Anti-Vietnam Protests and Fashion: Adam Kim (2024)

The 1960s was a period of massive cultural upheaval, social progress, and artistic growth.

Increased resentment towards the entrenched systems of segregation and patriarchy contributed to a growing anti-establishment counterculture amongst the American youth. With the Second Wave of Feminism and the Civil Rights Movement well underway, cultural protest emerged as a main outlet of self-expression. Icons like Jim Morrison, Janis Joplin, Jimi Hendrix, and even Cheech & Chong ushered in a new era of art, music, and style that defined the new ideals of Free Love and Rock & Roll.

Despite this seemingly progressive wave of cultural and social advancement, the ‘60s were marked by significant turmoil and unrest. The Cuban Missile Crisis nearly escalated to full-scale nuclear war. The assassination of Martin Luther King Jr. stunned an American public that was still recovering from the violent public shooting of John F. Kennedy. Amidst protests against systemic racism and rampant gender discrimination, one issue seemed to unite the American public – the anti-Vietnam War movement.

At the time, the Vietnam War was the most unpopular conflict that the United States had ever engaged in. Support for the war was undermined by national TV coverage of its violent realities — millions of Americans tuned in every night to see thousands of young men engaged in cruel, unnerving jungle warfare.

Without a well-communicated purpose by the state for its relentless slaughter of Vietnamese and rising numbers of casualties, the American public questioned the motivation behind the conflict. The “random” draft through the Selective Service System was viewed as discriminatory towards low-income, low-education youths who could not pay their way out of the draft. The brutal reality of the conflict, in addition to its direct impact on the younger generation, resulted in heavy resistance from the counterculture movement.

Anti-war protests broke out across the nation, particularly in the stereotypically “hippie” areas of San Francisco, New York, and Chicago. The coy “Make Love, Not War” slogan quickly became the motto of the movement, and the Peace symbol became its logo. Brandishing signs and clothes adorned with both, thousands flocked to major cities to express their disgust with the conflict. Since many of the protestors were part of the hippie culture, their style and anti-mainstream fashion quickly became associated with the anti-war movement.

Centered around the rejection of contemporary social norms, the hippies were characterized by their Western adaptations of East Asian spiritual concepts, sexual freedom, and recreational drug use. The suits and skirts of the ‘50s were abandoned in favor of an unspoken dress code — bright, psychedelic colors and a loose, Bohemian style. Natural fabrics like batik were combined with paisley patterns and flowers. Bell-bottom jeans and tie-dye emerged, alongside medallion necklaces and other bold accessories.

The tighter, shorter female silhouette of the ‘60s, defined by the new trend of the miniskirt, was rejected in favor of maxi dresses, A-line skirts, wide-leg beach pants, and thrifted modest, 20th-century dresses. Natural faces were preferred in favor of makeup, and long, unstyled hair became the norm. Men’s clothing tended towards patterned pants and vibrant colors, frequently paired with t-shirts and turtlenecks. The influence of Eastern fashion was also apparent, as evidenced by tunic shirts, vests, sandals, and slippers. Beaded necklaces, headbands, and bracelets were popular accessories as well. More than anything else, both men and women’s fashion was predicated on the idea of “anything goes”, as long as it wasn’t the societal norm. For some, this even meant no clothes at all. As protests continued, this free, loose style of the counterculture hippies became deeply intertwined with the anti-war movement.

Another one of the many universal clothing symbols that became closely associated with the anti-war movement was the black armband, which became a national icon during the Supreme Court Tinker vs. Des Moines case. In 1965, five students decided to wear black armbands to school in protest of the Vietnam War – they were ordered to remove them, which they refused, resulting in suspension. The Supreme Court ruled this to be a violation of the children’s’ First Amendment Rights, setting a permanent precedent for the freedom to express political views through clothing.

The association of clothing with political movements is particularly applicable today, as the rise of modern print has allowed for clearer expression — Black Lives Matter clothing, MAGA hats, and the Proud Boys polo shirts stand out as contemporary examples. This modern method of expression is certainly much more direct than the associative outcome of hippie fashion becoming synonymous with the anti-war movement, but the Vietnam protests still serve as an interesting, comparable precedent. The Tinker vs. Des Moines case and the rejection of social norms by hippies set the foundation for modern political expression through clothing, which has become a pervasive enabler of individuality and free speech.

Anti-Vietnam Protests and Fashion: Adam Kim (1)

Anti-Vietnam Protests and Fashion: Adam Kim (2)

Anti-Vietnam Protests and Fashion: Adam Kim (3)

Anti-Vietnam Protests and Fashion: Adam Kim (4)

Anti-Vietnam Protests and Fashion: Adam Kim (2024)

FAQs

How did the antiwar movement affect fashion? ›

In the '70s, there was a strong sense of wanting to end the Vietnam War and the people wanted peace. This brought about the 'hippie' movement with clothing. Women wore more casual clothing graphic tees and mini skirts.

What did the anti Vietnam War protests accomplish? ›

Anti-war activities, particularly large-scale resistance to military conscription, forced an end U.S. combat operations in Vietnam and a suspension of the draft by January 1973.

What was the anti Vietnam War movement slogan? ›

"Make love, not war" is an anti-war slogan commonly associated with the American counterculture of the 1960s. It was used primarily by those who were opposed to the Vietnam War, but has been invoked in other anti-war contexts since, around the world.

How did the war affect women's fashion? ›

The entry of the US into the conflict altered not only the materials and styles of women's dress but the fashion colors as well. Dark, dull colors such as khaki and black, which mimicked milltary uniforms, became very popular. The greatest changes to women's wardrobes were to daywear and work attire.

How did the Vietnam War influence art clothing and music for or against the war? ›

The shock of Vietnam made conventional art forms such as painting and sculpture look inadequate. Its reverberations inspired a rapid expansion of the possible forms art could take and a search for new audiences. Public performances, video, installations, land art and agitprop all flourished during the war.

What was the most famous protest against the Vietnam War? ›

“Don't stand by while human life is destroyed.” — statement on one of the April 17, 1965 outreach fliers. April 17, 1965 was the largest anti-war protest to have been held in Washington, D.C. up to that time.

What were some positive impacts of the anti-war movement? ›

The anti-war movement did force the United States to sign a peace treaty, withdraw its remaining forces, and end the draft in early 1973. Throughout a decade of organizing, anti-war activists used a variety of tactics to shift public opinion and ultimately alter the actions of political leaders.

What was the biggest protest of the Vietnam War? ›

The SDS March on Washington to End the War in Vietnam, held on April 17th, 1965, turned out to be the largest peace protest up to that point in American history, drawing between 15,000 and 25,000 college students and others to the nation's capital.

Why did the anti Vietnam movement developed? ›

The launch of the Tet Offensive by North Vietnamese communist troops in January 1968, and its success against U.S. and South Vietnamese troops, sent waves of shock and discontent across the home front and sparked a most intense period of antiwar protests.

What are some famous anti-war sayings? ›

"Observe good faith and justice toward all nations. Cultivate peace and harmony with all." "I appeal for cessation of hostilities, not because you are too exhausted to fight, but because war is bad in essence." "We will not learn how to live together in peace by killing each other's children."

What was a popular Vietnam War quote? ›

Quotations: Fighting the Vietnam War
  • “The white-faced soldier cannot be assimilated by the population; he cannot distinguish between friendly and unfriendly Vietnamese.” ...
  • “It remains a stubborn fact that the percentage of the countryside which is dominated or threatened by the Viet Cong continues to grow.”

How did women's fashion change after the war? ›

WWI gave way to smoother silhouettes, to pockets on women's clothing. Previously, women's clothing was made with heavier materials like wool, but during the war it was hard to secure dyes, so silk and jersey material was the mainstream with the addition of color.

How did fashion affect women's right? ›

Many women's rights activists were anti-fashion, claiming fashion was the acceptance of female oppression. Suffrage leader Elizabeth Cady Stanton believed fashion kept women from achieving their full potential and was a way to keep women subservient to men. Other suffragists followed the example of Susan B.

Which type of women's clothing was exempt from wartime restrictions? ›

Exemptions were allowed for bridal gowns, maternity clothes, and religious vestments. Home sewing and knitting were not restricted and became even more popular.

What inspired anti Vietnam War protests? ›

Causes of opposition

The draft, a system of conscription that mainly drew from minorities and lower and middle class whites, drove much of the protest after 1965. Conscientious objectors played an active role despite their small numbers.

What did people wear during the Vietnam War? ›

The OG-107 uniform was introduced in 1952, and, succeeding the M1943 Uniform, it became the standard for use both in the United States and on overseas deployment by the beginning of the Vietnam War.

How did the Vietnam War influence popular culture? ›

During the war, popular culture tended to deal with the war indirectly. Such novels as Joseph Heller's Catch-22 and Kurt Vonnegut's Slaughterhouse Five and such films as Bonnie and Clyde, M*A*S*H, and Little Big Man were ostensibly about other subjects, but clearly reflected the issues raised by the Vietnam War.

How many Americans died in Vietnam? ›

The Vietnam Conflict Extract Data File of the Defense Casualty Analysis System (DCAS) Extract Files contains records of 58,220 U.S. military fatal casualties of the Vietnam War. These records were transferred into the custody of the National Archives and Records Administration in 2008.

What were Americans who opposed the Vietnam War called? ›

The American public was largely split into two camps: people who wanted to end the war, known as “doves” and people who supported America remaining in the war until it was won, or “hawks.”

Why did the Vietnam protests become violent? ›

At different times they chose different targets: the Pentagon, Presidents Nixon and Johnson, the draft, Dow Chemical. But the students all acted from a common belief that the Vietnam War was wrong. As that conflict escalated, the protests grew in strength, and some turned violent.

What helped the antiwar movement grow? ›

By 1967 antiwar protests were growing at a rapid rate due to the prolonged violence. After President Richard Nixon approved the bombing and invasion of Cambodia in 1970, anger spread across the antiwar movement.

What was the biggest anti war movement? ›

April 17. The SDS-organized March Against the Vietnam War onto Washington, D.C. was the largest anti-war demonstration in the U.S. to date with 15,000 to 20,000 people attending. Paul Potter demands a radical change of society.

How did the government respond to the Vietnam War protests? ›

The Nixon administration responded with a police force of 12,000 men and arrested 7,000 protestors. While the effort did not stop traffic for long, the enormity of the protest pushed Nixon to accelerate the nation's exit from Vietnam. Protests continued until American involvement in the war ended in January 1973.

Why did the US join the Vietnam War? ›

The United States entered Vietnam with the principal purpose of preventing a communist takeover of the region. In that respect, it failed: the two Vietnams were united under a communist banner in July 1976. Neighbouring Laos and Cambodia similarly fell to communists.

How many students protested the Vietnam War? ›

Over a million students participated. For the most part, however, the protests were peaceful — if often tense.

Why did some Americans consider the Vietnam War protesters unpatriotic? ›

The third supporting question—“Why did some Americans consider the Vietnam War protesters unpatriotic?”— suggests that Americans were not united in their opposition to the Vietnam War and that some were disdainful of antiwar protesters and their ideological viewpoints.

What are some facts about the anti Vietnam War movement? ›

Facts about the Anti-war Movement

In 1967, as American troop numbers reached 500,000, with 15,000 U.S. soldiers dead and nearly 110,000 wounded, more and more average citizens became disillusioned. More than 40,000 young men were drafted into service each month, adding fuel to the fire of the anti- war movement.

What was the main goal of the anti-war movement during the Vietnam War? ›

Peace movement leaders opposed the war on moral and economic grounds. The North Vietnamese, they argued, were fighting a patriotic war to rid themselves of foreign aggressors.

What were the roots of the anti Vietnam War movement? ›

The antiwar movement of the 1960's against the Vietnam War had its roots in the collective experiences of the two world wars and the Great Depression.

What are the two slogans against war? ›

Slogans on Prevention of War & Promotion of Peace War wins land, peace wins people Peace is patriotic, stop the war Make Peace not War War is Psychotic, Peace is Patriotic War […]

Who said there never was a good war? ›

"There Never Was a Good War or a Bad Peace" : Benjamin Franklin's diplomacy and the 1783 Treaty of Paris.

What is a common enemy quote? ›

Quote by David Foster Wallace: “Nothing brings you together like a common enemy.

What is the best quote from the Beyond Vietnam speech? ›

If we do not stop our war against the people of Vietnam immediately, the world will be left with no other alternative than to see this as some horrible, clumsy, and deadly game we have decided to play. The world now demands a maturity of America that we may not be able to achieve.

What is an inspiring quote of the Vietnam War? ›

Let us understand: North Vietnam cannot defeat or humiliate the United States. Only Americans can do that.”—President Richard Nixon in his address to the nation on the war in Vietnam on November 3, 1969.

What is a nice quote from the military? ›

Inspirational Military Quotes

Bravery is being the only one who knows you're afraid. Success is not final, failure is not fatal: it is the courage to continue that counts. Motivation is the art of getting people to do what you want them to do because they want to do it.

How did wars influence fashion? ›

Fashion itself took on a more structured military look with jobs often requiring a uniform or trousers. Dresses were simplified and skirts shortened to make them more practical to wear. Around this time in France, designer Coco Chanel was influenced by this trend towards looser fitted clothes.

What is the anti-fashion movement? ›

Hippie fashion is known as the anti-fashion movement. With a strong ideological charge that transcended fashion, hippies managed to turn their clothes, and way of dressing into one of their characteristic icons, representing their position against fashion, haute couture, and the status quo.

Why is clothing important in the 1960s protest movement? ›

Clothing became a central visual tactic to create cohesion between the protesters of these movements in order to make their protests more effective and create symbolic forms of expression and rebellion against the traditions, standards and rules of society, thus creating some of the most memorable protest movements in ...

How did the women's rights movement affect fashion? ›

Daywear lost its frills and trimmings and became more tailored, similar to menswear. At the same time, fashion began revealing more of women's bodies. The shift in silhouette revealed freer, looser styles that allowed more freedom of movement.

What are 3 things that influence fashion? ›

Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Examining these factors is called a PEST analysis.

How has fashion been used to protest? ›

Throughout history, organizers and protesters have used clothing to give visual currency to different sociopolitical movements around the world. Some wear uniforms and some dress to express their individuality. Some are more casual and some are utilitarian.

What are examples of anti-fashion? ›

Many young women wore jeans and plaid shirts, simple plain T shirts, and surplus military clothes in rebellion against the feminine gender roles and societal norms of the time. These fashions were the root of many modern anti-fashion trends, such as punk and grunge, decades later.

When did the anti-fashion movement start? ›

Anti-fashion has roots in the 1970s and is connected with the hippies' anti-consumerist message, as well that of bra-burning feminists who didn't want to be dictated to by (male) designers. Another connection with the '70s is anti-fashion's emphasis on separates dressing.

Who started the anti-fashion movement? ›

The pioneers of the 'anti-fashion' movement were Yohji Yamamoto and Rei Kawakubo. Both Yamamoto brought their deconstructionist, de-centered approach to their garments to Paris, and it completely revolutionized fashion.

What is the best outfit for a protest? ›

Black or Dark-Colored Clothing

Dressing in all black and dark-colored protest clothing will help you blend in if necessary. It also helps you maintain a low-profile both in pictures and in person.

How did 1960s fashion affect society? ›

Art and youth movements made themselves known in the fashion world. Black models and African-inflected clothing inspired and reflected the pride of the civil-rights movement. Feminism was embodied first in miniskirts, which defied the model femininity of the 1950s, and then with clothing designed for women in careers.

Why did society start wearing clothes? ›

“It means modern humans probably started wearing clothes on a regular basis to keep warm when they were first exposed to Ice Age conditions.”

Why did women's fashion change so much? ›

Why do fashions change? The answer is probably as simple as the fact that people change. Over time, the new replaces the old. People are influenced by popular culture, including athletes, musicians, movie stars, social media, and royalty.

Why is fashion a feminist issue? ›

Many garment workers sew and make clothes in what is considered 'modern day slavery conditions'. As the vast majority of garment workers in the fashion industry are women of colour, this is an intersectional feminist issue. The women working in this industry are denied fair payment, safety and respect.

How did women's fashion change in the 1970s? ›

Popular styles included bell bottom pants, frayed jeans, midi skirts, maxi dresses, tie-dye, peasant blouses, and ponchos. Some accessories that will help pull together your early '70s Hippie outfits are chokers, headbands, scarves, and jewelry made of wood, stones, feathers, and beads.

Top Articles
Latest Posts
Article information

Author: Edmund Hettinger DC

Last Updated:

Views: 5415

Rating: 4.8 / 5 (78 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Edmund Hettinger DC

Birthday: 1994-08-17

Address: 2033 Gerhold Pine, Port Jocelyn, VA 12101-5654

Phone: +8524399971620

Job: Central Manufacturing Supervisor

Hobby: Jogging, Metalworking, Tai chi, Shopping, Puzzles, Rock climbing, Crocheting

Introduction: My name is Edmund Hettinger DC, I am a adventurous, colorful, gifted, determined, precious, open, colorful person who loves writing and wants to share my knowledge and understanding with you.