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Published July 23, 2021, 2:47 p.m. ET
An Australian teenager is cashing in her chips after finding a puffy Dorito and putting it up for sale online.
Doritos is rewarding Rylee Stuart, a 13-year-old from Queensland, with $20,000 for her entrepreneurship after she happened upon a unique air-filled Dorito among its flat counterparts in a bag of chips she was eating, and putting the big guy up for sale.
The Gold Coast teenager’s one-of-a-kind chip fetched bids of thousands of dollars, with eBay users pledging more than 100,000 Australian dollars after being on the auction block for just a few days. The find went viral onTikTok,where a clip of the chip quickly gathered over 2 million views.
While the listing — which stated only “puffy dorito one of a kind” — has been taken down, the brand is rewarding Stuart’s initiative with a fund worth $20,000.
“It’s been a whirlwind couple of days for Rylee and her family and we’ve loved following her story,” Doritos Australia chief marketing officer Vandita Pandey said in a press release. “We’ve been so impressed with Rylee’s boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos.”
“I was about to eat it, and I thought I better save it for later,” Stuart told 9News earlier this week. “I saw $10,000 [from a bidder] and I like screamed … Dad is saying that since he bought the packet, it’s his chip, but I ate the packet and found it, so I believe it is mine.”
@m0mmymilkerza They should start making these #swag
♬ original sound – Tubbo 👏🏻
Many others before Stuart have tried to make a buck off of unique-looking foods. Earlier this year, an Idaho teen sold a jar with a Dorito in it as a “conversation piece” for $20. In June, a Chicken McNugget went for a mind-boggling $100,000 on eBay due to its resemblance to a character from the mystery video game “Among Us.”
This also isn’t the first time that a Dorito chip has deviated from its snack-size triangle. Parent company Frito-Lay, a subsidiary of PepsiCo, launched special foot-long Doritos, the biggest in the world, available for a limited time in 2018.
