2022 was a year of accelerated growth for both our brand and community. After 2 years of lockdown restrictions, we knew it was time to increase our presence in the physical space. Throughout the year we developed numerous in-store activations in the likes of Selfridges and Flannels, whilst also having pop-up stores in Manchester and London. We also further internationalised our physical presence with a pop-up activation in KaDeWe, Berlin; the second largest department store in Europe after Harrods.
The turnout to the Manchester pop-up coincided with the physical release of our collaborated range with Liam Gallagher. The hometown event accumulated over 2000 attendees, with many queuing up overnight to secure their spot in the line. We later released the Liam Gallagher collection for a limited 1-hour drop online, which locked in our first GQ article of 2022. In October we followed up with another pop-up in London. After the Manchester madness we knew we needed a much bigger space to accommodate the sheer volume of attendees. We massively upgraded the store size which hugely aided the flow of customers. Regardless of this, the queue began at 12 o’clock the previous day; 2 hours before our stock had even arrived on location.
In 2022 we also released the Viper sneaker; a new silhouette so striking that it lives up to its name. The drop for this shoe was mind blowing. Following a new direction with a campaign video dusted with light satire, we acquired pre-release articles from GQ, Esquire, Hypebeast and Complex. Ultimately, the shoe sold out in minutes, before the General Release time window had even opened.
This year became one of diversification for our 247 collection. We released three new ranges, namely 247 Run, Train, and Explore, each specialising in their respective domains with dialled in fabrics, fits and technical features.
With Family being one of our company values, 2022 was a huge year for the growth of our community. Within Represent HQ, our staff count doubled from 30 to 60. We also hosted our first Community Day, where we invited 50 customers to Manchester to gain insights into what we are doing best as well as feedback on areas in which we can improve. Overall, the year was one to remember.
The most common meaning of about as a preposition is 'on the subject of' or 'connected with': … About as an adverb. We use about as an adverb when we talk about time, number and quantity. About makes the time, number or quantity less specific and more approximate: … Be about to.
apropos, as concerns, as respects, dealing with, in connection with, in relation to, in respect to, referring to, regarding, relative to, touching, touching on. preposition as in near or close to in position. Synonyms Antonyms.
About is used after some adjectives like 'sad, excited, nervous, serious, worried, etc.' to introduce an adjective complement, such as: I am angry about what happened. I feel sorry about it.
1. : does that include (someone) : how about (someone) "We're all going to the beach." "What about Kenny?" 2. : how does that affect (someone or something) : what should be done about (someone or something)
We use "about" to say a number or quantity could be a little more or a little less. Or that a time could be a little before or a little after. Some synonyms are "around" and "approximately". When we use "about" this way, it is actually considered an adverb, not a preposition.
Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.
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