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Published by Jan 6, 2023
In the first half of 2021, Chinese online fast fashion retailer Shein invested 34 million U.S. dollars in digital advertising in the United States. Swedish H&M spent 25 million on online ads in the same period. The only beauty brand in the data set, Ulta Beauty, which is a U.S. chain of beauty stores, had a digital ad expenditure of 32 million. The company's total ad expenses stood at 281.6 million in the fiscal year 2020.
Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars)
| Characteristic | Spending in millions U.S. dollars |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Release date
August 2021
More information
Region
United States
Survey time period
H1 2021
Citation formats
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