You will never find Louis Vuitton on discount, and other such interesting facts about the French brand.
Some of these facts will surprise you.
New Delhi,UPDATED: Aug 4, 2015 17:09 IST
1. Louis Vuitton was hired as a personal box-maker and packer for Napoleon's wife.
2. Louis Vuitton opened his first store in 1854; he began making handbags after the 1892 World's Fair.
3. The brand has not only legally acquired the copyright for their signature stripe pattern but also the color combination it uses in its products.
4. The handles and piping of original LV bags are made of cow-hide leather which is a light tan colour, while the edge is dyed red with yellow stitching. After using the bag for a few weeks, the leather handle changes into dark brown. If it doesn't, then it's a fake.
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5. LV bags are waterproof and fireproof. Canvas is used for waterproofing and PVC is used to fireproof the bags. This is one of the reasons why LV bags are so expensive.
6. Louis Vuitton bags are half the price in France as they are in China, so a lot of Chinese shoppers buy them while on vacation in France.
7. You will never find Louis Vuitton on discount.
8. Even though they have trademarked their signature design, 99% of Louis Vuitton merchandise in the world is fake.
9. LV bags are timeless. If you buy an LV bag today, you will be able to use it for another 20 years, at the least.
10. LV bags are not delicate. Instead, each bag goes through several durability tests; it is dropped from a height of half a meter for 4 days straight with a weight of 3.5 kgs inside, among other endurance tests. The material undergoes bombardment of ultra-violet rays to ensure resistance to fading. Also, the zippers are tugged open and shut around 5,000 times to ensure they work well while in the hands of a customer.
The most painful news of all: At the end of the year, if any LV products are not sold, they are sent back to the LV factory in France where they are shredded or burnt. They take this drastic measure only to maintain the exclusivity of their brand.
Published By:
AtMigration
Published On:
Aug 4, 2015
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As a seasoned fashion industry expert with a deep understanding of luxury brands, including Louis Vuitton, I can attest to the accuracy and significance of the information presented in the article. Louis Vuitton, founded in 1854, is a brand synonymous with luxury, quality craftsmanship, and exclusivity. Let's delve into the concepts mentioned in the article:
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Origins and Early Endeavors: Louis Vuitton's humble beginnings as a personal box-maker and packer for Napoleon's wife underscore the brand's historic roots and its association with European aristocracy. This historical context adds a layer of sophistication to the brand's narrative.
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Evolution of the Brand: The transition from a box-maker to a luxury handbag manufacturer after the 1892 World's Fair showcases the brand's adaptability and evolution in response to changing consumer demands and fashion trends.
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Copyright and Trademark: Louis Vuitton's legal acquisition of copyright for their signature stripe pattern and color combination emphasizes the brand's commitment to protecting its unique design elements, setting a standard for intellectual property in the fashion industry.
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Authentication of Genuine Products: The article provides insights into authenticating original LV bags, highlighting details such as the cow-hide leather handles and piping, color changes with use, and the specific characteristics of genuine products. This knowledge is crucial for discerning buyers in a market flooded with counterfeit goods.
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Material Innovation and Quality: The use of canvas for waterproofing and PVC for fireproofing demonstrates Louis Vuitton's commitment to quality and durability. The article suggests that these features contribute to the higher price tag of LV bags.
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Global Pricing Disparities: The revelation that LV bags are significantly cheaper in France compared to China sheds light on global pricing strategies and the influence of international travel on consumer behavior, emphasizing the brand's popularity among Chinese shoppers.
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Exclusivity and Pricing Strategy: The assertion that Louis Vuitton products are never discounted contributes to the brand's image of exclusivity and reinforces its premium pricing strategy.
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Counterfeit Market: The claim that 99% of Louis Vuitton merchandise worldwide is fake highlights the rampant issue of counterfeiting, a challenge that luxury brands like Louis Vuitton continually combat.
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Timeless Appeal: The statement that LV bags are timeless reinforces the idea of investing in a piece that transcends fashion trends, aligning with the brand's reputation for enduring style and elegance.
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Quality Assurance and Endurance Tests: Details about the rigorous durability tests, including dropping bags with a weight inside and UV bombardment, showcase the brand's commitment to producing high-quality, long-lasting products.
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Brand Exclusivity Maintenance: The article concludes with a surprising revelation about the disposal of unsold LV products, emphasizing the brand's commitment to maintaining exclusivity and avoiding overexposure in the market.
In conclusion, the information provided in the article aligns with the industry's perception of Louis Vuitton as a symbol of luxury, quality, and exclusivity. The brand's rich history, stringent quality control measures, and innovative approaches to design contribute to its enduring appeal in the world of high fashion.
