Adidas brand value worldwide 2016-2021 | Statista (2024)

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What is the brand value of the sports company Adidas worldwide from 2016 to 2021? ›

Global brand value of Adidas from 2016 to 2021

Sports company Adidas was valued at over 14.3 billion U.S. dollars in 2021, a decrease from around 16.5 billion U.S. dollars recorded for the year prior. The multinational corporation is the second-largest sportswear company in the world.

Interactive chart of historical net worth (market cap) for Adidas AG (ADDYY) over the last 10 years. How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Adidas AG net worth as of March 03, 2023 is $29.91B.

There are many ways to measure athletic brands, but among the three companies under consideration here, Nike is by far the largest. As of Jan. 6, 2023, it has a market capitalization of over $194 billion, while Adidas and Under Armour have market caps of about $25 billion and $5 billion, respectively.

Nike. The Beaverton giant remains the biggest sportswear brand in the world, taking more than $44 billion in revenue in 2021. Nike dominates nearly every sport, holding sponsorships with everyone from amateurs to Olympians, AAU teams to NBA squads, and everything in between.

U.S.-based Nike is the world's leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together.

By 2022, the company's brand value decreased to roughly 15.1 billion U.S. dollars. Total ranked sixth among the most valuable oil and gas companies globally as of 2022.

In 2022, Apple was the most valuable brand in the world with an estimated brand value of about 355.1 billion U.S. dollars. Amazon, which was the second leading brand in the world, had a brand value of about 254.2 billion U.S. dollars that year.

Cost-Based Valuation

This method calculates brand value based on how much it costs to build the brand. So, you'd add up all the expenses incurred in brand-building from the very beginning. Things like contracts with branding agencies, promotions, trademarks, salaries of employees who focus on brand, marketing, etc.

Revenue in 2022 (TTM): $23.88 B

According to Adidas's latest financial reports the company's current revenue (TTM) is $23.88 B. In 2021 the company made a revenue of $24.71 B an increase over the years 2020 revenue that were of $23.09 B.

Group revenues grew 12% to € 14.883 billion in 2012 from € 13.322 billion in 2011.

What did Adidas do 2017? ›

In 2017, adidas delivered another year of strong performance, increasing currency-neutral revenues by 16%. This development mainly reflects an 18% increase at brand adidas, which was mainly driven by double-digit sales increases in the running category as well as at adidas Originals and adidas neo.

As of March 2023 Adidas has a market cap of $28.94 Billion. This makes Adidas the world's 619th most valuable company by market cap according to our data.

adidas's brand is ranked #58 in the list of Global Top 100 Brands, as rated by customers of adidas. Their current market cap is $5.62B. Under Armour's brand is ranked #231 in the list of Global Top 1000 Brands, as rated by customers of Under Armour. Their current market cap is $9.34B.

Compare adidas versus Nike for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 554 employees and customers of adidas and 1219 employees and customers of Nike. adidas's brand is ranked #58 in the list of Global Top 100 Brands, as rated by customers of adidas.

Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world after Nike. Formerly known as “The Dassler Brothers Shoe Factory”, the company was founded by Adolf Dassler and Rudolf Dassler in 1924.

The number one shoe manufacturing company in the world is currently Nike, which is also the world's second-largest apparel company (the first being the luxury fashion empire, Christian Dior).

A 1995 marketing slogan nodded to how far the business had come: “We knew then. We know now.” Nike by this point had unseated both Adidas and Reebok as the top purveyor of athletic shoes, but Knight's “grow or die” mentality continued to drive the company forward.

As of 2021, the brand adidas was the fourth-largest apparel brand in the world, with a brand value of 16.5 billion U.S. dollars. As such, it comes to no surprise that the company is also one of the most valuable athletic apparel, accessories, and footwear companies in the world.

What is the brand value chain? ›

What is a brand value chain? A brand value chain dictates the process, from start to finish, of how a brand creates value. Using a brand value chain model guides a company through necessary steps needed to improve their value. Though these models seem linear, they often vary.

A few examples of brand values include ethical sourcing and manufacturing, environmental consciousness, products built to last, diversity and inclusion, operational transparency, and giving back to the community.

For the mainstream algorithm that integrates financial data and brand performance, you can refer to the metric created by Interbrand Group: Brand Value = Brand Revenue x Brand Strength This is the most commonly used formula for evaluating brand value from a market perspective.

As per the Global 500 2023 report released by Brand Finance, Amazon managed to narrowly beat Apple to become the most valuable brand in the world. Apple had previously held the record as the most valuable brand since 2020.

Interactive chart of historical net worth (market cap) for NIKE (NKE) over the last 10 years. How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. NIKE net worth as of March 03, 2023 is $185.42B.

Brand equity refers to the importance of a brand in the customer's eyes, while brand value is the financial significance the brand carries. Both brand equity and brand value are educated estimates of how much a brand is worth.

Great brand values should: Be clear and sincere: You should care about the values that your business invests in and be clear about what those values are and where they apply. Build connections: Ideally, your primary customers will share your values and connect with your brand over them.

BERLIN, Feb 9 (Reuters) - Adidas ADSGn.DE said on Thursday its revenue grew by 1% in currency-neutral terms in 2022, lagging its forecasts, and flagged that it expects a high single-digit decline in sales in 2023.

Adidas said it expects to lose around $1.3 billion in revenue and roughly $535 million in operating profit this year if it cannot sell the stock. Adidas also forecast falling sales and one-off costs of roughly $214 million this year, which could push the firm to an operating loss of nearly $750 million for 2023.

How much do Adidas make vs Nike? ›

Group revenues grew 2% to € 14.534 billion in 2014 from € 14.203 billion in 2013.

adidas Group currency-neutral sales increase 9% in 2010

Group revenues grew 15% to € 11.990 billion in 2010 from € 10.381 billion in 2009.

By the numbers: Forbes, who included Ye on its billionaires' list since 2020, estimates his Yeezy deal with Adidas was worth $1.5 billion of his net worth.

The brand with the three stripes almost fell into bankruptcy due to poor management in 1992, but when French businessman Robert Louis-Dreyfus took the helm in 1993, adidas started a new era once again.

Adidas grew steadily during the 1950s as association football (soccer) players switched to the company's shoes, which were light in weight and featured screw-in cleats. The company then developed a line of sporting goods, introducing soccer footballs in 1963. Four years later Adidas began to produce apparel.

BERLIN, Feb 10 (Reuters) - Adidas (ADSGn.DE) shares slumped as much as 12.6% on Friday after the sportswear maker warned it could plunge to a loss this year for the first time in three decades, in the latest downgrade triggered by its split from Kanye West.

Adidas has three value propositions for the consumers which are Innovation, Customization and Brand (Cleverism, 2021). Adidas differentiates itself from other competitors by sticking to their 3 value propositions.

Adidas employs user and benefit-based positioning methods to build a distinct image in the minds of potential customers. Adidas can keep its brand identity by stressing the value of high-quality items from a well-known brand. The following is a breakdown of the portfolio.

Overall, the global pandemic accelerated our focus on digital and our own direct-to-consumer (DTC) channels. Our 'Creators Club' membership program more than doubled its size in 2020 and is currently reaching 165 million members across 15 countries, enabling us to build direct relationships with our consumers.

How Much Does Adidas sell a year? ›

Dallas Cowboys. Dallas Cowboys is an NFL team which is the most valuable sports team in the entire world, and in 2015, it became the first sports team in the world to be worth over $4 billion, which it has since doubled in the past 7 years, showing it to be a savvy investment for its owners.

Nike remains the biggest sportswear brand in the world. With a revenue nearing $50 billion now, the Oregon-based American company has been and still is quite comfortably in the lead within the global sportswear market.