Welcome to our world. We’re PrettyLittleThing; the brand taking over your social media feeds with our killer looks and next-level aesthetic that’ll have you double tapping. We believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment. Our girl knows she can trust in us for everything she needs from the latest trend-led pieces to celebrity inspired looks, to the everyday wardrobe staples and that ultimate party piece. We have gone beyond offering just clothing to become an authority in fashion and beauty in our own right, providing our customer with everything a modern girl needs to own her own style. We are more than just a brand. We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavouring to build a community of #EveryBODYinPLT. A movement towards body positivity, equality and all round feeling yo’self regardless of body type, race or gender.
SEPT 2023 Launched our campaign with supermodel Naomi Campbell.
SEPT 2022 Launched our PLT Marketplace allowing customers to buy and selltheir preloved clothes.
SEPT 2021 We take on NYFW again with PrettyLittleThing x Teyana Taylor.
AUG 2021 Molly-Mae Hague announced as the Creative Director of UK and EU.
JULY 2021 First show at Miami Swim Week
DEC 2020 Teyana Taylor announced as Creative Director.
NOV 2020 We launched Homeware onsite.
JUNE 2020 MENA site is launched.
MARCH 2020 Our Paris showroom opens.
SEPT 2019 Our Saweetie collab is debuted at NYFW.
AUG 2019 We opened our Miami showroom.
APRIL 2019 Our first recycled collection launched on site.
FEB 2019 We open our LA HQ on Melrose Avenue.
JAN 2018 We hook up with El with an exclusive sponsorship.
SEPT 2017 We launch PLT Plus in sizes 18-30.
MAY 2017 Our French site is launched.
NOV 2016 We begin stocking beauty brands on-site.
JULY 2016 USA site launch with L.A party hosted by Kylie Jenner.
MAY 2016 We opened our London showroom.
APRIL 2016 Australian site is launched.
MARCH 2012 We launch with just 20 products on site.
