13 Best Lipsticks For Older Women, According To Experts – 2023 (2024)

With aging skin, women often become conscious of their choices regarding what to wear, which eyeshadow to choose, or which lipstick to buy. To help you look beautiful no matter what your age is, we have listed some of the best lipsticks for older women. After all, lips are one of the best features of your face that talks a lot about your appearance. We have got some lipsticks that moisturize your dry lips but don’t accentuate fine lines. These lipsticks will suit your look like fine wine! They will add just the right color that will make you look confident and young but not bolshie.

Lorrie Pearson, a professional Makeup Artist, says, “Your lipstick is the perfect wardrobe accessory, the color you choose is your statement piece.”

Have a look at the 13 best lipsticks for older women below. We have chosen age-defying formulas made with safe and moisturizing ingredients to help you look and feel the best.

Top Picks
Check Price
Best Creamy Formula: L'Oreal Paris Luminous Hydrating Lipstick- Brilliant Brown
Price on Amazon
Best Long-Wearing: Bobbi Brown Non-drying Lipstick- Brown
Price on Amazon
Best Plumping: Elizabeth Arden Ceramide Ultra Lipstick- Cassis
Price on Amazon
Best Travel-Friendly: BOOM! by Cindy Joseph Cosmetics Boomstick Color
Price on Amazon
Best Non-Comedogenic: Runway Rogue 90s Vibe Lipstick-Patricia
Price on Amazon
Best Design: CATKIN Matte Lipstick- C0161 Carving
Price on Amazon
Best Anti-Aging Formula: Pippa of London Envy Matte Lipstick- Eclipse
Price on Amazon
Best For All Skin Tones: Estee Lauder Pure Color Envy Sculpting Lipstick- Rebellious Rose
Price on Amazon
Best Non-Flaking: RMS Beauty Wild With Desire Lipstick- Brain Teaser
Price on Amazon
Best Coverage: M.A.C Amplified Creme Lipstick Price on Amazon

In This Article

Top 13 Best Lipstick For Older Women Of 2023 With Buying Guide

1. Best Creamy Formula:L’Oreal Paris Luminous Hydrating Lipstick- Brilliant Brown

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4.3

13 Best Lipsticks For Older Women, According To Experts – 2023 (6)

13 Best Lipsticks For Older Women, According To Experts – 2023 (7) Image: Loreal Paris Usa

Made specially for older women, this L’Oreal Paris Luminous Hydrating Lipstick nourishes and moisturizes your lips. It is formulated with nourishing serum and pro-vitamin B5 at its center that helps to keep your aging lips hydrated. To get the anti-aging look with its Brilliant Brown shade, you should begin the application from the upper lip center. Then, work towards the lip edges, following the contour of your mouth, and lastly, glide over the bottom lip.

13 Best Lipsticks For Older Women, According To Experts – 2023 (8)Pros

  • Age perfect
  • Smoother lips
  • No chemical used
  • Rich and creamy texture
  • Provides 9-hour hydration
  • Does not feather into lines

13 Best Lipsticks For Older Women, According To Experts – 2023 (9)Cons

  • Color may not properly appear on some complexions

Why It’s Worth Buying: It has gained over 2,924 positive reviews on Amazon, making it an all-time best-seller.

Price at the time of publication: $7.89

2. Best Long-Wearing:Bobbi Brown Non-drying Lipstick- Brown

Get a creamy and semi-matte finish texture with this Bobbi Brown non-drying lipstick. Its Brown shade delivers a flattering medium pink-brown hue and makes your lips look younger. The application is not harsh and it gives a comfortable feel to your aging lips. To get a polished look, follow the natural line of your mouth while applying the lipstick and cover the upper and lower lips evenly.

13 Best Lipsticks For Older Women, According To Experts – 2023 (17)Pros

  • Long-wearing
  • Moisturizing
  • Full-coverage color
  • Lasts up to 10 hours
  • Glides on smoothly

13 Best Lipsticks For Older Women, According To Experts – 2023 (18)Cons

  • Color may not suit cooler skin tones

13 Best Lipsticks For Older Women, According To Experts – 2023 (19) Pro Tip

If you want a stained or natural look instead of an overly saturated consistent one, blot or dab your lipstick with a tissue.

Why It’s Worth Buying: Almost 254 happy users have mentioned the value and quality of this product.

Price at the time of publication: $22.01

3. Best Plumping:Elizabeth Arden Ceramide Ultra Lipstick- Cassis

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4.5

13 Best Lipsticks For Older Women, According To Experts – 2023 (25)

13 Best Lipsticks For Older Women, According To Experts – 2023 (26) Image: Elizabeth Arden

Want fuller and younger lips? Get this Elizabeth Arden Ceramide Ultra Lipstick that delivers a lustrous and intense look to your lips. Infused with Volulip™, this lip color makes your thin and fine-lined lips plumper and young. Its nourishing and moisture-enriched pigments make it perfect for older women. Check out this video to know more about this product.

13 Best Lipsticks For Older Women, According To Experts – 2023 (27)Pros

  • Long lasting
  • Soft young lips
  • Comfort and shine
  • Does not feather into lines
  • Contours seem more defined

13 Best Lipsticks For Older Women, According To Experts – 2023 (28)Cons

  • Some may find it slightly greasy

13 Best Lipsticks For Older Women, According To Experts – 2023 (29) Pro Tip

Add a little freshly extracted aloe vera gel to the dry lipstick tube. After 5 minutes, blend and then use it.

Price at the time of publication: $24.0

4. Best Travel-Friendly:BOOM! by Cindy Joseph Cosmetics Boomstick Color

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4.1

13 Best Lipsticks For Older Women, According To Experts – 2023 (35) Image: Boom! By Cindy Joseph

If you like natural and minimal makeup, the BOOM! by Cindy Joseph Cosmetics Boomstick Color is what you need. It is a multi-tasking product that can work as your lipstick, blush, and even bronzer. Although it comes in a sheer berry color, it mimics the natural skin tone of the wearer and offers a radiating glow to their face. This lightweight, creamy formula glides smoothly and lasts an average of six to eight hours on your lips. It adds a smooth, delicate flush to your lips and cheek that gives you a lively appearance.

13 Best Lipsticks For Older Women, According To Experts – 2023 (36)Pros

  • Lightweight
  • Easy to apply
  • Travel-friendly
  • Cruelty-free

13 Best Lipsticks For Older Women, According To Experts – 2023 (37)Cons

  • Might leave the skin sticky

Price at the time of publication: $28

5. Best Non-Comedogenic: Runway Rogue 90s Vibe Lipstick-Patricia

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3.9

13 Best Lipsticks For Older Women, According To Experts – 2023 (43) Image: Runway Rogue

Are you searching for a matte lip color that does not dry out your lips? The Runway Rogue 90s vibe lipstick is the perfect combination of matte and moisture. It is infused with squalene that prevents trans-epidermal moisture loss. It is also formulated with safflower oil and castor seed oil that keeps your lips smooth and supple, and the licorice root extract protects your lips from free radicals. This non-comedogenic lipstick goes smoothly on your lips, offering them a matte rose look. Additionally, it provides buildable coverage and stays on your lips without getting feathered.

13 Best Lipsticks For Older Women, According To Experts – 2023 (44)Pros

  • Long-lasting
  • Non-comedogenic
  • Easy to apply
  • Buildable coverage
  • Paraben-free
  • Talc-free
  • Sulfate-free
  • Gluten-free
  • Cruelty-free

13 Best Lipsticks For Older Women, According To Experts – 2023 (45)Cons

  • Strong fragrance

Price at the time of publication: $28

6. Best Design: CATKIN Matte Lipstick- C0161 Carving

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4.1

13 Best Lipsticks For Older Women, According To Experts – 2023 (51) Image: Catkin Cosmetics

The CATKIN Matte lipstick is inspired by traditional Chinese paintings. The lipstick paste is uniquely carved with miniature Chinese relief structures. The formula is infused with plant-derived healthy ingredients like squalene, phytosterols, Simmondsia chinensis seed oil, limnanthes alba seed oil, and vitamin E that keep your lips moisturized despite offering a matte finish to them. This lightweight, ultra-pigmented lipstick glides smoothly over your lip contours and lasts 24 hours. It offers a full-bodied effect on your lips but does not bleed out.

13 Best Lipsticks For Older Women, According To Experts – 2023 (52)Pros

  • Long-lasting
  • Lightweight
  • Highly pigmented
  • Does not bleed out

13 Best Lipsticks For Older Women, According To Experts – 2023 (53)Cons

  • Not waterproof

13 Best Lipsticks For Older Women, According To Experts – 2023 (54) Pro Tip

Your lips may look flaky or patchy if not prepared well. Cleanse and exfoliate your lips first, then use a chapstick or lip primer for hydration.

Price at the time of publication: $17.99

7. Best Anti-Aging Formula:Pippa of London Envy Matte Lipstick- Eclipse

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4.2

13 Best Lipsticks For Older Women, According To Experts – 2023 (60) Image: Pippa Of London

The Pippa of London Envy Matte Lipstick is a highly pigmented statement lip color. It is infused with bamboo extracts that nourish and soothe your lips, vitamin E that prevents aging signs and radical damage, and shea butter that moisturizes and softens your lips. This lipstick is also formulated with synthetic waxes and elastic film that make it smudge- and flake-proof. Additionally, this long-wearing formula is also cruelty-free.

13 Best Lipsticks For Older Women, According To Experts – 2023 (61)Pros

  • Highly pigmented
  • Smudge-proof
  • Does not bleed
  • 5-hour long wear
  • Easy to use
  • Cruelty-free

13 Best Lipsticks For Older Women, According To Experts – 2023 (62)Cons

  • Expensive

Price at the time of publication: $27.5

8. Best For All Skin Tones:Estee Lauder Pure Color Envy Sculpting Lipstick- Rebellious Rose

In Rebellious Rose shade, this sculpting lipstick gives your mature lips a full-on cream finish. It glides on smoothly for an even application. You will get beautifully shaped and sculpted lips with this lip color that has multi-faceted pigments to define your lips. It also hydrates and moisturizes your lips, preventing them from dryness.

13 Best Lipsticks For Older Women, According To Experts – 2023 (70)Pros

  • Highly pigmented
  • Soft and smooth
  • Comfortable feel
  • Up to 8-hour wear
  • Suitable for all skin tones

13 Best Lipsticks For Older Women, According To Experts – 2023 (71)Cons

  • Some may find it a bit greasy

Price at the time of publication: $20.57

9. Best Non-Flaking:RMS Beauty Wild With Desire Lipstick- Brain Teaser

Look younger with this Brain Teaser color that leaves a medium pink brown hue on your lips. Its soft creamy formula will keep your lips moist and make them look young by not feathering into fine lines. Enriched with beauty organic oil, this lipstick delivers a luxurious satin-finish look and pampers your lips with antioxidants. It is formulated with castor seed oil, beeswax, and cocoa seed butter.

13 Best Lipsticks For Older Women, According To Experts – 2023 (79)Pros

  • Long-lasting
  • Highly pigmented
  • Ultimate hydration
  • No color bleeding or flaking
  • Food grade organic ingredients

13 Best Lipsticks For Older Women, According To Experts – 2023 (80)Cons

  • May not have a decent odor

Price at the time of publication: $28.0

10. Best Coverage:M.A.C Amplified Creme Lipstick

Plump up your pout with the MAC Amplified Creme Lipstick. It has an ultra-creamy formula and glides smoothly on your aging lips. It makes your lips feel hydrated and is a blessing for normal to dry lips. This light baby pink shade is highly pigmented, is suitable for light to medium complexion, and offers a semi-lustrous finish.

13 Best Lipsticks For Older Women, According To Experts – 2023 (88)Pros

  • Full coverage
  • Mild fragrance
  • Smooth application
  • Easy to use

13 Best Lipsticks For Older Women, According To Experts – 2023 (89)Cons

None

Price at the time of publication: $24.99

11. Best Pigmented:BODYOGRAPHY: Matte Lip Lava Liquid Lipstick-Bittersweet

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3.6

13 Best Lipsticks For Older Women, According To Experts – 2023 (95) Image: Bodyography

The Bodyography Matte Lip Lava Liquid Lipstick is a creamy, non-drying formula that keeps your lips smooth all day. It is infused with antioxidants, anti-aging superfoods, and nourishing minerals that keep your lips healthy and protected from radical damage. This ultra-soft bright lip color is 3x more pigmented that dries instantly into an opaque finish. This lip formula is also designed with micro-absorb technology that prevents color from bleeding and flaking.

13 Best Lipsticks For Older Women, According To Experts – 2023 (96)Pros

  • Creamy consistency
  • Non-drying
  • 3x pigmented
  • Long-lasting
  • Does not flake
  • Value for money
  • Vegan
  • Paraben-free
  • Gluten-free
  • Lead-free
  • Talc-free

13 Best Lipsticks For Older Women, According To Experts – 2023 (97)Cons

None

Price at the time of publication: $11.35

12. Best Buildable Formula:Charlotte Tilbury Hot Lips Lipstick

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4.3

13 Best Lipsticks For Older Women, According To Experts – 2023 (103)

13 Best Lipsticks For Older Women, According To Experts – 2023 (104) Image: Charlotte Tilbury

Make your lips attractive as well as hydrated with this Charlotte Tilbury Hot Lips Lipstick. Formulated with antioxidant-rich ingredients and orchid extracts, this lip color is the perfect choice for soft and moisturized lips. It will give you a smooth glide with extra precision with the help of its square-angled tip. Its buildable formula makes your lips appear young with a soft matte finish.

13 Best Lipsticks For Older Women, According To Experts – 2023 (105)Pros

  • Long-lasting
  • Age perfect
  • Cruelty-free
  • No Paraben
  • Gluten-free

13 Best Lipsticks For Older Women, According To Experts – 2023 (106)Cons

  • Expensive

Price at the time of publication: $43.43

13. Best Cruelty-Free:Benecos Natural Lipstick

Benecos Natural Lipstick in Watermelon is a cranberry hue that will suit any skin tone. With antioxidant-loaded ingredients, this lipstick gives a soft creamy texture to your lips and makes them look young. Organic jojoba, castor seed, and avocado oil with candelilla wax add the moisture factor in the lipstick, while vitamin C and E along with babassu oil serve as preventive protection for your lips.

13 Best Lipsticks For Older Women, According To Experts – 2023 (114)Pros

  • Gluten-free
  • No chemicals
  • Smoother lips
  • Cruelty-free

13 Best Lipsticks For Older Women, According To Experts – 2023 (115)Cons

  • May not last throughout the day

Price at the time of publication: $12.45

Before you decide a lip color, take a look at our buying guide of lipstick for older women to choose the right one:

Buying Guide

1. What’s the best lipstick shade for skin tone over 50?

To choose the perfect lipstick shade, you have to match the hue with your skin’s undertone. If you have warmer undertones, lipsticks with fiery red and orange bases will look pretty on you. And if you are the one with cooler undertones, lipsticks with purple, silver, and blue bases will be lovely choices. However, women with neutral undertones have a wider range of lovely options of lipsticks as any shade will be suitable for them.

Not aware of your skin’s undertone? Check the color of your veins on the wrists. If it appears olive, you probably have a warmer undertone, and if the color of veins is purple or blue then that means a cooler undertone. A neutral undertone will probably have blue-green veins.

2. What types of ingredients should I look for over 50?

The skin of women over 50 begins to show fine lines, wrinkles, and dryness. Therefore, your beauty products should have nourishing and moisturizing factors to keep your skin healthy and soft. While choosing an age-defying lipstick, pick the ones that are made of natural and organic ingredients. And the types of ingredients that you should avoid while choosing lipstick for older women are chemicals, parabens, sulfate, phthalates, lead, and fragrance.

3. What color lipstick makes you look older?

Aging beautifully needs work and to follow that you need to be cautious while choosing products for your face. Lipstick plays an important role in making your face beautiful and as you age, you have to pick the one that does not make you look older than your age. Bright colors like red need to be picked carefully as it may not suit your older self. As a woman ages, the lips become thinner, so if you choose bright and deeply saturated colors, it may result in bleeding around the mouth edges. As a result, those wrinkly deep lines will be highlighted making you look much older.

4. What lipstick shades can make you appear younger?

Lighter shades of lipstick make you look younger. You should avoid bold and bright colors with age and settle for lighter hues. However, the choice of lighter shades also depends on your skin fairness. Here’s a tip: Apply a concealer, as per your skin tone, at the border of the lips to emphasize them.

5. Best lipstick for older women: choose the perfect color?

The best lipstick for older women is the one that suits her skin tone. If you are good with warmer tones, then your undertone is yellow. Therefore, your choice will be shades like scarlet, coral pink, orange, navy blue, brown, warm green, and cream. And for the cooler tones, the undertones are blue, so you will look best with purple navy, cherry red, icy blue, fuchsia, pink, and grey lipstick.

6. How to choose the perfect lipstick color for older women?

Lips lose volume with age and lipsticks can add that fullness, but you need to choose the right one. Here are factors to consider while choosing the perfect lipstick color for older women.

  • Shades: The right shade gives you a younger look. The ideal colors of lipstick for women over 50 should be lighter like soft and muted corals or roses under nude bases. Do avoid brighter colors.
  • Long-lasting: At any age, women need long-lasting lipstick. However, in the case of older women, the smooth lips are taken over by wrinkled lines. Due to this, the lipstick ends in those lines and smudges faster. Therefore, ladies over 50 should own long-wearing lipsticks that can stay intact for at least 5 hours.
  • No bleeding: With age, your lipsticks may bleed and creep into lines around the mouth, which is not attractive. So, pick the lipsticks that would not let you go through this issue.
  • Texture: Choose well-pigmented lipsticks for mature wrinkled lips. Also, creamy texture is the perfect choice so that you can slide it on your lips easily.

Infographic: Lipsticks For Older Women: What To Look For & Application Tips

Yes, lipsticks do look good on older women! There are many shades that work wonders on mature skin. Some of these age-defying lipsticks nourish your lips and improve their texture. But before choosing one, take a look at the infographic below for the different pointers that should be kept in mind and the step-by-step application process of the lipsticks on mature skin. Scroll down!

13 Best Lipsticks For Older Women, According To Experts – 2023 (116)

Illustration: StyleCraze Design Team

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13 Best Lipsticks For Older Women, According To Experts – 2023 (117) Download Infographic

13 Best Lipsticks For Older Women, According To Experts – 2023 (118)

Aging is a natural phenomenon. Fine lines, wrinkles, and sagging are clearly visible on the mature skin. Similarly, they are visible on the lips. Your lips become thinner when you age. So, invest in the best lipsticks for the mature skin that smooth your lips, hydrate them, and add desired shade to the lips. Some lipsticks mentioned in the article offer great hydration, while some lipsticks offer great coverage. In addition, some lipsticks provide a plumper look. Lipsticks that offer a smooth finish and nourish the lips are the best of the lot. Consider investing in lipsticks that last long and avoid lipsticks that might be sticky.

Why Trust StyleCraze?

Chaitra Krishnan is a makeup aficionado who finds her passion in recommending the best makeup products to her readers. For this article, she researched a long list of lipsticks for older women, keeping in mind hundreds of reviews from different trusted online forums and conducting exhaustive research on their formulations. These long-lasting, full-coverage lipsticks glide on smoothly and keep your lips soft and hydrated.

Frequently Asked Questions

Can an older woman wear red lipstick?

There is no harm in wearing red lipstick, but it may not look as flattering as you get old. Women with warmer undertones can go for lipsticks with a fiery red base.

Why does red lipstick make me look old?

The borders of the lips diffuse more when you are old. If you apply red lipstick on those lips, which also becomes thin and has fine lines, it will make your appearance much older than the actual age.

Does lip liner make you look older?

Lip liner for older lips can help in adding volume. Apply the liner and lipstick of the same shade to look younger and with fuller lips.

Does matte lipstick look good on older women?

Matte lipstick is a great choice for older women. Lighter shade lipsticks with matte finish will give a natural look to aged women.

Should older women wear dark lipstick?

Women over 50 should avoid darker colors of lipsticks on their thin and wrinkled lips. The vivid and dark shades can make your mouth look harsh and severe.

How do you get lipstick to stay on aging lips all day?

You can make lipstick stay on aging lips throughout the day by prepping your lips well. Exfoliate and moisturize your lips to achieve a smooth base. You can also use a hydrating lip primer to remove flakes. Finally, apply the lipstick using an applicator brush.

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13 Best Lipsticks For Older Women, According To Experts – 2023 (2024)

FAQs

What type of lipstick should older women use? ›

Use Creme Lipsticks or Slightly Matte Lipsticks

Shade range aside Frosted lipstick, luminous lipstick, and liquid lipstick may show more lip wrinkles than you care for. And Super matte lipsticks for older women will be far too drying. A creme lipstick has the best chance of being a hydrating lipstick.

What color lipstick should a 70 year old woman wear? ›

The best lipstick for older women is the one that suits her skin tone. If you are good with warmer tones, then your undertone is yellow. Therefore, your choice will be shades like scarlet, coral pink, orange, navy blue, brown, warm green, and cream.

Should older women wear darker or lighter lipstick? ›

Older women can certainly wear dark lipsticks if they choose to. However, it's important to keep in mind that dark lip colors can be aging and harsh, can make the lips appear smaller, and can emphasize wrinkles around the mouth.

Should older women wear matte or satin lipstick? ›

A matte formula (many times found in the form of a liquid lipstick) is indeed long-lasting, but it can also be insanely drying, which is already a concern for mature skin. Instead go with a velvet, cream, or soft matte finish that also boasts hydrating ingredients.

What colour lipstick makes you look younger? ›

Instead, the beauty expert suggested finding a pink-toned nude that is slightly darker than your natural lip colour, with undertones of purple, red or peach which will make your skin look healthier.

What shade of lipstick is good for thin lips? ›

The best lipstick shades, according to experts, are nude colors, reds, and pinks. By not drawing too much attention to the area, they make the lips look fuller and also add color.

What is the best color for older women? ›

This is yet another example of why color selection is so important when it comes to fashion for older women. It's better to stick with dark colors, such as black, dark blue, or bordeaux, for your basic items of clothing. You can always accessorize them with other colors. Just be extra careful with reds and pastels.

What color eyeshadow should an older woman wear? ›

You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth. You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape.

What Colour makeup makes you look younger? ›

Neutrals and Pinks

Neutral and pink colored eye shadows also make you look younger. Neutrals will also complement your everyday look without making you feel that you have over done your makeup, whether you are in the office or college.

What is the makeup trend for 2023 lips? ›

Bold lips. The ever-classic bold lip will be even more present in 2023 than it currently does. "I have been using bolder darker lip colours on my clients and using less product on the complexion side — 2023 is all about a pop of colour," says Moore of the trend.

What is new in makeup for 2023? ›

2023 is predicted to be a year of maximalism when it comes to eye makeup trends—think popping pastels, big ole lashes and grunge-y shadows. This is probably in part thanks to the ongoing obsession with the '80s, 90s and early 2000s, when things like baby blue eyeshadow and brown lip liner were in.

What is the color of the year 2023 makeup? ›

Viva Magenta, Pantone's Color of the Year for 2023, falls under the red family with hints of purple and pink. According to Pantone, Viva Magenta is a “powerful and empowering” color that strikes a perfect balance between warm and cool tones, making it suitable for all skin tones.

Should older women wear matte or dewy makeup? ›

While our makeup artists agree the best foundations for mature skin should be more luminous and dewy rather than matte, you don't want to verge shimmery, and certain complementary products (such as bronzer) should always be matte.

Is matte better for aging skin? ›

Those with aging skin often find matte foundation causes their lines to look more dry and pronounced. On the flip side, dewy foundation injects skin with the hydration it might need.

What color makes a woman look younger? ›

Caramel, honey, gold, copper, and strawberry give a healthy brightness that makes us look and feel younger. (Framing your face with lighter shades draws the eye away from any complexion concerns, as well.)

What color lipstick makes your teeth look whiter? ›

Red Lipstick

Blue tones will provide the greatest whitening effect, pink tones are pretty neutral and orange tones will yield a yellowing effect. Makeup artists refer to blue toned red lipsticks as a whitening treatment in a tube.

Which lipstick suits on fuller lips? ›

Here are some for your consideration:
  • Candy Floss Pink. This colour looks soft and not excessive, and works on a range of lip shapes and fullness. ...
  • Red. Red is one colour that flatters every woman regardless of the shape of her lips. ...
  • Berry. For formal evening events, berry is your ultimate choice! ...
  • Rose. ...
  • Nude.

How should a 70 year old woman apply makeup? ›

14 Pro Makeup Tips for Older Women: Glow Beyond 50!
  1. Always Start With Hydrated Skin. ...
  2. Don't Skip Out on Primer. ...
  3. Apply Everything in Thin Layers. ...
  4. Color Correct According to Your Concern. ...
  5. Choose a Moisture-Packed Under-Eye Concealer. ...
  6. Blend It to Perfection. ...
  7. Opt for Liquid Foundations. ...
  8. Go For a Slightly Warmer Foundation Tone.

How should a 65 year old woman apply makeup? ›

Basic Makeup Tips for Older Women
  1. Test makeup in the right places. ...
  2. Apply skin care upward and outward. ...
  3. Apply brow makeup before eye makeup, not after. ...
  4. Start and stop brow makeup where it should. ...
  5. Our faces become more asymmetrical with age. ...
  6. A makeup sponge is for adding moisture, not makeup. ...
  7. Create a new eyelid crease.
Mar 7, 2019

Does red lipstick make you look younger or older? ›

Researchers say bright red lips and rosy cheeks could amplify the facial contrast and make women appear younger. Female faces also have greater facial contrast than men's.

How do you tell if a lipstick is warm or cool toned? ›

Warm colors are those that contain yellow or red undertones, while cool colors have blue or purple undertones. To find out if a lipstick is warm or cool, look at the color wheel and locate where the majority of the color falls. If it falls on the side of the wheel with yellow or red, it is considered a warm color.

How do I know my natural lip color lipstick? ›

Your undertones can tell you whether a warm or cool lip shade is going to look the most natural on you. To find out if you are cool, warm, or neutral-toned, start by looking at your vein coloring. If your veins are a greenish color, you are likely warm-toned. If they are purple/blueish, you are likely cool-toned.

What color is easiest for elderly? ›

Blue is the number one preferred color by all age groups and all genders and all ethnicities. Navy blue, sky blue, and aquamarine are particular favorites of seniors. Blue is a restful color with a calming effect. Blues can also instill trust and confidence.

What hair color makes a woman look older? ›

Generally, these colours will make anyone appear older: black, cool dark brown, fiery red, yellow blonde, mousy blonde and dark grey. There's a common opinion that platinum blonde and silver hair dye age you, but we don't believe so.

What should 70 year old woman wear? ›

In your 70s, it's a good rule of thumb to avoid looking too prim, too girly, or preppy. However, it's the perfect time to experiment with arty styles like tailored sweater coats, wide-leg pants, unusual clutches, and colorful patterns.

What eye makeup makes you look younger? ›

Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."

What is the best eyeshadow for Crepey eyelids? ›

Try grape, bronze, or purple liner. For you brown-eyed beauties, go for charcoal, green, navy, or black for darker skin tones.

What makeup should a 70 year old wear? ›

Foundation for 70 year old women.

I suggest a transparent and light (and cheap!) foundation, a BB cream or a concealer. But the general opinion is the BB cream, because it doesn't fade and gives the skin a makeup-free and luminous look at the same time!

What color eyeliner for over 60? ›

Many mature women find that while they may have loved a bold black liner in the past, it doesn't suit them the same as it once did, and prefer to opt for softer shades like brown or charcoal. (You can find these shades from Inglot AMC Eyeliner Gel and Urban Decay 24/7 Glide-On Waterproof Eye Pencil.)

What type of makeup is best for older skin? ›

Anything too heavy will settle into lines and do the opposite of what you're looking for." Makeup artist Tony Tulve recommends choosing liquid foundations, as they "act more like a second skin" and leaning into the "less is more" philosophy when it comes to application.

What color dress makes you look younger? ›

What colours make you look younger? 'Creams, off whites, tans and golds reflect light onto the face and make us look younger. Dusky pinks and pale lilacs can also work wonders in turning back the clock,' Orla says.

What is the blush makeup trend in 2023? ›

Mid-tone blushing

“Blush is a huge focus in 2023, and the flushed, airbrushed look is really in,” says Anaya. In fact, one of the biggest trends we're seeing right now is what TikTok is calling "mid-tone blushing"—i.e., a technique for blurring together your blush and under-eye makeup for a seamless finish.

What is the trend in lipstick? ›

What is the smudged lipstick trend? In most cases, the meme starts off with someone messily applying their lipstick in front of the camera and smudging it. Then, the camera slowly pans over to reveal their partner, who has lipstick marks all over their face as if they've just been covered in kisses.

What is the new lip trend? ›

What is the "Cherry Cola" lip trend? The look is simple and consists of lining and filling in your lips with a burgundy, brown, or nude lip pencil. The trick is to apply this all over, rather than just on the lip line. The next step is to enlist a bold red lip gloss, again applied all over.

What are the hottest beauty trends for 2023? ›

In 2023, expect a shift towards bold shades,” says Tinu. “Rather than an all-over hue, I predict that brights will be used to outline and accent nails, taking a basic manicure to the next level, with sharp edges and negative space,” she says. "Shades to look out for will include blue, purple, yellow and orange."

What are the biggest trends for 2023? ›

Look to this shoppable spring 2023 trend guide for an inside look at what our editors are shopping now and most excited about.
  • Skirt Suits But Make it Fashion. ...
  • Everyday Preciousness. ...
  • Extra Baggage. ...
  • Perfectly Imperfect. ...
  • Short n Sweet Jackets. ...
  • Buttoned Up Shirting. ...
  • Modern Boho. ...
  • Blazers Become Cinched.
Apr 5, 2023

What color trend will happen in 2023 2024? ›

Enjoy inspiration from the runway to help you navigate the storytelling for 2023 with 5 key color trends from WGSN. Trending colors are forecasted to be galactic cobalt, sage leaf, astro dust, digital lavender, and apricot crush!

What is the color of the year 2023 beige? ›

The 2023 color of the year is a blend of gray and beige with subtle red undertones that pair well with today's trending earth-tone paint colors. Rustic Greige wraps a room in warmth, making it perfect for kitchens, bedrooms, and family spaces alike.

What is the lucky color palette for 2023? ›

The lucky color for 2023 is forest green, based on the wood element that represents a balance with water; it's the perfect hue for a year that promises hope and prosperity.

Can older women wear glossy lipstick? ›

As we age (like fine, expensive wine—if we might add), the types of makeup and skincare products we use need to evolve with us. And that doesn't mean that you need to ditch your favorite matte lipsticks or steer clear of lip gloss and shimmer. “Almost anything goes.

What is the best colour lipstick for thin lips? ›

The best lipstick shades, according to experts, are nude colors, reds, and pinks. By not drawing too much attention to the area, they make the lips look fuller and also add color.

Should you put foundation on your lips? ›

Whether your lips are thin or full, starting with a layer of foundation on the lips will enhance every makeup product, for longer-lasting, cleaner-looking lipstick colour.

What color lipstick makes your lips look bigger? ›

WEAR LIGHT COLORED LIPSTICKS

The same idea applies to makeup: when you wear dark colored lipsticks, it makes your lips look smaller. Wear lighter colors, and they automatically look bigger.

How can I plump my aging lips naturally? ›

How To Naturally Plump Up Your Lips?
  1. Exfoliate your lips.
  2. Apply a Moisturizing Mask.
  3. Moisturize Your Lips Regularly.
  4. Use a product with hyaluronic acid.
  5. Try Contouring.
  6. Plump Your Lips With Gymnastics.
  7. Use the Cold To Plump Up Your Lips.
Feb 15, 2023

What lip shape makes you look younger? ›

Protruding Cupid's Bow

The cupid's bow is the area right above the center of your lips, earning its name due to the arch/bow shape it creates. Youthful lips have a projected Cupid's Bow that keeps the lips from sagging, giving them a more voluminous look.

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