80s Makeup: The History and Trends | DIVAIN (2024)

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By Philippa Stephenson

The fashion and beauty trends of the 1980s brought big change to the way women dressed and wore their makeup. The use of loose clothing, dark colours, tied back hair and a rebellious attitude, were part of a cultural revolution in make up and fashion that was represented by the looks of artists like Madonna.

The triumphant '80s makeup style, with eyeshadow, mascara and blush as the main features, is a reflection of an unforgettable era marked by a generation of lovers of spandex, aerobics, hip-hop, and voluminous hairstyles. Do you want to recreate a perfect eighties look? if so then keep reading!

History of 80s makeup

The transition of generations from the 70s to the 80s had a great impact on fashion and makeup. Suddenly, the influence of artists like Madonna and Cher changed the way we dressed and how we wore makeup back to a more liberal look, almost more masculine in some ways. Applying dark coloured eyeshadow, outlining the eye on the inside and out, achieving a heavier and deeper look with make up and creating more marked features like cheekbones with blush and lip liners became a symbol of rebellion of these years.

Makeup trends of the 80s for women

80s Makeup: The History and Trends | DIVAIN (1)Trending make up looks of the 80s were extravagant and striking, so when we talk about 80s fashion and makeup it is inevitable not to think about the image of celebrities such as Madonna, Michael Jackson or Davie Bowie as well as others. Next, we give you a few ideas and trends that were successful so that you can recreate your own eighties looks with the best makeup and beauty tricks of the time.

Face and skin

Using a foundation one or two shades lighter than your natural skin colour was one of the first steps to achieving a perfect eighties look. Concealer was used to unify the tone in those areas with imperfections on your face and finish with a thin layer of translucent powder for the best unified looks.

Eyes

The eye area was the focus of makeup in the 80s and all efforts were focused on drawing attention to the beauty of the eye. Mascara was applied to both upper and lower lashes to open the eye or add false lashes to give the eye and face a feline and wild touch.

The eye area was often emphasised by using bright blue eyeshadow as well as dark eyeshadow to add depth and mystery. Black eyeliner was also used frequently in 80s makeup as well as other colours such as blue which was a popular choice of eye liner and mascara at times too.

Eyebrows

The fuller, wider and messier, the brow the better, as far as 80s trends were concerned. If your eyebrows are thin, use a brush, pencil or shadow to fill in the spaces creating much thicker eyebrows and giving them a more of a masculine look with pencil and shadow.

Lips

The lips were not the protagonists of 80s makeup. To recreate the style of the era, use matte lip stick in brown and dark tones and outline the heart of the lips to give them a more pointed shape.

80s Makeup: The History and Trends | DIVAIN (2)Cheekbones

Highlighting your cheekbones with a dark pink blush will add a dramatic touch to your makeup. The trick is to use it like a bronzing powder and use it to contour your face and mark the angles of your face. If you want to go for more extravagant looks, add a little shimmer to the top of the cheekbone, either with a shimmery shadow or with a highlighter, this will definitely define the beauty of your face by showing off your high cheek bones with your new blush makeup.

80s hairstyles

Eighties hair styles were unique, rebellious and striking and this was not only reflected in clothes and makeup, but also in the styles hair was worn in the 80s.

80s hairstyles are defined as crazy and therefore, to recreate a quick look with few products and accessories, you just need to have imagination and not be too concerned about using an entire bottle of hair spray!

You can recreate a curved blow-dry by applying hair spray or styling mousse to some strands of your hair to create volume at the top near the roots. Another idea is to add coloured extensions or strands of curly hair to create a frizz effect and give it that crazy touch so characteristic of the time. Likewise, the irregular cut bangs, the toupees and the perm were other trends that best marked the fashion of this decade.

Manicure

A good manicure is the final element you need to complete your eighties look. In this case you can be as creative as you want and choose a cheerful colours like green, yellow or fuchsia, or opt for dark tones like black, brown or purple. Everything will depend on the image you want to give and how much you want to attract attention.

80s Makeup: The History and Trends | DIVAIN (2024)

FAQs

What was the makeup style in the 80's? ›

80s makeup is famous for its liberal use of blush and the high placement that was popular throughout the decade. Hot pinks and reds took over the cheeks and you could never apply too much, darlings.

What was the makeup trend in 1987? ›

neutral lip color tones were a popular look. In 1987...you couldn't escape dark eyeliner paired with bright eyeshadow and bold lips. In 1988... everyone was all about bright purple eyeshadow, a la many famous female musicians of the era.

What was the trend in lipstick in the 80s? ›

Bold reds, fiery oranges, and vivid purples were among the most popular lip colors of the decade, often applied with precision for a high-impact pout. But perhaps the most iconic lip trend of the '80s was the glossy, lacquered finish.

What was beauty in 1980s? ›

Beauty consisted around the fitness and nutrition craze in the 80s, encouraging athletically toned bodies, bodysuits, and tracksuit bottoms. Supermodel and bodybuilding became a sensation, along with leg warmers and big hair.

Did 80s makeup have glitter? ›

Shine, glitter, and metallics were on everyone's lips in the '80s, from L'Oreal Paris ads to Grace Jones's signature performance looks.

What was makeup like in 1990? ›

Celebrities and models were seen rocking everything from dark lip liner to bold, sparkly eyeshadow, and the maximalism didn't stop there. Authentic '90s makeup meant ultra-thin eyebrows, frosted lips, and even face gems.

What is the history of makeup? ›

Makeup dates all the way back to 6000 BCE, starting with the Egyptians. They created it as they believed makeup was next to godliness and that it appealed to the Gods; both men and women of all social classes wore makeup.

What was the makeup trend in 1997? ›

By 1997, bright makeup, and especially metallic eye-shadow, was back in all its glory, as seen here on the then up-and-coming star Jennifer Lopez's shimmery purple lids. Standout makeup soon gave way to a middle ground between bold and natural, with soft all-over bronze tones taking over as the trending look of 1998.

Did they wear black lipstick in the 80s? ›

Black lipstick became popular in the late 1970s and into the 1990s. In the 1950s, black lipstick had been worn by actresses starring in horror films. It became popular again due in part to punk and goth subcultures. Marilyn Manson helped popularize dark lipsticks in alternative subcultures.

Was lip gloss popular in the 80s? ›

Vintage Slider tin flavored lip balm became popular in the early 1970's and 1980's. With the popularity of shiny lip gloss it spawned the birth Flavored Lip gloss & Flavored lip balms. Many flavored lip glosses came in fun roller ball packaging or chap stick looking tubes.

Did people wear red lipstick in the 80s? ›

The 80s was too focused on extremely bright colors, like neon pink, to be concerned with red. However, Madonna (always such a babe) was known for wearing bright red lipstick. The 90s saw nude, muted, and brown lipsticks.

What was 80s makeup like? ›

Makeup in the '80s consisted of bright eyeshadow and colored mascara in shades of blue, pink and purple, paired with bright pink shades of lipstick and super-flushed cheeks. It was not a decade of natural makeup looks, but it offered fun and playful expression for your beauty routine.

How to get big 80s hair? ›

So, how do you get that '80s fluffy hair? "Eighties blowouts are all about lifting the roots," says Toth. "Use lots of volumizing products and lift the roots with a metal round brush." (A wooden round brush can stretch the elasticity out of your hair, making it too smooth and shiny for a classic '80s blowout.)

Is blue eyeliner 80s? ›

Blue eyeliner was a very popular look in the '80s, made iconic by the likes of Princess Diana, who often wore a pop of light blue on her waterline. If you're looking for a fun but subtle way to incorporate the decade into your everyday makeup, a blue eyeliner is the way to go.

What jewelry was popular in the 80s? ›

Once again, gold was the material of choice in this decade. Both real gold and plated gold were popular options. Often, the gold would complement other jewelry that used real gemstones. People often leveraged bold charms to make a statement, along with unique pendants adorned with gemstones and pearls.

Are the 80s coming back in 2024? ›

Not only are these styles relevant for 2024, but their duality of style and function means they're perfect for breaking a sweat in.

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