12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (2024)

Table of Contents
Designer brands like Versace and Tommy Hilfiger became more well-known by everyday people due to the rise of supermodels and fashion-focused media. A simple "little black dress" was a huge trend in the '90s and still is today. Leather was popular during the decade and was often worn in the form of skirts and dresses. A classic leather jacket was a must-have in the '90s, and is still a wardrobe staple. Wearing a plain T-shirt under a blazer was another go-to look in the '90s. Acid-wash jeans were a new way of wearing denim at the time. Leopard print has also withstood the test of time, but in the '90s, it was all the rage. Cardigans were another huge trend, and they're making a comeback. Plaid blazers and skirts are an example of '90s fashions that made an intentional nod to the past. Crushed velvet was another popular fabric in the '90s, and it's made a comeback in recent years. The bucket hat was a fun '90s statement that is also back. Neon colors and athletic wear were often a fun, fashion-forward combination during the decade. Patent leather and vinyl were often used as fabrics in the '90s for a futuristic look. The look has yet to make a comeback, but definitely should. Platform shoes were a '70s trend that reemerged in the 1990s. Speaking of prints, blazers with loud prints and vibrant colors were very '90s. Polka-dot shirts were big in the '90s. Leopard-printed outerwear was especially popular. Blazers and button-up shirts were truly the name of the game throughout the decade. Skirt suits, often worn by Princess Diana, were always a classy ensemble. Overalls were also popular for both kids and adults. The high-neck tank top was common in the late-1990s. We miss halter-style shirts, which also kept with the high neckline theme. Wearing hair in an updo was very on-trend in the '90s. Many sunglasses that were popular in the '90s were a nod to shades from the '60s. Headbands were also super popular. FAQs

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12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (1)

  • The 1990s were an exciting time for fashion.
  • Insider spoke with a fashion historian to learn more about some of the decade's most popular trends.
  • Acid-wash denim, printed blazers, and headbands are a few trends we wish would come back in style.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (2)

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12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (4)

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The '90s were an exciting time for fashion.

According to Sarah Byrd, a New York University and Fashion Institute of Technology lecturer and fashion historian, this can be traced back to technological advancements made in the decade, which made fashion more accessible to everyone.

From the burgeoning internet to the Style Network, a cable channel that broadcast style- and beauty-centric shows, style inspiration suddenly became widely available to anyone with a TV, or, in the later '90s, a home computer.

Styles popular in the '90s — just like fashion trends of any decade — reflected both old and new ideas. Some trends, like mod sunglasses and plaid outfits, were reminiscent of the '60s. Other styles, like patent leather and nylon clothes, symbolized a futuristic view and a look toward what people thought the year 2000, the new millennium, would bring.

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And, as further proof that trends are cyclical, some of our favorite '90s looks are popular again today.

Here are some of the best fashion trends from the '90s that are back in style, and more we wish would make a comeback.

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Designer brands like Versace and Tommy Hilfiger became more well-known by everyday people due to the rise of supermodels and fashion-focused media.

In a 2019 interview, Byrd told Insider that prior to the mid-and late-1990s, high fashion and luxury name brands were mostly reserved for an elite group of people: celebrities and designers. But with more access to media and TV shows about celebrity style, everyday people started to feel that they could participate in the once-exclusive world of fashion.

"In the late '90s, you had this widespread emergence of TV shows that talked about style," Byrd said. "For example, with shows like 'Fashion Police' on E!, celebrities [became] not just talent, but they also became fashion icons."

Versace and Tommy Hilfiger are still popular fashion brands today.

A simple "little black dress" was a huge trend in the '90s and still is today.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (6)

Style icons Christy Turlington, Cindy Crawford, Naomi Campbell, Kate Moss, and Jennifer Aniston all rocked the chic look throughout the 1990s. Today, the LBD is still popular off and on the red carpet.

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Leather was popular during the decade and was often worn in the form of skirts and dresses.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (7)

Styles that appeared shiny and sleek were a common thread throughout the '90s.

Today, oversized leather jackets and leather pants are popular ways to wear the trend, although Sydney Sweeney proved leather dresses still work at Variety's Power of Young Hollywood event in August, where she wore a leather Alexander McQueen peplum midi dress.

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A classic leather jacket was a must-have in the '90s, and is still a wardrobe staple.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (8)

Leather jackets weren't a style that originated in the '90s, but, as Byrd explained, "The story of fashion is also the story of revising design" — everything makes a comeback.

"From the very beginning of time, there's only been so many ways people can approach how to put together fabric into something that goes on the body," Byrd said. "You'll see the revisiting of past designs and familiar silhouettes throughout the history of fashion."

This classic look is still loved today — Kourtney Kardashian and Travis Barker even wore matching leather jackets for their 2022 Las Vegas wedding ceremony.

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Wearing a plain T-shirt under a blazer was another go-to look in the '90s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (9)

This classic look is still a go-to today, as reported by the Wall Street Journal.

Acid-wash jeans were a new way of wearing denim at the time.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (10)

Acid-wash jeans may not have been everyone's cup of tea, but they were certainly a fashion statement. The style was recently spotted on runways in 2019, as pointed out by Who What Wear.

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Leopard print has also withstood the test of time, but in the '90s, it was all the rage.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (11)

The animal print really was everywhere, from hats to coats and dresses.

Cardigans were another huge trend, and they're making a comeback.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (12)

Cardigans were not only worn as cover-ups thrown on top of tops or blouses, but many stars wore buttoned-up cardigans on their own. Today, stars like Kendall Jenner, Bella Hadid, and Katie Holmes have all rocked the look.

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Plaid blazers and skirts are an example of '90s fashions that made an intentional nod to the past.

The yellow plaid outfit worn by Cher Horowitz (Alicia Silverstone) in "Clueless" has made a resurgence in popularity in recent years, thanks to Iggy Azalea's "Fancy" music video.

Crushed velvet was another popular fabric in the '90s, and it's made a comeback in recent years.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (14)

Crushed velvet spaghetti strap dresses were a '90s staple, and would still be a flattering look today.

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The bucket hat was a fun '90s statement that is also back.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (15)

Of all the accessories people sported in the '90s, the bucket hat was a reliable and versatile option. Recently, they've made a return — Pete Davidson even wore one to the 2023 Met Gala.

Neon colors and athletic wear were often a fun, fashion-forward combination during the decade.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (16)

Though these exact styles from the Spice Girls may not be on-trend today, athleisure has made a major resurgence, proving that fashion constantly revisits itself.

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Patent leather and vinyl were often used as fabrics in the '90s for a futuristic look. The look has yet to make a comeback, but definitely should.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (17)

Byrd says that the overall technical advancements of the '90s as well as the impending new millennium influenced people to dress in what seemed like futuristic styles at the time.

"You can see clearly that in the '90s, there was some ingenuity with how people were looking at design, in large-part because of technology and the feeling that we were entering a new era," Byrd said.

Platform shoes were a '70s trend that reemerged in the 1990s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (18)

Throughout the decade, everyone from The Spice Girls to Britney Spears and Tori Spelling was photographed wearing platform shoes, and we're waiting for this trend to take off again.

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Speaking of prints, blazers with loud prints and vibrant colors were very '90s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (19)

The loud floral print may be less popular today, but bold printed blazers could be a fun statement to revive.

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Polka-dot shirts were big in the '90s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (20)

From Julia Roberts' dotted dress in "Pretty Woman" to lesser-known fashion moments, like this Jerry Seinfeld look, polka dots were a defining print of the '90s.

Seinfeld's style, showcased in the sitcom "Seinfeld," also became iconic for the decade.

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Leopard-printed outerwear was especially popular.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (21)

Though not everyone reminisces on fashion trends from the '90s in a positive light, the leopard- and animal-print look is one that has aged well.

Blazers and button-up shirts were truly the name of the game throughout the decade.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (22)

While not exactly style icons, the cast of "Seinfeld" dressed iconically '90s. While blazers are still worn today, they're usually styled a little more casually.

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Skirt suits, often worn by Princess Diana, were always a classy ensemble.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (23)

Princess Diana wore a number of memorable outfits. While skirt suits are popular among politicians and royals today, it's not often that you see someone wearing this look in a casual setting.

Overalls were also popular for both kids and adults.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (24)

One-piece fashions, like rompers and jumpsuits, have become a staple in many wardrobes today, so overalls reminiscent of the '90s would fit right in.

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The high-neck tank top was common in the late-1990s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (25)

This was one of the more simple silhouettes of the '90s.

We miss halter-style shirts, which also kept with the high neckline theme.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (26)

J-Lo has rocked a variety of memorable ensembles over the years.

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Wearing hair in an updo was very on-trend in the '90s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (27)

Butterfly clips and crimped strands were also popular '90s hair trends.

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Many sunglasses that were popular in the '90s were a nod to shades from the '60s.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (28)

As Byrd explained, some styles popular in the 1990s were largely inspired by elements from the past: "Even though there was some ingenuity with how people were looking at design, probably in large part because of changes in technology, there were some styles [of the '90s] that were reflective of the '60s."

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Headbands were also super popular.

12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (29)

Headbands have come back in style numerous times over the years, including in the early 2000s with the popularity of teen drama "Gossip Girl," on which the main characters wore them almost constantly.

However, in the '90s, the trend truly dominated.

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12 '90s fashion trends that are popular again — and 13 we wish would make a comeback (2024)

FAQs

How 90s fashion is making a comeback? ›

Baggy Silhouettes:

Oversized clothing was all the rage in the 90s, and it's making a comeback. Baggy jeans, slouchy sweaters, and roomy blazers are not only comfortable but also effortlessly chic.

Is 90s style coming back in 2024? ›

The 90s Minimalism

The 90s introduced us to the minimalism style while in 2024 this stylish simplicity is about to take off again. People in this trend prefer lines to be simple, monochromatic colours, and they rather have fewer pieces that are of high quality as compared to numerous things that are of low quality.

What was the main fashion trend in the 90s? ›

Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.

What trends do you hope makes a comeback? ›

15 Trends We Wish Would Make a Comeback
  • Translucent Electronics. Image Credit: Kitreel/Shutterstock. ...
  • Capes. Image Credit: Nicoleta Ionescu/Shutterstock. ...
  • Frosted Tips. Image Credit: Karen Dole/Shutterstock. ...
  • White Go-Go Boots. ...
  • Creative, Non-commercial Music Scenes. ...
  • Physical Media. ...
  • Victory Gardens. ...
  • Overalls.
Apr 25, 2024

Why is Gen Z obsessed with 90s fashion? ›

Emma Baker, a fashion historian, elaborates on this sentiment: "The '90s evoke a sense of pre-digital innocence that is particularly appealing to Gen Z. It was a time when people were not constantly connected, and personal style was less about online validation and more about individual expression."

Why 90s fashion is baggy? ›

Having long been a symbol of rebellion since the years of James Dean, denim, and more specifically, baggy denim, would go on to represent the idea of rebellion throughout much of the '90s.

Why is everything from the 90s coming back? ›

Gen-Z's obsession with the decades before digital has revitalized 90s fashion. For the nostalgia-infused, younger generation discovering the household brands of yore has the potential to revive an aging brand straight into the 21st century.

What is everyone wearing in 2024? ›

Wave goodbye to Barbie pink; the hottest colour for 2024 (and our favourite colour, naturally) is vibrant red. Go bold and wear top-to-toe, or just as a surprising flash of brightness with an accessorising bag or shoes. It's the perfect pairing with rich cocoa and soft cream tones.

What will the style be in 2030? ›

Another 2030 trend that we can already see emerging is sustainable fashion. Sustainability and an aversion to so-called 'fast fashion' have become more prevalent among consumers. Customers expect companies to demonstrate their commitment to the environment and transparency around how goods are produced.

Did they wear leggings in the 90s? ›

The sportswear looks of the eighties continued into the early nineties with biker shorts, leggings, Keds, and oversized sweatshirts continuing to be favorite choices for young women. The early part of the decade also saw a revival of 1960s and 1970s styles such as mini-skirts, flares, and Punk styles (Laver 281).

What was hot in the 90s? ›

Slip dresses, bomber jackets, scrunchies and plaid flannel shirts were all the rage during the '90s — and many of these fashion trends are working their way back into vogue (although some of these pieces may have never left your closet).

Is 90's fashion coming back? ›

It's been over 30 years since the '90s first started (!!), and everything from the era is starting to feel brand-new again. All the looks you loved back then—or covet now while binge-watching old sitcoms—are officially back and more stylish than ever.

Are the 90s coming back in 2024? ›

Pinterest Confirms '90s Decor Is Coming Back in Their Summer 2024 Trend Report.

What is 90's attire? ›

Overalls never really left—recent iterations include pastel tweed and slouchy loungewear versions—but the '90s were all about denim overalls, slightly baggy, and with one shoulder undone. Wear it over a denim shirt for a luxe Canadian Tux moment or a graphic tee for a more casual vibe.

Why 90s fashion was better? ›

But the '90s just hung out and hung loose, that was the look. It was shapeless and for the most part, genderless. The '90s was the best decade for fashion because no one's thought of anything better yet. Instagram is brimming with '90s throwbacks, Urban Outfitters pretty much just sells '90s styles and what's in now?

What is the trend in we done with the 90s? ›

'We done with the 90s' is trending on NBA Twitter: 'Michael Jordan had no left' It started on TikTok and it's now an open revolt online that's setting NBA discourse on fire with younger fans claiming they've been deceived about basketball in the 90s.

Will 80s fashion ever come back? ›

One thing's for sure: '80s fashion is back! Except the 21st century's take on the period's style is sleeker, sexier, and more versatile than ever. Ahead, we rounded up some of our favorite '80s trends, inspired by iconic stars of the decade, to revive in 2024.

Is 2000s fashion coming back? ›

Last year, Google's latest data further proved that the 2000s craze hasn't cratered — in fact, searches for Y2K-related trends reached record highs in 2023. Here, 15 noughties trends that are back in style.

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