12 Reasons for Amazon Account Suspension or Banned | 2022
We know that Amazon is pretty strict on its policies, and an unintentional mistake can cost your Amazon seller account get suspended. So, always follow the Amazon policies to keep your account functional.
Usually, Amazon notifies sellers of account suspension or any policy violation in general but does not share the exact subject with the seller. The following are the most common reasons that can cause your Amazon account to get suspended:
1. Entering False Information
The biggest reason for the Amazon account suspension is entering false information. Sometimes new sellers enter incorrect information while creating their seller account on Amazon. It may include a fake name, shipping address, or wrong billing address. There are multiple ways to verify whether the provided information is authentic or counterfeit.
Amazon can verify the given information with the help of your credit or debit card. Amazon cross-verifies your name, shipping, & billing address with your credit or debit card information when you enter your billing details. If your data is mismatched or something is found suspicious, Amazon will probably suspend your account. Amazon does this to prevent online fraud & ensure customer trust.
Best Practices:
Always use original information while creating your seller account on Amazon. Avoid using fake names and shipping addresses.
2. Different IP Adresses Login
When you log in to your Amazon account in different places, you use separate IP addresses. So, there may be a possibility that Amazon will assume your account has been hacked. In this case, Amazon can suspend or deactivate your account.
Best Practices:
- Before signing in to your Amazon seller account from a different device, make sure that no seller account has not been logged in already in this device or using this IP address. Because Amazon can suspend or ban your seller account if it is created or logged in on a device used to create a seller account already.
- Always share your Amazon child account with virtual assistants to manage activities. In addition, a child account is usually opt-out of other IP address account bans.
3. High Return Orders
A higher number of return orders than the average amount can also make your account banned. High return orders indicate that your product is low-quality or not delivering what you show in your listing details. To maintain customer reliability & trust, Amazon bans sellers’ accounts on those with high returns.
In FBA, Amazon pays for shipping costs & a high number of returns makes them lose. Therefore, they don’t want return orders.
Best Practices:
Always source a product from a good manufacturer and sell good quality products on Amazon to avoid returns and refunds.
4. Negative Reviews
Amazon pays much attention to product quality because they want to provide reliable & quality products through their platform. If your product continuously gives bad reviews / negative reviews, you are not fulfilling buyers’ expectations. Maybe your product is defective, not functioning correctly, or has a low quality besides the mark on the listing. So, Amazon can deactivate or suspend your seller account.
Best Practices:
Mention only those features on your product listing that your product has. Never claim huge benefits or features that your product does not have.
5. Poor Conversation & Delay Responses
Poor conversation and delayed responses can also harm your seller account. Providing poor customer service can lead to warnings & frequently doing that makes your account suspended. Talking in an argumentative manner with customers & not being able to convert conversation into sales shows that you are not responding well.
Best Practices:
Always try to respond within 24 hours to customers’ queries. Be polite with your buyers and visitors during the conversation.
6. ODR Rate More Than 1%
Negative Feedback Rate, Guarantee Claim Rates A-Z & Chargeback rate for credit cards increases Order Defect Rate (ODR). Amazon has a strict policy on ODR with only 1%.
Store sellers must maintain an ODR under 1% to meet customer expectations. In other words, Amazon can restrict your selling privileges if your ODR exceeds 1%, including suspension of offers and account deactivation.
Best Practices:
Improve your order tracking and delivery time. Try to ship products on time if you are doing FBM.
7. Delay Package Delivery Rate
In FBA, Amazon provides a two-day delivery guarantee and expects others sellers to provide on-time delivery. If you are doing FBM, you have to deliver the product within 3-working days; otherwise, it will be considered late delivery.
Amazon only bears a Late Shipment Rate under 4%, which means only four delayed delivery out of 100 is acceptable; more than that amount leads to account suspension. Amazon warns sellers of late deliveries or does not abide by Amazon’s delivery rules. After multiple warnings, the seller’s account may be suspended.
One more factor in package delivery is wrong delivery or incorrect tracking number, which can cause negative feedback from customers hence a high risk of account suspension.
Best Practices:
- Firstly, Try to deliver orders on time.
- Secondly, Use a fast-shipping service if you are doing FBM.
- Thirdly, and most importantly, don’t fraud with customers and always send the original product.
8. Selling without Certifications
Some items on Amazon need proper licenses & certifications to sell it online, including medicines, chemicals & many more. Moreover, Selling these items without any legislation letter or certificate leads to account suspension.
You can appeal to Amazon to reactivate your account by providing the related legislative certificates if it happens to your account.
Best Practices:
- Try to avoid selling restricted products on Amazon.
- Obtain a pre-approval from Amazon before listing a product in those categories.
9. Promotional Phrases & Links
Adding any promotional phrases or links in your product listing is prohibited on Amazon. Don’t include any promotional term, for example, No 1 Seller on Amazon, Best Seller on Amazon, etc., in your images or product description.
Best Practices:
Avoid using promotional or irrelevant phrases on Amazon.
10. Sale of Counterfeit Products
Amazon has restricted the selling of counterfeit products & also those items which you do not register. Amazon has a strict Anti-Counterfeiting Policy for sellers and suppliers. Consequently, violation of this policy may result in loss of selling privileges.
Best Practices:
Always source, sell and fulfill only authentic products. Don’t sell prohibited products or pirated copies of products or content.
11. Copyright Infringement
You can not sell any illegally replicated, reproduced, or manufactured product on Amazon. A seller must comply with Amazon Intellectual Property Rights to start selling on Amazon. Certainly, if you sell any product and refer it to an already registered brand name, Amazon will suspend your listing.
Best Practices:
Register yourself as a Brand on Amazon to sell an existing product or a product under your private label.
12. Multiple Seller Accounts
A seller cannot create multiple accounts to sell the same product on Amazon as it is considered a policy violation. If your Amazon account has been suspended, so never make a new seller account using those details. Amazon will suspend it as it comes to its attention.
Best Practices:
Never create multiple seller accounts on the same details.
Conclusion:
Consequently, Amazon is improving its customers’ experience and making strict policies for sellers to maintain its sovereignty in the eCommerce market. Most seller accounts are usually banned due to unintentional reasons & then you have to go through a lot of mess formalities & qualify their inspections.
Even though sellers usually are highly vigilant when performing any activity on their accounts. Sometimes due to an oversight or some other uncontrollable circ*mstance, a seller might find himself in a situation where he needs someone to resolve the issue or get their account reinstated.
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