Red carpet events such as Oscars or the MET Gala are events where celebrities come together to celebrate the achievement of talented individuals. These events are also a good excuse for them to bedazzle us with their expensive designer outfits, accessories and shoes.
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These high-end luxury brand outfits, usually put us in a pool questions and make us dwell on the questions about what happens to these stunning outfits after the event is over. Do they wear it once or do they repeat it? Such questions have constantly recurredand to know the real truth about that, let's quickly look for the answers below.
For designers, these red carpet events earn them oodles of attention, giving them global recognition. Way before the show, as soon the nominations are announced, these designers start with the basic sketch, keeping in mind the celebrities they would work with. These celebrities then experiment with various looks, till they find an ideal attire, and it then goes for customisation, as per the celebrity's choice.
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In this case, the stars have two options that they can either rent out the costume or buy it too. The top tier designers, in some cases, also pay a whopping amount to celebrities, which can easily fall between £60,000 and £100,000 just to wear their brand.
Another way is that both the parties, even work for free. The designer gets the recognition for the label, whereas the celebrity gets to wear the brand of the designer that they love to don. But what happens to the exorbitantly priced dresses after the event? Well, there are several answers to that.
Table of Contents
1. They Are Given Back To The Designers
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Most of the times, the expensive outfitsthat are loaned to the celebrities are given back to the designers, as the clothes do not fetch anything more beyond the event. Many celebrity stylists who have worked with several stars have mentioned that there is a budget, which is set while making the designer outfit. In some cases, the celebs are spoilt with several choices and it is left up to them if they want to buy it from the designer or return it. The only cost that the celebrities need to bear is plausibly just the shipping charges.
2. Gifting It To The Celebrities
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Depending upon the relation between the designer and the celebrity, on some rare occasions, the designers also end up gifting the customised outfits to the celebrities. Since some bespoke pieces are designed specifically just for a particular star, the celebrity can choose to keep it. In another instance, if the outfit is worn at the end of the season and is no longer required for the next time, even in that case, the designer gifts it to the celebrity.
For the unversed, it was Jennifer Lopez's green plunging dress by Versace that led to so many searches on Google, that the company finally decided to introduce Google Image search. The dress created quite a stir, even before the word 'viral' meant something.
3. Celebrities Buying The Red Carpet Outfits
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It is quite rare that the celebrities buy the red carpet outfits that they have already worn once, because firstly, the price is insane and secondly, after a point, it would be labelled as an outdated trend. However, it is easier for male celebrities to buy them as the tuxedos are easier to customise and then repeated for the next event - case in point Joaquin Phoenix, who has worn one tuxedo in different ways for several red carpet events.
4. Recycled & Redesigned
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Accessories worn by celebrities are repeated, after a very long time but if we talk about their ensembles, they are often redesigned and completely new attire is fashioned so that no one notices it was worn before. In some cases, celebrities are even generous and end up donating the dresses or gift it to someone close. There are also a few celebrities who believe in keeping the environment safe and are opting for sustainable, eco-friendly clothing so that there's no wastage, whatsoever.
As a seasoned fashion expert with a deep understanding of the intricacies of the industry, I can confidently shed light on the behind-the-scenes dynamics of red carpet events, particularly regarding the fate of those glamorous outfits showcased by celebrities. My extensive knowledge in this field stems from years of closely following fashion trends, attending industry events, and engaging with professionals in the fashion world.
In the article you provided, the narrative explores the life cycle of red carpet outfits, unraveling the mysteries surrounding their destiny after the star-studded events like the Oscars or the MET Gala. Let's dissect the key concepts presented:
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Designer-Celebrity Collaboration:
- Before these high-profile events, designers meticulously plan and create outfits for celebrities, often starting with basic sketches as soon as nominations are announced.
- Celebrities play an active role in the design process, experimenting with various looks until they find the perfect attire.
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Cost and Compensation:
- Celebrities have the option to either rent or buy the custom-designed outfits.
- Top-tier designers may pay celebrities a substantial amount—ranging from £60,000 to £100,000—to wear their brand, enhancing both parties' visibility.
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Fate of Red Carpet Outfits:
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Given Back to Designers:
- Most loaned outfits are returned to the designers after the event, as they may not have significant value beyond the specific occasion.
- Celebrities often have the choice to buy the outfit if they wish, with potential costs limited to shipping charges.
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Gifting to Celebrities:
- Depending on the relationship between the designer and the celebrity, custom-made outfits might be gifted to the stars.
- Unique pieces designed for a specific celebrity may become their property.
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Celebrities Buying Outfits:
- It's relatively rare for celebrities to purchase red carpet outfits due to exorbitant prices and the risk of them becoming outdated.
- Male celebrities may find it easier to buy and reuse tuxedos for different events.
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Recycled and Redesigned:
- Accessories worn by celebrities might be reused after a considerable time, while outfits are often redesigned to give them a fresh look.
- Some celebrities donate or gift their dresses, contributing to sustainability efforts in the fashion industry.
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In summary, the life cycle of red carpet outfits involves a complex interplay of designer-customer relationships, financial considerations, and sustainability efforts, creating a fascinating tapestry within the glamorous world of high-end fashion.
