5 steps for planning a successful fashion show - WINK Models (2024)

Looking to plan your next fashion show for the upcoming season but don’t know where to start? Look no further. Everyone knows how hard it can be as a brand coordinator or organiser to promote their newest collection and get it in front of the eyes of the fashion community, but with these five easy steps, you can ensure your show will not only be successful but also memorable.

1. Pick a venue

The first step in organising your star runway show is to carefully select a venue that will complement your collection and vision. Over the past few years, we’ve seen brands like John Elliot use outdoor skateparks, Yeezy use Central Park, and Fendi the Great Wall of China, and these were all creative decisions to prove there is no shape or size your show has to be.

A venue can be as small as an apartment or big as an entire ballroom, but it’s important as an organiser to understand what will help radiate your collection and brand in a positive light. For starters, try seeking local venues that may have a history of hosting these kinds of events, but if the search falls through, don’t be afraid to turn to the internet.

There are hundreds of online venue finders like Venuemob and Cvent that can help land the perfect spot to host your show. These sites can provide essential information like size of event space, capacity, and even photos of the venue which can help visualise how the runway could work.

2. Choose models

After choosing your venue, it’s time to curate and cast models to bring your collection to life. It’s important to remember that these models will affect the impact of the line. Try going after models who will stand out on the runway and will create a memorable significance on a piece of clothing.

Being able to establish a notable connection between a model and item of clothing is a sign of success, so going after unique or eye-catching models are a great way to give your show a flair. Additionally, be sure to start searching for models as soon as possible! Sometimes booking models can be a lengthy process, so being ahead of the curve will lead to a better chance of securing high-quality talent.

For more tips on looking for models, check out this article here.

3. Select a theme and clothing

The clothing selection from your line that you want to exhibit is seemingly the most important aspect of the event. Essentially, this is the content you’re portraying to the world, so be sure to put some thought into what you want from the collection to be displayed on the runway.

Whether that be your favourite piece or an interesting collaboration with another designer, these creative decisions are what can make or break your fashion show. Also, creating a theme around your clothing selections can help brand the show better and unforgettable.

Sometimes this can be easy if it’s seasonal, but finding any way to correlate all your work together can turn your show into a smashing success.

4. Create an atmosphere

Establishing an atmosphere and selecting a theme go hand in hand with making a fashion show an “experience.” Depending on your theme, take consideration when looking into things like music selection, lighting, stage production, audience seating, and overall feel of the venue.

If you’re looking to debut a summer collection, for example, upbeat music, warm lighting and flower decor would serve as great additions to make the show feel more holistic. Get creative! This is your chance to alter how you want the show to be perceived, so feel free to experiment with ideas and brainstorm unique experiences that you think your audience may enjoy.


5. Market, promote, and organise

Once you have all the details of the show together, you have to start promoting. Entering social spaces with specifics and maybe colourful images are extremely effective tactics to start getting your brand name and theme out to the industry.

For effective event organisation, try using event ticketing online platforms to host your show’s information or to even sell tickets. Creating event pages are extremely helpful for attendees looking to learn more, RSVP, and share the event with their friends.

Creating other marketing strategies are great ideas as well. If your budget allows, flooding the streets with promotional posters or even billboards are great ways of getting your show and message in front of the eyes of so many people.

For more information or to book models, be sure to contact us!

For any inquiries, please feel free to contact us.

Email: [emailprotected]

Phone: 8005 4388

5 steps for planning a successful fashion show - WINK Models (2024)

FAQs

What are the 5 qualities of a suitable fashion show venue? ›

5 Characteristics a Fashion Show Venue Should Have.
  • An advantageous location :
  • An evocative – and appropriate – backdrop :
  • The right practical amenities :
  • A track record and reputation in fashion :
  • Sufficient capacity for the invitees :
Jan 3, 2019

How do models prepare for a fashion show? ›

Model Tips for Fashion Show Prep
  • Wear cute but loose clothing. ...
  • Wear nude colored undergarments, ones that don't make lines under your clothing. ...
  • If it's fashion week, still bring your heels, cards, portfolio, water, and snacks. ...
  • Take care of yourself. ...
  • Bring a book (or ebook). ...
  • Be present. ...
  • Be grateful. ...
  • Make sure to eat.

What are the four 4 basic elements of fashion design? ›

The four basic ingredients or elements of design used in fashion are shape or silhouette, line, colour and texture. A silhouette can be described as the outline of the entire garment.

What makes a successful fashion show? ›

The key ingredients to a good fashion show are a general theme, a well-coordinated team, and a well-designed program. It is important that you come up with a plan for your show: theme, location and date, music and decorations.

How many models needed for a fashion show? ›

The number of models that arrive to casting calls depend per brand. Both Alice + Olivia creative director Stacey Bennet and Michelle Smith, co-founder and creative director of Milly, shared they can see up to 200 models. At the end, 20-40 models may get booked. Through some designers cut out the process entirely.

What do models do before fashionweek? ›

The models usually workout all year round, but before a show they will train 5-6 days per week. And sometimes even increase it to twice a day. They start their preparations about 2 months before the show so they have lots of time to get in their best shape.

What are six things to look for when searching for the perfect venue? ›

What to Consider When Searching for a Venue
  • Location. You've probably already considered this. ...
  • Parking. Does the venue have a parking lot or valet parking? ...
  • Capacity and Minimums. What's the capacity? ...
  • Contract Flexibility and Force Majeure. ...
  • Services and Amenities. ...
  • Layout. ...
  • Insurance. ...
  • Ambiance and Accessibility.
Dec 2, 2021

What judges look for at a fashion show? ›

The evaluation criteria are the following.
  • Authenticity and originality.
  • Design concept and quality.
  • Vision and fashion factor.
  • Pattern construction.
  • Creativity and craftsmanship.
  • Potential for commercial production.
  • Overall stylistic concept.
  • Theme.

What are the rules of fashion show? ›

No tube tops, no single strip tops, dress should be knee length, no cleavage showing, and no backless (unless traditional). 8. Teams will be judged on costumes, theme, walking stance, attitude and tag line. 9.

What are the 4 steps involved in the modeling process? ›

Bandura's work identified four steps in the modeling process:
  • Attention: Observing the model's behavior.
  • Retention: Remembering what you observed.
  • Reproduction: Imitating the model's behavior.
  • Motivation: Having a good reason to reproduce the behavior.
Nov 30, 2021

How can I prepare to be a model? ›

9 Tips for Becoming a Model
  1. Recognize your strengths. Being a model involves hyperfocus around your appearance. ...
  2. Understand the duties of the job. ...
  3. Take care of your appearance. ...
  4. Get headshots. ...
  5. Create a portfolio. ...
  6. Find a modeling agency that fits your brand. ...
  7. Try a modeling school. ...
  8. Look for open casting calls.
Sep 7, 2022

How models prep for a photoshoot? ›

10 Model Tips to Prepare for Your First Shoot
  1. So long as we're talking about preparedness…. Always make sure to bring essentials! ...
  2. Look at magazines. Find inspiration here. ...
  3. Pose/practice in front of the mirror. ...
  4. Practice your pretty model hands! ...
  5. Know your assets. ...
  6. Understand who will be on the shoot. ...
  7. Relax. ...
  8. Be organic.
Apr 21, 2014

What are the 7 principles of design in fashion? ›

There are seven traditional and universal principles of design, which are significant across the industry: emphasis, balance & alignment, contrast, repetition, proportion, movement, and white space.

What are the five 5 elements of design? ›

The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.

What are the 5 design factors? ›

To help you on your way, we've put together a list of 7 important factors to be aware of when designing a product.
  • AESTHETICS. ...
  • ERGONOMICS. ...
  • MATERIALS. ...
  • MANUFACTURE. ...
  • MODULARITY. ...
  • SUSTAINABILITY. ...
  • PROTECTION. ...
  • PACKAGING & ASSEMBLY.

What are 5 of the 9 principles of design? ›

The main principles of graphic design are balance, contrast, emphasis, repetition and pattern, proportion, movement, white space, unity, and variety.

How long should a fashion show last? ›

Most shows last 30–60 minutes and can showcase up to 100 outfits, so even just with the workers and models, there will be a lot of people involved.

What are the objectives of fashion show? ›

Fashion shows are a channel of communication between fashion designers and customers where designers showcase new ideas through merchandise on live models.

Do models get paid for fashion shows? ›

Gabriela Pierantoni, the owner of Corestone Models, says experienced runway models could earn $500–$2,500 per show. Supermodels, on the other hand, could make up to $20,000 for a runway show.

What do models do in a fashion show? ›

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Clothing is illuminated on the catwalk using various forms of lighting and special effects.

Can you be 5'2 and be a model? ›

Shorter men and women don't have to put their modeling dreams on the shelf. While the typical fashion modeling dimensions for women tend to fall between 5'9” and 6 feet, and 5'11” to 6'2” for male fashion models, there are still lots of jobs for shorter models to book.

What is the first thing to do in modeling? ›

To become a model, you will need to research the type of modeling you'd like to do, understand the strengths and beauty of your own body, practice posing in front of the camera, take photos to put together a model portfolio, and send applications and go to casting calls.

What age is too late to start Modelling? ›

It's rare for fashion models to have real success without a very specific look desired by the agency, and if a person older than 21 hasn't already been working in the fashion industry for a few years, it will be very difficult to get signed by an agency and hired for fashion shows.

How many shows does a model walk in Fashion Week? ›

Of the 30 models cast in a show, five of them might be the season's “top girls” who do five or six shows a day. Another 10 likely do four or five shows. The shows are not always in the main tents at Bryant Park (located in Midtown Manhattan). Designers show all over the city in gallery spaces, museums, and clubs.

How do you attract people to a venue? ›

How to attract customers to your venue
  1. Consistency. When restaurants get a bad review or a customer complaint, it almost always comes as a surprise. ...
  2. Superstar Staff. There's no doubt about it: customers remember great staff. ...
  3. Incentives. ...
  4. Marketing. ...
  5. Information. ...
  6. Convenience & Customisation.

What is a venue checklist? ›

Venue checklists are a simple way to make sure all your event requirements are met before the big day. Before searching for a venue, outline your criteria and make it incredibly detailed. Include room layouts, audio and video, and all your meeting needs to make submitting RFPs quick and easy.

What are models judged on? ›

Judges will consider her poise, confidence, and the manner in which she carries herself, her sense of fashion and style, outfit selection and her stage presence. Outfits should not be something that you would find in an average mall or department store.

How do you dress to impress a judge? ›

Men should have a tucked-in button-down shirt, belt, closed-toe dress shoes, and dark-colored socks. Women should wear slacks and a dress shirt or a skirt and a dress shirt. Don't be too revealing, sexy, or inappropriately dressed. Do not wear exercise outfits, tight tops, short skirts, or sundresses.

Where is the best place to sit at a fashion show? ›

At a fashion show, the golden ticket is the front row. Seating chart logic is fairly simple: The more important you are, the closer you are to the action.

What is the golden rule in fashion? ›

RESPECT BALANCE. The golden rule of style comes from none other than Coco Chanel: before leaving the house, look in the mirror and remove one accessory. This ensures your outfit won't be overstyled.

How do you light a fashion show? ›

The Key Ingredients to Perfect Fashion Show Lighting
  1. Use warm, even lighting on the runway.
  2. For bigger spaces, project video content, either by magnifying what's happening on the runway or by displaying creative content behind the models. ...
  3. Don't be afraid to push your creativity by enhancing your environment with light.
Jan 27, 2015

How much does it cost to throw a fashion show? ›

Now, have you ever wondered what are the different elements needed to organize a fashion show, and how much does it cost? Imagine: on average, a 10 to 15 minute fashion show can cost anywhere from $200,000 to over $1 million!

What are the 5 types of models? ›

Here are the top 10
  • Fashion (Editorial) Model. These models are the faces you see in high fashion magazines such as Vogue and Elle. ...
  • Runway Model. ...
  • Swimsuit & Lingerie Model. ...
  • Commercial Model. ...
  • Fitness Model. ...
  • Parts Model. ...
  • Fit Model. ...
  • Promotional Model.
Oct 25, 2021

What are the four principles of modeling? ›

Principle 1: Design should be traceable to the requirements model. Principle 2: Always consider the architecture of the system to be built. Principle 3: Design of data is as important as design of processing. Principle 4: Interfaces must be designed.

What are the 5 five key benefits of requirements modeling? ›

5 Key Benefits of Requirements Modeling

Easy to create simulations. Able to automatically generate documents. Can automatically conduct tests. Allows for easy integration into development and test tools.

What are the 4 types of models? ›

9 types of modelling explained
  • Runway models. A runway model works most commonly on the catwalk, which is the runway at fashion shows where designers showcase their work, such as a new clothing line. ...
  • Fashion/editorial models. ...
  • Commercial models. ...
  • Photographers. ...
  • Textile designers.
Nov 30, 2021

How to do a good model walk? ›

When walking, your back should be straight, core tight, and shoulders back and down – but in a relaxed, not a forced, way. As you walk, your arms should swing slightly and you should keep your hands relaxed. This will help you keep a strong pace. Don't move your hips too much, they should stay straight.

What makes a good model? ›

A model should be brave to try new things and not be afraid to express themselves. Each fashion look has a personality associated with it, being able to read that personality and make it come alive requires bravery as often the models are told what to do exactly.

What are the do's and don'ts of modeling? ›

Now, Alexander gives PEOPLE the scoop on how aspiring models – and everyday fashion divas – can make the runway work for them.
  • DO: Ask questions. Speak up! ...
  • DON'T: Be unprepared. ...
  • DO: Stay focused. ...
  • DO: Work your posture. ...
  • DO: Know when to be a diva.
  • DON'T: Complain.
Dec 6, 2005

What are some good modeling poses? ›

21 Fashion & Model Poses for Photo Shoots
  • The three-quarter turn.
  • Standing with shoulder forwards.
  • Leg up on a wall.
  • Standing with hand on jacket.
  • Standing with arms up (soft)
  • Standing with arms up (hard)
  • Walking with hand in pocket.
  • Standing with one foot against a wall.

Do models drink water before a shoot? ›

Though some stars may skip liquids a few hours before a shoot to look extra cut, the rookies advocated the opposite, with many saying that constantly drinking water was key for them. "Drink water and keep eating to keep your metabolic rate up, but just eat the right things," Kang said.

What are fashion show points? ›

Fashion shows are also about art. It's a designer's outlet to channel their creativity, and the purpose of shows is also to get press coverage. While runway reviews don't move collections the way they once did, coverage in a top media publication can help give brands the exposure they need to grow.

What are the 5 important roles of the dressmakers play in the clothing industry? ›

Facebook
  • Dressmakers are the ones who can make an impressive gown, dress or any clothing out of a plain and dull cloth.
  • They are great designers creating different trends.
  • Dressmakers create different concepts and think out of the box.
  • They are the ones who can make any dream gown or dress a reality.

What makes a fashion show important? ›

Fashion shows are important as they showcase the new styles of the season. They are a walking art show and also guide the looks for the fast fashion stores who knock off the high fashion looks.

What are the 3 key influences on fashion? ›

Fashion Designing Basics: Factors Influencing Popular Fashion
  • Fashion Forecast (Colour & Fabric) Deciding the colour, fabric and look for the upcoming season is something that every designer works on. ...
  • Movies & Music. The entertainment world is a major influencer of fashion. ...
  • Fashion Stylist. ...
  • Economy of a Country.
Dec 20, 2017

How can I make my fashion show unique? ›

We've come up with these 10 unique fashion show ideas that are sure to draw attention while still being practical under a tight timeframe or budget.
...
  1. Feature a dance number. ...
  2. Host it at an outdoor venue. ...
  3. Make it an online-only event. ...
  4. Host it at an art gallery. ...
  5. Use everyday people as models. ...
  6. Have a pet fashion show.

Why do models not smile on the runway? ›

Modeling today is more about doing the job well than ever before. Smiling is believed to distract attention from the clothes, which should be the focal point of attention during a fashion show.

What are the 5 common competencies in dressmaking tailoring? ›

It covers five common competencies that a high school student ought to possess, namely: 1) using tools, equipment and paraphernalia; 2) performing mensuration and calculation; 3) practicing Occupational Health and Safety (OHS) procedures; 4) maintaining tools, equipment and paraphernalia and; 5) reading and ...

Why do we need clothes 5 points? ›

Answer: We need clothes to cover ourselves and protect us from Dust, rain, insects, sunlight, etc. Like food and shelter are basic needs of a human being to survive. Similarly, clothes are also one the essential parts of our daily life. As time evolved, the need to cover one's body started rising gradually.

What are the four specialized skills a dressmaker must have? ›

Professional dressmaking involves the ability to be precise (i.e. for measuring and marking); good communication skills for working with clients, co-workers and apprentices; adeptness concerning measurement; proficiency regarding trade tools as well as the ability to evolve both technologically and artistically.

How many models do you need for a fashion show? ›

MAKEUP, HAIR, STAFF AND STYLISTS

To get through around 20 outfits, you will need a minimum of 14 models. In theory, you could get away with only 10, but there are many things that can go wrong on the day, like sickness or travel issues, and you have to be prepared.

How many looks are usually in a fashion show? ›

Remember, fashion shows last 17 – 20 minutes during which time the designer will present up to 70 looks, so depending on how many models are hired, it could mean up to three changes per model – a very difficult feat.

What are the 4 levels of fashion? ›

The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion.

What are the 5 key sectors of the fashion industry? ›

Key Sectors of Fashion Industry
  • Production of textiles: In the textile industry, a large number of manufacturers create different types of fabrics which are being used in the world of fashion. ...
  • Fashion design and manufacturing: ...
  • Fashion retailing: ...
  • Fashion marketing: ...
  • Fashion merchandising: ...
  • Fashion shows:
Dec 8, 2022

What are 4 factors that influence fashion trends? ›

Factors That Influence Fashion
  • Psychological Factor.
  • Social Factor.
  • Economic Factor.
  • Cultural Factor.
  • Political Factor.
  • Environmental Factor.
  • Physiological Factor.
Oct 13, 2022

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