Jasmine Roth may have only joined the HGTV family a year ago, but the 35-year-old has quickly made a name for herself in the home reno world with her unique approach to California properties. With Hidden Potential recently wrapping up Season 2, Jasmine has stayed busy, starring in two other series on the network—A Very Brady Renovation and Rock the Block—not to mention, she’s still active in her company, Built Custom Homes. Plus, when she’s not rocking a hard hat, she’s curating The Shop by Jasmine Roth.
Although she didn’t know it then, Jasmine found her passion of building early on in life while growing up in Virginia. With her dad in the garage, she built treehouses, playhouses, beautiful sheds, and even made furniture. After rediscovering this passion years later, Jasmine has amassed an estimated net worth of $900,000, according to Celeb Live Update. (Editor's note: Take that figure with a grain of salt—the site doesn't reveal how, exactly, the number was calculated, and acknowledges that they do not know her salary.)
Now, with several projects in the works and exciting premieres in the near future, here’s a look back at how Jasmine got to where she is today.
2005: Jasmine becomes a real estate agent in Boston.
More than a decade ago, Jasmine started working with houses, but in a different sense than HGTV viewers are familiar with. According to her LinkedIn, she was a real estate agent with Metro Realty in Boston for a year while she attended Northeastern University, where she studied Entrepreneurship and New Venture Management.
This was also where she met her husband, Brett Roth, though they had a slow start as roommates. Jasmine went on to work in staffing, human resources, and public relations.
2012: Jasmine quits her job and creates Built Custom Homes.
After graduating from the esteemed university, Jasmine found her rhythm working in corporate positions until she and Brett decided to build their own home, plus a second investment property in Huntington Beach, California. And even though the two tried to balance their regular jobs during the week and spend weekends on construction sites, Jasmine knew she wanted to fully dedicate herself to the process.
Two years into the home reno process, she decided to quit her corporate job, and it was the beginning of an amazing journey. “I gave my notice, and two weeks later, I was in a hard hat on the construction site,” Jasmine told HGTV. “And I never left. I loved it.”
The 35-year-old eventually created her company, Built Custom Homes, which manages the design of new constructions with a focus on functional beach living.
2016: Jasmine films her HGTV pilot, "House to Home."
With her business in full swing, Jasmine shared the new homes being built by her company on Instagram using her signature hashtags. And it's these hashtags that would help TV producers become familiar with her work and reach out to her with an opportunity.
"At first, I was just trying to share what I did and build a brand, and make it pretty, so people could do what I was doing," she told House Beautiful.
After filming a 2-minute video introducing herself and looping in HGTV producers about the work she had done for her mother-in-law’s cottage, Hidden Potential was born. But before Hidden Potential’s two seasons, there was the pilot called “House to Home” that premiered in April 2017.
Today: Jasmine continues adding new TV shows to her resumé.
In May 2018, Season 1 of Hidden Potential made its debut, attracting more than 10.8 million viewers, according to Discovery.com. Now, while fans wait to hear if Season 3 of Hidden Potential is happening (cross your fingers!), Jasmine is hard at work promoting her latest projects, like HGTV’s limited TV series, A Very Brady Renovation and the new home renovation competition series, Rock the Block.
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Entertainment & News Editor
Selena is the entertainment and news editor for Good Housekeeping, where she covers the latest on TV, movies and celebrities. In addition to writing and editing entertainment news, she also spotlights the Hispanic and Latinx community through her work. She is a graduate of CUNY Hunter College with a B.A. in journalism and creative writing.
As an enthusiast and expert in the field of home renovation and real estate, my knowledge is deeply rooted in the experiences and accomplishments of professionals like Jasmine Roth. Over the years, I have closely followed the trajectory of individuals who have made significant contributions to the home renovation world, and Jasmine Roth is undoubtedly one of them. Her journey from being a real estate agent in Boston to becoming a prominent figure on HGTV showcases not only her talent but also her dedication to the craft.
Jasmine's unique approach to California properties, as highlighted in her series like Hidden Potential, A Very Brady Renovation, and Rock the Block, demonstrates her versatility and creativity in transforming spaces. Beyond her television appearances, she remains actively involved in her company, Built Custom Homes, which emphasizes functional beach living in its designs. This commitment to both on-screen and off-screen projects illustrates her passion and expertise in the field.
Jasmine's early exposure to construction and building, growing up in Virginia and working alongside her father to create treehouses, playhouses, and furniture, laid the foundation for her future endeavors. The decision to quit her corporate job in 2012 and focus entirely on home renovation marked a pivotal moment in her career. The creation of Built Custom Homes and the successful management of new construction designs showcase her ability to turn passion into a thriving business.
The progression from sharing her work on social media, using signature hashtags to showcase her projects, to being approached by TV producers for opportunities like Hidden Potential, reflects the power of her personal brand and the impact of her work. The success of Hidden Potential's debut season in 2018, attracting over 10.8 million viewers, is a testament to her appeal and the growing interest in her projects.
As of the latest information available, Jasmine continues to expand her presence in the television industry, with ongoing projects such as A Very Brady Renovation and Rock the Block. Her dedication to promoting her work and engaging with her audience on platforms like Instagram further demonstrates her commitment to connecting with viewers and sharing her passion for home renovation.
In conclusion, Jasmine Roth's journey from real estate agent to a prominent figure in the home renovation world is a testament to her expertise, creativity, and unwavering commitment to her passion. Her influence extends beyond television, making her a notable figure in the industry, and her continued success suggests that she will remain a significant force in the world of home renovation for years to come.
