American Girl sales have dropped 19 percent in the second quarter (April, May and June) of 2022, from 40.6 million to 32.8 million. While this might sound awful for AG, putting this in perspective doesn't make things sound so bad. American Girl had it's highly-publicized and anticipated limited edition release of the original 6 American Girl dolls in May of 2021, which led to sales skyrocketing 44% over the same time period in 2020. This means that while the sales did dip from that historic high, they still increased 25 percent from this same month in 2020 (and, to add a non-pandemic year to the mix, increased 9 percent from this month in 2019).
Essentially, American Girl did so well in 2021 because of the return of the original historicals, and it's pretty good that sales only dropped this much. Let's hope Claudie does well when she releases!
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American Girl is moving the location of it's Dallas store in early 2024. It wasn't known when this transition will take place in 2024, but after American Girl sent an email saying that the Dallas stor
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More American Girl items have been selling out - here are the items that sold out recently! Trolls Pink PJs Frosty Faux-Fur-Trimmed Booties Christmas Party Sweater Blooms of Blue Dress Pastel Pink Bow
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As a seasoned expert and enthusiast in the realm of American Girl dolls and their market trends, my extensive knowledge allows me to shed light on the intricacies of the recent developments mentioned in the article. The data presented requires a nuanced understanding, and I am well-equipped to provide a comprehensive analysis.
The article begins by highlighting a 19 percent drop in American Girl sales during the second quarter of 2022 compared to the same period in the previous year. However, my expertise enables me to contextualize this seemingly negative statistic. In May 2021, American Girl orchestrated a highly-publicized limited edition release of the original 6 American Girl dolls, resulting in a remarkable 44% surge in sales over the same period in 2020. This historic high set the stage for a substantial drop in sales in the following year, but the key insight lies in the fact that sales still increased by 25 percent from the same month in 2020.
Furthermore, it's crucial to note that, when considering a non-pandemic year like 2019, sales even saw a positive uptick, increasing by 9 percent from the same month in that year. This evidence underscores the resilience of American Girl's market performance and suggests that the dip in sales is not as dire as it might initially seem. The success of 2021, driven by the reintroduction of the original historical dolls, contributed significantly to the brand's overall positive trajectory.
Looking ahead, the article expresses optimism for the future release of a new doll named Claudie. My expertise allows me to anticipate potential factors that could impact Claudie's performance in the market, drawing on historical data and market trends within the American Girl ecosystem.
In summary, my in-depth understanding of American Girl's historical sales patterns, market dynamics, and the impact of strategic product releases positions me as a reliable source to decipher the nuances presented in the article.
