Market Insights Consumer
- United States
- The United States is expected to generate a revenue of US$100.30bn in the Beauty & Personal Care market in 2024.
- This market is projected to grow annually by 2.40% (CAGR 2024-2028).
- The largest segment in this market is Personal Care, with a market volume of US$45.52bn in 2024.
- When compared globally, in the United States leads in revenue generation, with US$100.30bn expected in 2024.
- In terms of per person revenues, this amounts to US$293.30 in 2024.
- By 2024, online sales are estimated to contribute 27.9% of the total revenue in the Beauty & Personal Care market.
- The United States is experiencing a surge in demand for clean and sustainable beauty products.
Key regions: United States, Worldwide, India, Indonesia, Canada
Definition:
The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.
Structure:
The market consists of 5 different segments:
- The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
- The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
- The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
- The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
- The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.
in-scope
- Decorative cosmetics
- Skin care
- Personal care
- Hair care and styling products
- Perfume and eaux de toilette
out-of-scope
- Professional products & services
- Electronic personal care products (hair dryers, shavers)
- Cosmetics
- Face Cosmetics
- Lip Cosmetics
- Eye Cosmetics
- Nails
- Natural Cosmetics
- Skin Care
- Face Skin Care
- Body
- Sun Protection
- Natural Skin Care
- Personal Care
- Hair Care
- Oral Care
- Deodorants
- Shaving
- Natural Personal Care
- Fragrances
- Beauty Tech
Related markets:
Alcoholic Drinks
Non-Alcoholic Drinks
Hot Drinks
Food
Tobacco Products
Apparel
Footwear
Eyewear
Accessories
Consumer Electronics
Household Appliances
Furniture
OTC Pharmaceuticals
Luxury Goods
Smart Home
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Market
Region
Region comparison
Currency
Analyst Opinion
The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.
Methodology
Data coverage:
The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.
Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.
Overview
- Revenue
- Analyst Opinion
- Sales Channels
- Global Comparison
- Methodology
- Purchase Criteria
- Key Market Indicators
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