7 Rules of Italian Beauty (2024)

1: Sun kissed skin
Italians are synonymous with beautiful skin and many of us dream to have their sun kissed tone. Want that effect? Start with an ultra-fine liquid foundation for immaculate coverage. Then swipe a bronzer on the cheekbones, nose, chin and forehead for a warmer look. Psst… Italians do it too! And by the way, did you know that Giordani Gold Bronzing Pearls are hand-made in Italy?

2: Expressive lips
Italians love to talk… a lot. Especially over a plate of delicious pasta or espresso cup. So the lipstick has to be intense and stay put. It should also protect lips with SPF. Colour is an individual thing. Keeping it matte is what’s trendy now!

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3: Gold highlights
Tan loves gold! Gold colour makes skin appear even more bronze and warms up your look. It can be a watch, jewellery, bag or even… perfumes! Giordani Gold Essenza with intoxicating orange note in its heart will warm up your senses and make you feel truly luxurious. Its cap is made of real gold leaf. No wonder that the fragrance sells over 1000 bottles every 24 hours!

4: Classic eyes
In the streets of Rome or Milan you can barely see an Italian woman without sunglasses. But even if they wear trendy oversize it doesn’t mean that they let go of eye makeup! They usually keep it classic though, using mascara and eyeliner. As they are also romantic souls and often get emotional, they never forget to apply eye cream in the evening to avoid unwanted puffiness and dark circles. Good practice to follow!

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5: Messy hair
Italians are quite chaotic and their hair seems to really show it. Yet somehow their messy hairstyles appear extremely chic! Comb your hair through with your fingers and style loosely or pin it up without looking in the mirror – trust us, you’ll get the look!

6: Bella Figura
Don’t get misled! Bella Figura has nothing to do with a perfect body, it is all about Italian attitude that makes Italian women appear so confident and beautiful. It means to exude elegance without arrogance, to be attractive but not vain, to have impeccable manners but remain warm and approachable. These subtle adjustments in your attitude will help define your Italian style.

7: La dolce vita
How to live beautifully? Italian women seem to have mastered this art perfectly. The secret is to appreciate details, to celebrate every meal with friends or family and do more of what makes you happy. Sophia Loren said “Beauty is how you feel inside, and it reflects in your eyes” - so don’t fake it with makeup, just live a beautiful life!

I'm a beauty and style enthusiast with a deep understanding of Italian beauty traditions and trends. My knowledge is not just theoretical; I've extensively explored the intricacies of Italian beauty practices, from makeup routines to lifestyle philosophies. Let me provide you with insights into each concept discussed in the article:

1: Sun-Kissed Skin: Italians are renowned for their beautiful, sun-kissed skin, and achieving this look involves more than just basking in the sun. The recommendation of starting with an ultra-fine liquid foundation aligns with the Italian preference for flawless coverage. The use of bronzer on specific facial areas is a common technique to enhance a warmer complexion. The mention of Giordani Gold Bronzing Pearls being hand-made in Italy adds a touch of authenticity, emphasizing the connection between Italian craftsmanship and beauty.

2: Expressive Lips: The emphasis on intense and long-lasting lipstick reflects the Italian love for conversation, especially during meals. The recommendation for SPF protection aligns with the awareness of skincare even in makeup products. The preference for matte colors is in line with current trends, showcasing a keen understanding of the evolving world of beauty.

3: Gold Highlights: Associating gold with tan is a classic Italian approach, as seen in the preference for gold accessories. The mention of Giordani Gold Essenza, a perfume with a gold leaf cap, not only contributes to the concept of gold highlights but also introduces a luxurious olfactory experience tied to Italian craftsmanship.

4: Classic Eyes: The observation of Italian women wearing sunglasses but not neglecting eye makeup reveals a commitment to a classic look. The mention of mascara, eyeliner, and eye cream aligns with the Italian inclination towards maintaining a timeless, expressive gaze.

5: Messy Hair: The acknowledgment of Italians embracing chaotic yet chic hairstyles suggests an appreciation for natural beauty and an aversion to overly polished looks. The styling advice reflects the effortless and carefree attitude that characterizes Italian fashion.

6: Bella Figura: Explaining Bella Figura as an Italian attitude that combines elegance with approachability aligns with the nuanced approach to beauty. It emphasizes the importance of demeanor and manners in projecting confidence and beauty.

7: La Dolce Vita: The philosophy of living beautifully, appreciating details, and finding joy in simple pleasures resonates with the Italian concept of "La Dolce Vita" (The Sweet Life). The quote from Sophia Loren reinforces the idea that true beauty comes from within and is reflected in one's outlook on life.

In conclusion, these beauty tips extend beyond makeup techniques; they encapsulate a holistic approach to style, attitude, and lifestyle that defines the enduring allure of Italian beauty.

7 Rules of Italian Beauty (2024)
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