Dilworth told Who What Wear that the median drop-off age is 25, although Zara doesn't have as drastic an age cliff as other fast-fashion brands do.
He said: "Zara skews young, but the looks include more conservative and classic styles that stretch up into that older range more than the youth brands."
Zara, which was founded in Spain in 1975 and has more than 2,000 stores worldwide, is wildly popular with UK shoppers.
It has been praised for its fashion-forward trends, which are typicallygood-quality and affordable.
The blue-and-white striped shirtis available for just £19.99, and has become an instant hit.
It follows on from the hugely popularpatterned blue coat of last autumn which caused a frenzy last year as shoppers tried to snap one up for themselves.
Aside from the luxury of on-trend pieces at an affordable price and the accessibility and ease of shopping at Zara, perhaps the best attribute is that there is something for everyone at any age.
Zara is a Contemporary, fast-fashion retailer. It's demographics Consists of children and both men and women between the ages of 18 and 40 with a mid-range income.
According to a survey conducted by consumer analysis agency Insight Rooms, the median age at which women typically put the kibosh on the fast-fashion mecca is 25, according to Who What Wear, while the key demographic for Zara falls between the ages of 23 and 27.
Put simply, brands like Zara are responsible for perpetuating a culture that encourages people to consume as much clothing as possible, allowing them to continue producing tonnes of clothing every day which likely will end up in a landfill with an extremely short lifecycle.
Data reveals the age when shoppers abandon the high street favourite. NEW data has revealed that women are most likely to shop in Zara between the ages of 23 and 27. But, surprisingly, by the time a woman reaches the age of 33, they are no longer interested in shopping in the popular high street chain.
Garments can be donated via at-home collection and will be sent to the Red Cross, which reuses or recycles them, building on a tie-up that's already in place with donation containers in Zara stores.
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