2020 saw a dip in lipstick sales and the renaissance of eye makeup, which makes sense given the mask mandates at the time. Why labor over your lips when they would be covered up with a mask anyway? Why not embellish your eyes instead?
Though things are slowly opening back up and face masks are coming down, the emphasis on eyeliner isn’t going anywhere. If anything, we’re seeing bolder, more expressive looks and—like many other beauty trends of the moment—a nod to the early aughts.
We’ll show you the six top ways to wear eyeliner in 2021 (and one look to leave behind).
This smudged liner (as seen at Victoria Beckham’s show) was one of our favorites at New York Fashion Week this year. Described by Posh herself as “a cool ’90s girl look,” you can recreate it by rimming your upper and lower lids with a charcoal eyeliner and gently smudging the edges with your fingertip.
2. Do: Try Bright Colors
Makeup melt is real during the muggy summer months, which is why we’re ditching the messy eyeshadows and opting for a crisp slash of colorful eyeliner instead.
3. Do: An Accent Liner
Another way to wear bright eyeliner is to draw it on just the outer thirds of your eyelids, so it’s more of a peep of color, rather than the whole look. (Note: Lana Condor’s earthy orange and turquoise pairing is especially on trend this year.)
4. Do: Inky Liner With Colorful Shadow
Tip: When wearing a vibrant shade (like the pastel purple you see here) it’s important to anchor the color with a darker eyeliner to define the shape of your eyes and make them pop.
5. Do: Go Retro
Floating eyeliner a la Twiggy is still going strong in 2021. This is another look that’s best worn with a clean, neutral base so the eyes are the main focal point. For the easiest application, we recommend a creamy gel pencil, which tends to be more considerate of shaky hands.
6. Do: 90’s Underline
Call Avril and Christina, because the tightly rimmed eyeliner look is back. It’s been a while since we’ve worn this much liner, and thankfully, we’ve learned a few things since then. Like the joys (and, um, necessity) of waterproof formulas when rocking this style.
7. Don’t: Over-the-top Smokey Eye
Bring back the heavy eyeliner, sure, but it’s probably best to leave the heavy smokey eye in the past (or, at the very least, in the hands of pros). Not because we don’t think you could totally pull off the look, but because it’s time-consuming to do and nearly impossible to not get everywhere.
While black remains a classic choice, there are a few other eyeliner colours that work exceptionally well for older women. Brown provides a softer and more natural appearance, complementing various skin tones.If you're feeling adventurous, try experimenting with vibrant hues like purple or green.
A makeup artist once told us that harsh, thick eyeliner will age you like no other, especially if you only apply it to your bottom lash line. Think about it this way: Why would you want to add more shadow to that already-annoying area?
Adding a sweep of eyeliner is an absolute must when doing eye makeup for mature skin over 60. It adds a beautiful structure to the face and can frame your eyes as the standout features they are. A pencil eyeliner is good for aging eyes because it softens the lash line and makes your fringe look fuller.
What we want is a lifted look, as it will give a more youthful and rested appearance. A heavy lid contributes to this overall downturned look, and it makes you look older or tired. Be careful not to follow this downturned line because this will emphasize the droopiness of the eye.
"Keep the liner to the top lid for a more lifted, youthful effect." If you really, really want to go after your bottom lash line, Stiles recommends using a lighter color there than you're using on the top. "This will still give you definition, but feels softer and more flattering," she adds.
Gently place one finger in the center of the eyelid and gently pull up. Then take your waterproof eyeliner and apply it under the lashes as close to the lashes as possible. Then hold the eye open for a few seconds so there's less chance that the eyeliner will transfer down to the lower lid.
You can make your eye makeup look younger by very lightly applying dark brown eyeliner. This shade will underline the beauty of your eyes in a subtle way without overloading the look. A dark brown eyeliner can also make your eyes look softer and more youthful than a streak of black eyeliner.
As an older woman, you know it's important to stand out and feel beautiful without looking too done up. Applying eyeliner can create a beautiful look that draws attention to your eyes without feeling heavy or overdone.
Using too many dark colours: Putting too much eye makeup, especially dark colours like black would draw attention to wrinkles and fine lines around the eye area. Such colors look way too harsh and would make you look older than your real age.
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