~LANNY SMITH
INTRODUCING ACTIVELY BLACK
Actively Black is a Black owned entity created by former professional basketball player Lanny Smith.
We saw a void in representation and investment back into our communities from existing brands that have profited Billions by utilizing Black Talent, Black Culture, and Black consumerism.
This is a brand designed by us, for us.
Our mission is to uplift and re-invest back into the Black community and to improve the mental health and physical fitness of our people.
We are not building an apparel brand. The clothes are just the uniform for the movement.
Everybody is welcome to purchase, wear and support Actively Black regardless of race, gender, sexual orientation or religion.
As long as you know and support our purpose and mission to uplift the Black community, you are welcome into our Tribe.
INITIATIVES WE SUPPORT
MENTAL HEALTH
Programs that promote mindfulness, wellbeing, and mental health in the Black community
FOOD ACCESS
Cultivating access to healthier food options in black communities and promoting nutritional education so we can eat better.
SOCIAL JUSTICE
Supporting diversity, equity, and inclusion, and working towards the
economic, political, and social liberation of the Black Community
PHYSICAL FITNESS
Promoting an active lifestyle, and helping our community become stronger and healthier
HBCU ATHLETICS
Investing into the athletic programs of Historically Black Colleges and Universities
As a passionate advocate for community development, social justice, and the intersection of sports and social impact, I've dedicated a significant portion of my professional career to understanding and contributing to initiatives that align with the values embodied by Actively Black. My background includes active involvement in various community-driven projects, collaborations with social impact organizations, and a deep understanding of the challenges faced by minority communities, particularly the Black community.
Now, turning our attention to Actively Black, it's evident that this initiative is not just a brand but a powerful movement spearheaded by Lanny Smith, a former professional basketball player. The brand's genesis lies in the recognition of a void in representation and investment back into Black communities from existing brands that have profited immensely by leveraging Black talent, culture, and consumerism. This firsthand insight into the exploitation of Black contributions positions Actively Black as a genuine response to rectify this imbalance.
The mission of Actively Black is multi-faceted, extending beyond the realm of apparel. It seeks to uplift and reinvest in the Black community, addressing both mental health and physical fitness. This is not merely a marketing strategy; it's a commitment to tangible change and empowerment. The emphasis on being a brand "designed by us, for us" underscores the importance of self-representation and autonomy.
The inclusive stance of Actively Black is a testament to its commitment to unity and collective progress. Regardless of race, gender, sexual orientation, or religion, individuals are welcome to join the movement as long as they align with and support the purpose and mission to uplift the Black community. This inclusive approach signifies a deliberate effort to bridge gaps and build a united front for positive change.
Now, let's delve into the specific initiatives that Actively Black supports:
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Mental Health: Actively Black supports programs promoting mindfulness, well-being, and mental health within the Black community. This acknowledgment of the importance of mental health aligns with broader efforts to address systemic disparities in healthcare and well-being.
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Food Access: The initiative focuses on cultivating access to healthier food options in Black communities and promoting nutritional education. This commitment recognizes the socio-economic factors influencing dietary choices and aims to address disparities in access to nutritious food.
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Social Justice: Actively Black stands firmly in support of diversity, equity, and inclusion. The commitment extends to working towards the economic, political, and social liberation of the Black community. This aligns with broader movements advocating for justice and equality.
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Physical Fitness: The promotion of an active lifestyle and the goal of helping the community become stronger and healthier demonstrate a holistic approach to well-being. Physical fitness is recognized as a crucial component of overall health and empowerment.
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HBCU Athletics: Actively Black invests in the athletic programs of Historically Black Colleges and Universities (HBCUs). This initiative acknowledges the significance of sports as a platform for empowerment and social advancement, particularly within the context of education.
In conclusion, Actively Black is not just a brand; it's a comprehensive movement that addresses multifaceted issues within the Black community. Its initiatives extend beyond rhetoric, backed by a genuine commitment to effecting positive change. As someone deeply immersed in similar endeavors, I commend and support the impactful work undertaken by Actively Black in reshaping narratives and fostering a community-driven approach to empowerment.
