25+ Amazon Statistics [2023]: Facts About The Largest U.S. E-Commerce Market - Zippia (2024)

Amazon research summary. Today, it can be hard to imagine living in a world where we can’t have anything we need to be delivered right to our door by Amazon. After all, as the largest e-commerce market in the U.S., Amazon has a huge impact on online shopping. With that in mind, we’ve investigated just how big Amazon really is, and according to our extensive research:

• The Amazon app has over 197 million monthly active users (MAUs).

• Amazon’s share of all e-commerce sales in the U.S. hit a whopping 56.7% in 2021.

• There are over 12 million products sold on Amazon.

• Around 70% of American adults are Amazon Prime members (148.6 million people).

• 31% of U.S. adults now spend between $50-$100 per month on Amazon purchases.

• Amazon’s total net sales revenue reached $514 billion in 2022.

For further analysis, we broke down the data in the following ways:
Amazon Shoppers | Amazon Prime Members | Sales, Shipping, and Fulfillment Centers | Amazon Seller | Trends and Projections

Amazon statistics by amazon shoppers

Amazon wouldn’t be as big as it is if people didn’t choose to shop there. Just how popular is Amazon with American shoppers and other shoppers around the world? Well, according to our research:

• Amazon has 2.72 billion unique monthly visitors in 2023.

  That’s more than double even the second most popular e-commerce market, eBay, which had 885 million visits per month. Meanwhile, Walmart also lags far behind Amazon, with just over 410 million.

• 89% of us consumers are more likely to buy products from Amazon than from any other e-commerce site.

  Nearly nine out of ten Americans will choose to buy products from Amazon rather than buy from somewhere else. In fact, 66% of online consumers will also start their online search on Amazon.



• Amazon has over 310 million active users worldwide.

  Amazon has an absolutely huge user base. For context, more people use Amazon than there are citizens of Indonesia (the fourth most populous country in the world).

• Amazon is the second most widely used shopping app in the U.S., with over 98 million MAUs.

  Amazon is a widely used app in the United States, and the number of users falls behind only Walmart. However, as the Walmart app currently has 120 million MAUs, it’s clear that Amazon is catching up quickly.

• 51% of consumers look to Amazon for inspiration.

  Similar to Google, Amazon is becoming a common starting point for consumers who are searching for online products. Now, more than any other online retailer, consumers will use Amazon as a tool for discovering what they want.

• 70% of online shoppers use Amazon to check prices.

  Amazon’s size makes it a hub for some of the most affordable products on the Internet. That’s why shoppers regularly cross-check prices between Amazon and other websites when looking at products.

Amazon statistics by amazon prime members

An Amazon Prime Membership is one of the most popular methods of using Amazon. And, seeing as most American households are now Prime members, there must be a reason why. Here are the facts:

• Roughly 74.3% of global Amazon Prime members are from the U.S.

  With over 200 million Amazon Prime members worldwide; it’s impressive that 148.6 million of those members are Americans. Other countries with a decent base of Amazon users include Japan, the U.K., and Germany.

• As of 2022, 76.6 million U.S. households have Amazon Prime memberships.

  Today, nearly 67% of all U.S. households have an Amazon Prime membership. That’s a 27% increase from 2018 when 60.1 million American families had Prime memberships.



• U.S. Amazon Prime members spend an average of $1,968 per year on Amazon.

  The truth is that Amazon Prime members are incredibly loyal to the brand, spending four times more per year than the average non-prime member.

Amazon statistics by sales, shipping, and fulfillment centers

Amazon is only able to fulfill its shipping promises through a plethora of highly efficient fulfillment centers. This, combined with other important cogs in the Amazon machine, allow the online retailer to dominate the e-commerce market. For instance, our research shows that:

• Amazon ships 18.5 orders per second.

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  Amazing Amazon Statistics You Need to Know to Amplify Growth in 2023Top E-commerce companies in United States8 Ways To Determine Ecommerce Target Audience For Your Store Top 20 Most Expensive Things In The World

  Amazon is constantly processing and shipping new orders. In fact, 18.5 orders per second means there are 66,000 orders every hour, and 1.6 million shipped every single day.

• There are currently 110 active Amazon fulfillment centers in the U.S.

  That’s around 60% of all Amazon fulfillment centers, as there is at least 185 total around the world. This small number is also incredibly impressive, given the sheer quantity of items shipped each day.

• Amazon has 1.541 million U.S. employees.

  A truly massive number of Americans work for Amazon as delivery drivers, factory workers, and more. In fact, one in 153 Americans is an Amazon employee.

Amazon statistics by amazon sellers

Part of the reason Amazon has such a massive list of products available is due to a large number of sellers on the platform. To understand the nature of who sells products on Amazon, here are some key facts:

• Amazon has 9.7 million sellers worldwide.

  However, only 1.9 million of these sellers are considered active, meaning that there are only just under 20% of all Amazon sellers actively selling products.

• 341 million products are sold through Amazon sellers.

  Considering the fact that Amazon itself only offers 12 million products, that means 96.5% of all products available on Amazon actually come from sellers affiliated with the site.

• 80% of Amazon sellers also sell on other platforms as well.

  While tons of people do sell products through Amazon, the vast majority don’t rely on that as their only source of income. Overall, 37% of Amazon sellers have full-time jobs outside of Amazon.

• 62% of Amazon sellers make less than $5,000 per month.

  Overall, 27% of Amazon sellers make between $1,001-$5,000 per month, while 13% make between $501-$1,000, and 22% make under $500. Meanwhile, only 5% of sellers make $50,000 or more per month.



• 30% of Amazon sellers have made lifetime sales of over $100,000.

  The majority of Amazon sellers have made less than $25,000 in lifetime sales (43%). However, there is a decent chunk of sellers who have made more.

Amazon trends and projections

Amazon might be the most popular e-commerce website in the U.S. today, but that hasn’t always been the case. To understand where Amazon might be headed, here are some interesting trends and projections:

• Between 2005 and 2020, Amazon’s annual revenue grew 45X larger.

  In 2005, Amazon’s annual revenue was only $8.4 billion, a number that grew to $386 billion in 2020. On average, the platform’s revenue grew by an astonishing 25-40% each year.

  Year	Annual Revenue (in billions)
  2005	$8.4B
  2006	$10.7B
  2007	$14.8B
  2008	$19.1B
  2009	$24.5B
  2010	$34.2B
  2011	$48.0B
  2012	$61.0B
  2013	$74.4B
  2014	$88.9B
  2015	$107.0B
  2016	$135.9B
  2017	$177.8B
  2018	$232.8B
  2019	$280.5B
  2020	$386.0B

• Between 2014 and 2020, Amazon’s AWS and Subscription Services segments saw over 800% growth.

  While the Online Stores segment has always been Amazon’s largest, the AWS and Subscrption Services segments have been growing the fastest. Between 2014-2020 alone, the AWS segment grew from $4.6 billion to $45.3 billion (885%), while the Sebscription Services segment grew from $2.7 billion to $25.2 billion (833%).

  Year	Online Stores	Physical Stores	Third-Party Retail	Subscription Services	AWS	Other
  2014	$68.5B		$11.7B	$2.7B	$4.6B	$1.3B
  2015	$76.8B		$16.0B	$4.4B	$7.8B	$1.7B
  2016	$91.4B		$22.9B	$6.3B	$12.2B	$2.9B
  2017	$108.3B	$5.8B	$31.8B	$9.7B	$17.4B	$4.6B
  2018	$122.9B	$17.2B	$42.7B	$14.1B	$25.6B	$10.1B
  2019	$141.2B	$17.1B	$53.7B	$19.2B	$35.0B	$14.0B
  2020	$197.2B	$16.2B	$80.4B	$25.2B	$45.3B	$21.4B

• Between 2006 and 2020, Amazon’s North American revenue grew 41X larger.

  Especially popular in the U.S., Amazon’s North American revenue has consistently outpaced it’s international revenue. For instance, over the same period, Amazon’s international revenue grew just over 20X larger.

  Year	North American Revenue (in billions)	International Revenue (in billions)
  2006	$5.6B	$4.8B
  2007	$8.1B	$6.7B
  2008	$10.2B	$8.9B
  2009	$12.8B	$11.6B
  2010	$18.7B	$15.5B
  2011	$26.7B	$21.3B
  2012	$34.8B	$26.2B
  2013	$44.5B	$29.9B
  2014	$50.8B	$33.5B
  2015	$63.7B	$35.4B
  2016	$79.7B	$43.9B
  2017	$106.1B	$54.3B
  2018	$141.3B	$65.8B
  2019	$170.7B	$74.7B
  2020	$236.2B	$104.4B

• Between 2005 and 2020, Amazon’s profit grew a whopping 58X larger.

  In 2005, Amazon’s annual profit was only $359 million. However, that number has grown to an impressive $21.3 billion as of 2020.

  Year	Annual Profit
  2005	$359M
  2006	$190M
  2007	$476M
  2008	$645M
  2009	$902M
  2010	$1.15B
  2011	$631M
  2012	$39M
  2013	$274M
  2014	$241M
  2015	$596M
  2016	$2.37B
  2017	$3.03B
  2018	$10.07B
  2019	$11.58B
  2020	$21.33B

• There are 200 million global Amazon Prime members.

  The number of Amazon Prime members worldwide has been growing rapidly for several years. For example, between 2019-2020 alone, the total number of members grew by 78.6%.

  Year	Number of Amazon Prime Subscribers (in millions)
  2016	46M
  2017	66M
  2018	100M
  2019	120M
  2020	150M
  2021	200M

• There are 148.6 million U.S. Amazon Prime members.

  U.S. Amazon Prime members make up the majority of Prime memberships worldwide, and their numbers have been growing steadily year over year. For example, between 2016 and 2021, the number of U.S. Amazon prime members increased by 291%.

  Year	Number of U.S. Amazon Prime Subscribers (in millions)
  2016	38M
  2017	60M
  2018	93M
  2019	103M
  2020	118M
  2021	148M

Amazon statistics FAQ

1. How much does Amazon sell every day?

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   Amazon ships 1.6 million packages worth over $385 million every day. Amazon ships a truly astonishing number of packages every single day. In fact, 1.6 million equates to 66,000 orders each hour and 18.5 orders per second. If it took you ten seconds to read this fact, that means Amazon has already shipped 185 packages in that time.

2. How many people use Amazon?

   Amazon has over 310 million active users worldwide. For context, more people use Amazon than there are citizens of Indonesia (the fourth most populous country in the world). Further, around 64.5% of these individuals are Amazon prime members (200 million), with the U.S. having more members than any other country.

3. Which country uses Amazon the most?

   The United States has the largest Amazon user base. There are 148.6 million Amazon Prime members in the U.S. as of 2022, or roughly 74.3% of global Amazon Prime members.

   Amazon is also popular with U.S. households, as 76.6 million have Amazon Prime memberships. Today, nearly 67% of all U.S. households have an Amazon Prime membership, which is a 27% increase from 2018, when 60.1 million American families had Prime memberships.

4. Which state uses Amazon the most?

   Relative to population size, North Carolina uses Amazon the most. North Carolina has an Amazon obsession score of 69.89%, meaning that a considerable 70% of the population relies on Amazon. Other states with high scores include: Texas (69.75%), Virginia (67.48%), Kansas (67.07%), and Florida (66.67%).

   However, it is worth mentioning that the city with the most Amazon sales is Austin, Texas, where buyers spend an average of $1,807 on Amazon per year.

5. How many fulfillment centers does Amazon have?

   There are currently 110 active Amazon fulfillment centers in the U.S. That’s around 60% of all Amazon fulfillment centers, as there is at least 185 total around the world. These centers are absolutely massive, with an average size of 800,000 square feet.

6. How many people does Amazon employ?

   Amazon employs a whopping 1,541,000 people. Overall, a truly massive number of Americans work for Amazon as delivery drivers, factory workers, and more. In fact, one in 153 Americans is an Amazon employee.

Conclusion

As the largest e-commerce market in the U.S., Amazon is a force to be reckoned with. In fact, in the past five years or so, the number of Amazon Prime members grew from 46 million to 200 million, and in the past 15 years, Amazon’s revenue has grown 45X larger.

Those numbers explain why the platform currently offers 351 million products sold through Amazon itself and Amazon sellers, shipped by over 1.5 million employees from 185 massive fulfillment centers.

With that in mind, and knowing the effects of the COVID-19 Pandemic, it’s easy to see why Amazon will continue to see impressive growth.

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