6 K-pop idols who are ‘human luxury brands’, from V to Jennie (2024)

K-pop idols synonymous with luxury fashion brands like Chanel (Blackpink’s Jennie), Gucci (BTS’ V), Dior (Blackpink’s Jisoo) and Miu Miu (Ive’s Wonyoung). Photos: @jennierubyjane, @sooyaaa__, @for_everyoung10/Instagram; Big Hit Entertainment

K-pop idols

Style/ Celebrity

V loves bold Gucci looks, including the green suit he wore in the music video for Dynamite, but it is Exo’s Kai who is the brand’s official ambassador
At Paris Fashion Week, Jennie and Jisoo both showed their love for Chanel and Dior respectively, with Jennie fronting the Chanel Coco Crush fine jewellery collection too

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Who is human Gucci in K-pop? ›

BTS' V: human Gucci

Though the BTS member is decked out in luxury fashion almost constantly, there was a time when his signature looks involved a large amount of Gucci in particular, earning him the nickname “human Gucci”.

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Who is the human Gucci in BLACKPINK? ›

Who is known as Gucci Queen? Answer: Jennie of BLACKPINK and HyunA. In fact, Jennie is known as the 'human Gucci' or 'walking Gucci' in South Korea for being able to look expensive in any outfit.

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Who is the Dior Queen in K-pop? ›

Dubbed the "Human Dior", Jisoo is the epitome of Dior and has also inspired one of the recent collection shows designed by Maria Grazia Chiuri.

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Which Kpop idol is luxury brand ambassador? ›

J-Hope of BTS

While him and his BTS bandmates were named as ambassadors of the maison in 2021, J-Hope has always emphasised his love for the brand through his standout street style and airport fashion. Recently, he was also spotted on the front row of Louis Vuitton's men's fall/winter 2023 fashion show in January.

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Who in BTS is a Gucci boy? ›

BTS' V is fondly called as Gucci Boy. The singer's love for the brand is evident as he is often seen wearing something from Gucci.

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Who is Gucci girl in K-pop? ›

Who is the K-pop ambassador of Gucci? South Korean K-pop idol and actress IU is the latest global brand ambassador of Gucci. IU, whose real name is Lee Ji-eun, is the fourth Korean artist to join the luxury label as a global brand ambassador.

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