Masoom Gupte | Mumbai Last Updated at January 25, 2013 04:04 IST
For any average been-out-on-the-town-at-least-once person, the word ‘stag’ will hardly be unfamiliar. In club parlance, single men, not implying their relationship status but rather alluding to the company of the women folk, are referred to as ‘stags’. Conscious decision to draw on this pop culture phenomenon or not, a stag as a first-time brand logo for a predominantly men’s clothing brand, is sure to find a connect.
Say hello then to the stag that now represents the brand that fashions itself the Friday dressing expert, Allen Solly.
After being around in India for almost two decades, the brand has taken on a logo. Originally from Nottingham, UK, the brand was taken over by Madura Garments in the early nineties, which was in turn taken over by the Aditya Birla Group around a decade back. The logo is in honour of the brand’s heritage and its roots.
Previously, there was a coat of arms, comprising of multiple elements such as Allen Solly monogram, the ram and the stag. While the ram was representative of the English wool industry, the stag was the symbol of the city of Nottingham. “It is a complex symbol, amalgamating different elements. Though each element individually has meaning, it may be difficult for the consumer to decipher it. So to simplify the visual association, we chose one element to be conveyed to the consumer,” says Sooraj Bhat, brand head, Allen Solly.
The overhaul in the brand identity is not restricted to the logo though. The brand will continue to re-emphasise its positioning as a Friday dressing player, but this effort will be accompanied by a new retail identity. The reason to turn a new leaf range stems from the need to stay relevant in an India where one is up against top global competition.
The exclusive Allen Solly outlets are being redone with the concept being reminiscent of British architecture, again reiterating the brand’s heritage: white brick walls, stag heads mounted on the walls, casual cash counters etc are expected to bring alive the retail experience.
The first ‘new’ Allen Solly store opened in Bangalore early June this year. The brand currently has a footprint of 140 stores with plans to open another 30 over the next four months. Bhat says, by April 2013, at least 40 stores will be redone in the new format. Each store will attract an average spend of Rs 30-40 lakh.
Friday dressing will now mean ‘work appropriate’ casuals. That paints a vast landscape of competitors, meaning any players outside the formals space. The problem is, the clothing trends and fashions are changing rapidly. For instance, the current generation focuses more on looks than comfort. This calls for re-inventing oneself not just in terms of designs but even fundamental aspects like cut and fit.
Broadbasing its reach, the brand now has casual wear lines for women as well some extent of formal wear options, besides clothes that fit the ‘Friday dressing’ billing.
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FAQs
A brand tagline “My World, My Way” was formed to show the brand's new trend. In 2002, Allen Solly became the first Indian brand to introduce work fashion for women.
What is the history of Allen Solly brand? ›
The brand Allen Solly was founded in 1744 by William Hollin and Co. Ltd. It was bought by Madura Fashion in the 90s, which was ultimately acquired by Aditya Birla Fashion & Lifestyle Group — one of the fastest growing branded apparel companies and a premium lifestyle player in the retail sector — in 2001.
Why Allen Solly is famous? ›
About Allen Solly
Allen Solly is a brand that transformed the dressing lifestyles of Indian officials. Allen Solly was the modernizer in bringing the semi-formal revolt to the Indian market. It netted the imagination of youth and professionals equal giving them a chance to mark a fashion statement at work.
Which brand has a stag as the logo? ›
Firearms and fishing gear brand Browning, as well as agricultural machinery manufacturer John Deere, use a deer in their logo.
Which animal is in Allen Solly logo? ›
Earlier, a ram and a stag, symbolic of the British wool industry and the city of Nottingham, where Allen Solly sprung from, featured in its logo, but now, the New York-based Graj + Gustavsen, brand strategy consultants, have designed a logo that is a stylised stag.
Is Allen Solly a high-end brand? ›
The company's brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women.
Which country is Allen Solly from? ›
About Allen Solly:
A quintessential British Brand, Allen Solly was launched in India by Madura Fashion & Lifestyle A Division of Aditya Birla Fashion & Retail Limited. Allen Solly is among the topmost brands in India, and it scored the highest amidst all brands in its segment by the Economic Times Brand Equity survey.
Who is Allen Solly owned by? ›
Brand Allen solly was a part of William Hollins & Co. Ltd ,was born in 1774. More than 200 years later, in last decade of 20th century, Allen Solly was taken over by Madura garments (now Madura Fashion & Lifestyle) young fledging division of Madura coats, a market leader in threads and garments and trims.
How good is Allen Solly? ›
Allen Solly is rated 4.3 out of 5, based on 114 reviews by employees on AmbitionBox. Allen Solly is known for Skill development which is rated at the top and given a rating of 4.3. However, Career growth is rated the lowest at 3.8 and can be improved.
Is Allen Solly a designer brand? ›
Allen Solly, an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India's largest and fastest-growing branded apparel companies and a premium lifestyle player in the retail sector. Allen Solly is a brand inspiring the birth of an entirely new consumer class.
allensolly.com's top 5 competitors in December 2022 are: vanheusenindia.com, louisphilippe.com, peterengland.com, blackberrys.com, and more.
Is Allen Solly a Chinese brand? ›
If that's what you think, Face-palm! Another globally popular premier Indian brand, Allen Solly is a product of Madura Fashion and Lifestyle, a division of Aditya Birla. They have redefined workwear for men and women. Along with it they also manufacture accessories, bags, chinos, and kids wear.
What is the famous tagline? ›
63 of the catchiest company slogans ever
| Company slogan | Brand or product name |
|---|
| “There are some things money can't buy. For everything else, there's MasterCard.” | MasterCard |
| “Think Different” | Apple |
| “Betcha can't eat just one” | Lay's |
| “America Runs on Dunkin'” | Dunkin' Donuts |
59 more rowsFeb 9, 2021
A branding slogan is a small set of words or a short phrase that a business uses to make its company and products stick in consumers memories. An effective branding slogan not only sticks in a customers mind, but also invokes a mood and creates a bond with the consumer.
What is the motto of a brand? ›
In the context of branding, a tagline is a memorable motto or phrase that's designed to serve as a permanent expression of your company's greater purpose and mission.
