Best before date, use by date, sell by date: What does it all mean? (2024)

Of the 6.5 million tonnes of edible food we waste in UK homes each year, almost half goes in the bin simply because we don't use it in time.

How can we know that food hasn't simply gone off? Because one-third of Brits rely only on best before labels when deciding whether their food has gone bad – and that's not what that label was made for.

The three main types of date labels are best before, use by and sell by. We’ll be the first to say all food is best before it’s gone. But when we understand what our food’s date labels mean, we can cook smarter with what’s in our fridge and pantry. We're less likely to throw out food for no good reason, which ultimately cuts down on food waste in UK households.

Best before date meaning:

So, what does the best before date mean? A best before date indicates the quality of a food product. It lets you know you can eat the food after this date, it just may not taste, look or feel as good. The best before date meaning has nothing to do with whether the food is safe to eat.

Of course, food with a best before date will still eventually degrade and become a safety concern. But it’s usually obvious when best before-dated foods are unsafe to eat, as they'll smell bad, change colour or grow mould.

Best before dates are applied to frozen food, fresh products (like milk and eggs) and long-life products (like biscuits and canned foods). They're often found on products that don't need to be refrigerated or frozen.

What’s the history of best before dates?

M&S introduced sell by dates in the 1970s to help retailers with stock levels. Once the public grew more concerned with food safety in the 1980s, this sell by date became a marker of reassurance.

By the 1990s, consumers clearly weren't clued up on how long their products would actually last. As a result, sell by dates on food were creating heaps of food waste. Use by and best before dates are the outcome of work by campaigners who asked for something more accurate than a sell by date.

Food law dictates food products must both meet food safety requirements and fulfil reasonable expectations of quality. However, neither best before nor use by dates are decided by special laws. They're determined by food manufacturers and retailers, who use a different logic for each product while it's still in the factory.

Although this system works great for use by dates, best before dates don't always even clue us in on food quality. For example, onions can stay in the same condition for months, well past their best before date.And most fresh, uncut fruits and vegetables aren’t required to carry any date label at all. Shops are also technically allowed to sell food past its best before date.

The government even considered scrapping best before dates in 2017, as they mislead Joe Public into throwing away food that’s still perfectly safe. Take the example of eggs. 29% of Britsthrow them away solely because they're past their best before date. However, the egg in water test is a far more reliable way to decide whether to cook them up –even Delia agrees.

How long can you keep foods past their best before date?

How long you can eat food past its best before date entirely depends on the product and how it has been stored. But keeping food items in a cool, dark place will very often lengthen their shelf life.

Let’s look at some examples of foods and how long they’ll last in optimal storage.

Lentils (dry)

Dried lentils will last at least two or three years when stored correctly. Store the lentils in their original packaging, in a dry, cool and dark pantry or cupboard. Once opened, seal the packet tightly or tip the remaining lentils into a sealed container.

Apples

Apples can last for six weeks or longer when stored in the fridge. In the pantry, you’ll still get around three weeks from them. On the kitchen counter, they’ll only last about a week. You can cut up apples and pop them in the freezer to keep them fresh for 8 months.

Potatoes

Potatoes will stay fresh for at least a few weeks. But the cooler temperature of a pantry or cellar will help them last for up to a few months. Once cooked, you should eat potatoes within four days refrigerated, or up to one year when frozen.

What does the use by date mean?

The use by date on a food product tells us directly whether it’s safe to eat, while best before dates relate only to quality.

Use by dates are usually displayed on foods like fish, meat, dairy and pre-prepared salads.

UK manufacturers apply use by labels less frequently than they used to. In 2015, only 4% of chilled orange juice bottles had a use by date, compared to a massive 94% in 2009. And in 2015, just 3% of pre-packed cheeses had a use by date – whereas 25% did back in 2009.

Does the use by date include that day?

You can eat food on the use by date, but you should always bin it the morning after.

Is the use by date important?

If you eat, cook or freeze food after the use by date on the packaging, you risk getting food poisoning.

It's especially important to pay attention to use by dates because even when these foods seem fine, they could harbour salmonella, E. coli or worse.You can’t see, smell or taste the harmful bacteria that cause food poisoning.

It’s no surprise, then, that shops aren’t legally allowed to sell food after its use by date.

Following the packaging instructions is essential when storing products with a use by date. And freezing or refrigerating a product incorrectly can cause it to go off even earlier than the date on the label. If something doesn't smell right, don't use it, even if the use by label still has a few days left on it.

What is a sell by date?

You might have noticed other date labels, alongside the best before or use by date, on food packaging. Sell by dates are only for use by the retailer, to help them better control stock while the product is on the shelf, same with display until dates.

Food waste charity WRAP would rather see these other labels removed, as they've found they can confuse consumers with the use by date meaning and contribute to food waste.

Another example is the 'open life' label, which tells you, ‘Once opened, consume within X days’. This can look like a pretty serious warning, but it's still only designed to refer to the quality of the food. And many of us find we're happy to carry on dipping into a pot of hummus after the 'open life' label’s date has passed.

How can I tell what's okay to eat?

Unless the product has a use by date (which should always be kept to), use your intuition to check your foods. If it looks, feels and smells okay, it's probably fine to cook with.

If you’re worried any of your food is off, take a look at this Oddbox guide to find out whether it’s still good to eat.

Learning how to interpret food labels is only one part of the battle against food waste in the home. If you'd like to learn how to make your food last longer in the first place, check outour blog postfor some handy tips.

Best before date, use by date, sell by date: What does it all mean? (2024)

FAQs

Best before date, use by date, sell by date: What does it all mean? ›

Sell-By Date: Refers to the last day a retailer can display a product for sale; typically a food is safe to eat for 10 days after the Sell-by Date if refrigerated properly. Use-By Date: Refers to the last day a product will maintain its optimum freshness, flavor, and texture.

What is sell by date and best-before date? ›

A "Best if Used By/Before" date indicates when a product will be of best flavor or quality. It is not a purchase or safety date. A "Sell-By" date tells the store how long to display the product for sale for inventory management. It is not a safety date.

How long can you eat something after the best by date? ›

"As long as the food is stored properly, it should be OK for weeks after the best-by date, but it's always a good idea to look at the food product for signs of mold and smell it to ensure it has not gone rancid," says Ilyse Schapiro MS, RD, CDN.

Does best before mean you can't eat it? ›

The best before date, sometimes shown as BBE (best before end), is about quality and not safety. After the best before date listed on a product, the food will be safe to eat but may not be at its best. Best before dates appear on a wide range of foods including: frozen foods (such as peas, chips and ice cream)

What is the difference between best by and use by? ›

'Best-before' dates give you an idea of how long foods will last before they lose quality. Most products will last beyond their 'best-before' date if they are stored properly. Foods marked with a 'use-by' date must be consumed before or on that date.

How long after a best-before date can you sell something? ›

The best-before date is a measure of quality rather than safety, so there are no laws that prevent a shop from selling food that has gone past this date.

How long after the sell by date can you use a product? ›

Sell-By Date: Refers to the last day a retailer can display a product for sale; typically a food is safe to eat for 10 days after the Sell-by Date if refrigerated properly. Use-By Date: Refers to the last day a product will maintain its optimum freshness, flavor, and texture.

Can you eat 20 year old canned food? ›

Most shelf-stable foods are safe indefinitely. In fact, canned goods will last for years, as long as the can itself is in good condition (no rust, dents, or swelling). Packaged foods (cereal, pasta, cookies) will be safe past the 'best by' date, although they may eventually become stale or develop an off flavor.

What is an example of a best before date? ›

Any pre-packaged food product having a durable life of 90 days or less must have a durable life date on the label, expressed as the “best before” date, and instructions for proper storage. Look on the label for the statement “best before” coupled with the month and date, for example, best before OC 15.

Are eggs still good 2 weeks after the sell-by date? ›

After the eggs reach home, they may be refrigerated 3 to 5 weeks from the date they are placed in the refrigerator. The Sell-By date will usually expire during that length of time, but the eggs are perfectly safe to use.

How far past best before is safe? ›

How long after the best before date can I eat…
  • Canned goods: Last up to one year past the best before date.
  • Dairy (and eggs): Lasts up to two weeks past the best before date.
  • Poultry pieces: Last up to six months in the freezer.
  • Meats (incl. ...
  • Dry cereals: Last up to one year past the best before date.
  • Packaged snacks (incl.
Feb 19, 2022

Can you eat 2 year old frozen cheese? ›

Freezing cheese stops bacterial growth completely. Frozen cheeses should be used within six months of freezing and then used within two to three days of thawing.

How long after a best before date can you eat something bread? ›

Can you eat bread after the 'best before' date? Bread can sometimes be consumed even a week past its 'best before end' date. As long as you store it in a dry, cool place and it hasn't developed mould, rest assured you can still make your favourite sandwiches without rushing to the shop for a new loaf.

Is it OK to eat something after the best by date? ›

According to Hutchings, "The 'best by' date gives the consumer a deadline for when the product will have the best flavor or quality." Products past their "best by" dates should still be safe to eat (as long there aren't any signs of spoilage), but they might taste a little less than fresh, since they're the ...

Does peanut butter go bad? ›

Opened peanut butter will generally go bad after about nine months in the fridge. While it should stay good longer in the fridge as opposed to stored in the pantry, it will go bad eventually. Once you refrigerate peanut butter, don't forget about it indefinitely.

What does best by used date mean? ›

(In Months) The "Best If Used By" date is intended to tell you how long the product will retain best flavor or quality. The term is not a safety date. "Best If Used By" dates are intended as useful guidelines. Some foods may deteriorate more quickly and other foods may last longer than the times suggested.

Is sell by date the same as best before? ›

Foods should not be eaten after the use-by date and can't legally be sold after this date because they may pose a health or safety risk. Most foods have a best-before date. You can still eat foods for a while after the best-before date as they should be safe but they may have lost some quality.

Can stores sell after best before date? ›

ARE STORES ALLOWED TO SELL OR DONATE FOOD PAST THE DATE LABEL? Yes, with the exception of infant formula and baby food (see below). The quality (taste and appearance) of products may deteriorate after the date passes but the products should still be wholesome.

Are sell by and use by date different? ›

Sell by dates are only for use by the retailer, to help them better control stock while the product is on the shelf, same with display until dates. Food waste charity WRAP would rather see these other labels removed, as they've found they can confuse consumers with the use by date meaning and contribute to food waste.

Does everything have a sell by date? ›

Not everything is consumable so not everything has an expiration date. Many things that are consumable do not get labels that list the expiration date either, such as unpasteurized raw milk, which is currently distributed in some circles for consumption.

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