Lexus announces the launch of the all-new NX 450h+ Plug-in hybrid electric SUV with a new advert that features Donna Summer’s iconic track, I Feel Love, produced using innovative sound production techniques to elicit emotion in the listener. The new advert is currently airing on all linear and VOD channels. It draws parallels with the new vehicle which has been built to make the driver feel more in every moment.
I Feel Love was first released in 1977; today Lexus has evolved the track using state-of-the-art binaural technology that elicits a sensorial 3D audio effect. The music was remixed by Grammy nominee Neil Johnson, while the film was designed by director Rob Chiu, who is famous for his arresting visuals and emphasis on sound design.
The Lexus NX advert has been carefully constructed to deliver a rich and immersive experience, creating an ASMR (autonomous sensory meridian response) – a tingling sensation through the head and spine of the listener. Shot to express the sense of connection the driver feels with the all-new NX, it makes the viewer feel as though they’re soaring through the air in a wingsuit, gliding across water on a surfboard, riding a galloping horse and experiencing the road-gripping performance of the new NX.
Dolby Atmos technology was applied to the track – a technique that allows each instrument, sound, and voice to be placed in its own ‘space’, transporting the listener within the song in a spatial way, while revealing every detail of the audio with clarity and depth. The extra dimension adds a sensory element to the sound, while ensuring the listener is always positioned at the centre of the experience.
State-of-the-art binaural techniques were then added to the audio, which elicit a perception of sound that is created by the brain. By listening to two tones in two ears, each at a different frequency, the brain is able to produce an additional audible tone. This third tone is called the Binaural Beat, the perfect frequency between the two original tones played.
Research suggests that different frequencies and patterns of Binaural Beats are known to produce responses in the brain that help you feel more, including alertness and concentration (Gamma), mood and task performance (Beta), relaxation and restfulness (Alpha) and drowsiness/improved sleep (Theta and Delta).
“Vitality x Tech” was the over-arching concept for the new NX – ‘Vital’ expressing dynamic agility and ‘Tech’ representing innovation with advanced technologies. This approach delivered important advances, including a new design language; Lexus’s first plug-in hybrid electric car; a connected and rewarding driving experience with the Lexus Driving Signature; a focused and intuitive driver’s co*ckpit designed with the new Tazuna architecture; and the application of advanced, human-centered technologies for safety and convenience.
The NX programme has brought about a major change in Lexus’s approach to new vehicle development, applying digital modelling and computer techniques for smarter engineering that can achieve a higher level of quality assurance. At the same time, the celebrated Lexus takumi-led craftsmanship is evident in the high quality of the new NX’s interior and exterior.
Spiros Fotinos, Head of Lexus Europe, said: “Every aspect of the all-new Lexus NX has been engineered to allow you to feel more in every moment, by creating multiple layers of experience. We have done the same with the launch campaign, starting with the iconic track I Feel Love. By applying cutting-edge audio design we elevated the acoustic experience to combine nostalgia with spine tingling excitement.”
Neil Johnson, Sound Supervisor, added: “It’s been a pleasure to remix I Feel Love. The over-arching theme of “Vital x Tech” gave us a lot of food for thought when developing the campaign concept. We were drawn to the idea that we can combine a traditionally vital component of an ad, the music, with brand-new binaural technology and Dolby Atmos, to create something that truly elicits a Feel More response. The result is a campaign that incorporates both art and technology to produce an enjoyable sensorial experience for the audience.”
For more information on the all-new NX, please visit https://www.lexus.eu/car-models/nx/.
#Lexus #LexusNX #FeelMore #ExperienceAmazing
ENDS
FAQs
2022 Lexus ES TV Spot, 'Not Just For You, By You' Song by Danny Freeman [T2] - iSpot.tv.
What is the music on the Lexus NX advert? ›
What is the music in the new Lexus NX advert? The song featured in the commercial is clearly seen on the NX's large multimedia touchscreen. It is Donna Summer's 1977 disco anthem I Feel Love, which was co-written and produced by Giorgio Moroder and Pete Bellotte.
What is the song in the new Lexus advert? ›
Lexus announces the launch of the all-new NX 450h+ Plug-in hybrid electric SUV with a new advert that features Donna Summer's iconic track, I Feel Love, produced using innovative sound production techniques to elicit emotion in the listener.
Who is the actor in the new Lexus NX commercial? ›
The spot also features the new voice of Lexus, actor Gaius Charles.
Who is the actress in the Lexus NX hustle commercial? ›
Jessica Damouni TV Commercials - iSpot.tv.
Who is the female voice on the Lexus commercials? ›
Minnie Driver is the current voice of Lexus radio and television commercials.
Is Lexus NX a luxury car? ›
The NX 350 is an all-around solid compact luxury SUV boasting an upscale, high-quality interior and plenty of standard driver assist features.
What Toyota is the Lexus NX based on? ›
The NX shares a small portion of parts with the Toyota RAV4 primarily related to the structure and wheelbase, while the styling, suspension parts, some engines, interior, and level of luxury and craftsmanship are unique to the Lexus.
Is the Lexus NX a quiet car? ›
Passenger Room and Comfort. Lexus sets itself apart from other luxury automakers with its quiet, serene cabins. That's true in the NX, which features perhaps the most comfortable driver's seat of any compact luxury SUV. Front seat passengers get plenty of room, and wind and road noise are minimal.
Who is the actor in the Lexus commercial 2022? ›
Xavier Jimenez
Xavier appears in the Lexus LX 600 commercial as an actor/model. He was born on September 12, 1992, in Miami, Florida. This means that he is 30 years old as of 2022. Xavier is a famous American actor renowned for his role as Tusken Raider in Chapter 9: The Marshal in The Mandalorian Series.
- London musician Joy Crookes is the new Lexus UX ambassador.
- She leads the launch campaign for the new luxury hybrid electric SUV, one of Lexus's. best-selling cars in Europe.
- Joy's hit song Feet Don't Fail Me Now features as the soundtrack for the new Lexus UX television commercial.
| Nicole Randall Johnson |
|---|
| Born | December 9, 1973 Los Angeles, California, U.S. |
| Occupation(s) | Actress, writer, producer |
| Years active | 2002–present |
The latest advert for the Lexus UX 250h self-charging hybrid was broadcast for the first time on television on Monday 2 January 2023. Starring our compact luxury SUV resplendent in its F Sport White colour scheme, the new Lexus UX TV advert also features musician Joy Crookes.
Who is Lexus NX target audience? ›
The target for the NX is a Gen Y customer (with an average age of 41) that the brand calls “creative visionaries.” “Gen Y in a few years will be the largest consumer of luxury vehicles,” Shahani says. “They are the most diverse generation we've ever seen in the United States.
Who is the actress in the extra commercial? ›
Cyrina Fiallo (born December 29, 1991) is an American actress. She is perhaps best known for her recurring role as Vonnie on the Disney Channel sitcom Good Luck Charlie. She also has guest starred on Everybody Hates Chris, Community, Gigantic, Glee, Switched at Birth, Girl Meets World and Supernatural.
Who is the Spanish rapper in new Lexus commercial? ›
Whether he's getting lined up from his barber or pushing the limits in a Lexus IS 500, Argentinian rapper ECKO is always writing and repeating his rhymes to find the best flow possible, because performance means nothing unless it sparks something.
Who are the dancers in the new Lexus commercial? ›
We're often asked: “Who is the ballerina in the Lexus IS advert?” – so we felt it only right to share. The lady behind the spectacular pirouettes, fouettes and displays of strength and precise control is Tamara Rojo, the creative director and lead principal ballerina of the English National Ballet.
Who is the actress in the Nissan commercial 2022? ›
Brie Larson remains a fixture on TV, as Nissan's commercial starring the actress, “Today Is Made for the Thrill: Why Wait for Tomorrow?” stays atop iSpot. tv's list of the most-seen auto ads.
Is Lexus NX bigger than RAV4? ›
The Lexus NX is leading the industry in luxury crossover SUVs. In fact, the Toyota RAV4 wishes it was more like the NX. Here's a comparison of both vehicles.
...
2020 LEXUS NX VS. TOYOTA RAV4.
| Lexus NX 300 | Toyota RAV4 |
|---|
| Length | 182.7 inches | 180.9 inches |
| Width | 73.6 inches | 73.0 inches |
| Height | 64.8 inches | 67.0 inches |
5 more rowsWhen it is time to fill up your vehicle's tank, making sure you choose the right gas is a way of ensuring your vehicle runs smoothly and efficiently while on the road. If you currently drive a 2022 Lexus NX, the luxury SUV requires premium gas with an octane rating of 91 or higher.
Lexus is Toyota's luxury division, so the two brands share platforms, features, parts and powertrains. That said, while Toyota and Lexus both have a reputation for producing vehicles that are safe, fuel-efficient, practical and dependable, there are some key differences between these brands, aside from pricing.
Is NX just a RAV4? ›
While these vehicles do have their similarities, seeing that they are both produced by Toyota, there are some key differences worth mentioning. After all, Lexus is Toyota's luxury division, so the NX is built to add on a few features you may not find in your average RAV4.
Is Toyota RAV4 same as Lexus NX? ›
2022 Lexus NX isn't the Toyota RAV4 clone you think it is: What really separates the new BMW X3 and Audi Q5 rival from the best-seller. The new NX (pictured) is not quite the RAV4 twin it was widely expected to be.
What Toyota is same as Lexus NX? ›
The 2021 Toyota RAV4 and the Lexus NX are both designed for the modern driver. They're both compact SUVs with two rows of seats that can bring up to five passengers along for the ride (including the driver).
What is the quietest Lexus? ›
The interior feels as plush as a Lexus should, with premium materials and craftsmanship. Noise level wise, it's EV level of quietness and even quieter than the Porsche Taycan at 110 km/h, making it the quietest car we've tested so far.
...
1. Lexus ES 250.
| Lexus ES 250 noise level |
|---|
| 90 km/h | 60 dB |
| 110 km/h | 62 dB |
1 more rowApr 28, 2021
The 2022 NX has a maximum range of over 590 miles with the NX 350h AWD trim levels. This means you can enjoy more miles with one single tank of gas.
Does the Lexus NX have a smooth ride? ›
Yes, the 2023 NX is a good luxury compact SUV. It has a lavish interior and lots of safety and convenience tech, and it glides over bumpy roads. The base engine is a bit lackluster, but the optional turbocharged engine boosts the NX's power and refinement. There's also the Lexus NX Hybrid, which we review separately.
Who is the car shield girl? ›
Get Free Access to the Data Below for 10 Ads!
Vivica A. Fox claims that it's important to surround yourself with the right people. Whether it's the workout squad, the brunch squad or the all-important savings squad, drivers need people they can count on when it matters most.
Who is the drag queen in the Lexus commercial? ›
Jackie Cox (drag queen)
| Jackie Cox |
|---|
| Born | Darius Rose 10 April 1985 Halifax, Nova Scotia, Canada |
| Education | University of California, Los Angeles (BA) |
| Occupation(s) | Drag queen, entertainer |
| Years active | 2009–present |
2 more rowsLexus Golden Opportunity Sales Event TV Spot, 'Modern Love' Song by Orville Peck [T1]
Model Hannah Ferguson flaunted her figure in the Lexus LC 500 campaign. She was born on October 12, 1992, in San Angelo, Texas, United States. Hannah is 30 years old as of 2022.
Who is the black girl in the Lexus commercial? ›
| Nicole Randall Johnson |
|---|
| Born | December 9, 1973 Los Angeles, California, U.S. |
| Occupation(s) | Actress, writer, producer |
| Years active | 2002–present |
Who is Toyota Jan? Toyota Jan Coppock was born Laurel Coppock on July 17, 1977, in Boston. She is an American model and actress who has appeared in several television shows and movies. Her IMDB page lists her as having appeared in 2 Broke Girls, Arrested Development, The Office, Modern Family, and Crazy Stupid Love.
