In January 2024, it was estimated that a Big Mac burger in Argentina would cost an average of 3.83 U.S. dollars. Overall, Argentina ranked second with one of the lowest prices for a Big Mac in selected Latin American countries.
The Big Mac Index in Argentina
The Big Mac Index is an indicator that measures an economy's purchasing power. As it is mainly a standardized product, elaborated similarly across many markets, the evolution of its cost can provide insights into variations of real consumption prices in a given country. For instance, the price for a Big Mac in Argentina decreased by almost half from 2018 to 2019. This reflects Argentina's peso devaluation in comparison to the U.S. dollar and other foreign currencies in that period, caused by high inflation rates in the country, among other macroeconomic reasons.
McDonald's in Latin America
Arcos Dorados Holdings Inc. is McDonald's franchisee in Latin America. The company's name was inspired by McDonald's famous logo, as 'Arcos Dorados' means 'Golden Arches' in Spanish. It manages the brand's operations in Mexico, Central America, the Caribbean and South America. Arcos Dorados’ revenue averages three billion U.S. dollars per year, making it McDonald's largest franchisee in the world. The company is also publicly listed in the New York Stock Exchange. Based on its market capitalization value, Arcos Dorados' net worth was estimated at around 1.64 billion U.S. dollars in 2023.
