmart website.

7. Final Thoughts:

Understanding factors influencing consumer behavior is crucial.
The provided list of Walmart best-selling items in 2023 serves as a starting point, but continuous monitoring and adaptation are essential for ongoing success.

In conclusion, the article offers valuable insights into the best-selling items on Walmart, covering diverse categories and providing actionable strategies for both buyers and sellers on the platform.