December 19, 2017 | Selling
As a seller,you wantto knowhowto get the most for your house.We believe that atailoredandtargetedapproach to finding your idealbuyer can make all the difference.Sowhat do these buyers want to see?
Building A Luxury Buyer Profile
Learning how to get the most for your house is based on how well you know potential buyers in your market. Knowing more about them will influence pricing strategies, the timing of your sale, and how to go aboutmarketingyour property.
What it’s not about is casting a wide net and hoping to find anyone with the right net worth. Instead,you should tailoryour efforts to find the right kind of luxury buyer – whoseprofile suits your home better than anyone else.
Once you have thatestablished,these 5 key factors can helpsimplify the process of selling your home to the right buyer…
5. The Value of Space
When it comes to luxury homes, it’s all about space.Specifically, it’s aboutfunctionalspace.Instead of hugeemptyrooms, towering vestibules, and hallway after hallway, attracting luxury buyers involves how well you put this much space to use.
Do you have a multi-car garage? Large walk-in closets?Multiple bedrooms(that could be used as office space)? All these factors can place a premium on the space available in your home, and can make your home more attractive to the right kind of buyer.
4.Entertaining Excellence
Those who are interested in luxury homes often want to be able to show them off, and to flex their hosting muscles withmodern, attractive, and excitingamenities. This means that getting the most from your home will entail highlighting these spaces,likehigh-classrecreation roomsorlarge backyard space,in your marketing materials.
Rather than keep it a secret, your potential buyer wants to know that they can show off their new home. These elements are key to attracting them.
3.Security & Convenience
It’s important to stay safe, especially when you have a high-value home. One of the latest trends in luxury real estate is the integration of “smart home” technology. This includes technologies that control lights, thermostats, locks, and other systems.
When your home offersevensome of theseexcitingfeatures, buyers will not only be more attracted to it–itcanoften solve how to get more for your house.
2. What A View!
Of course, location always plays a factor – which is why it is important to highlight a superb location if you have the opportunity. A luxury home is far more than four walls,soif youcan,mention that it’s close to amuch-lovedpark, overlooksthe city, orissimply tucked away from it all in aprivate community.
The cache of a goodneighbourhoodis hard to ignore – do you know about some of the bestin Toronto? Letusfill you in.
1. Keeping Things Exclusive
When you’re selling your luxury home, open houses become less importantcompared to selling an average home. Why is that?Most of the timetheyattract too many people, often those whoare notseriously interested in buying,and open your home up to potential damage and theft.
Luxury buyerstypically prize exclusive access toanyhome.They want to see itfor themselves, privately,which allows them to take their time, see every impressive feature,and experience thehome as if itwastheir own. You are likely toget serious, focused buyers coming with their agent to find their next home.
Needhelpdetermininghow to get the most for your house?Work with the local experts in Toronto’s finest real estate.
Contactus by phone at 416-487-5131, shoot us an email at[emailprotected], or book an appointmentright here.
