Big Bazaar is one of the leading brands in the lifestyle and retail sector. Big Bazaar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Bazaar:
Quick Glance:
- Strengths
- Weaknesses
- Opportunities
- Threats
Big Bazaar Strengths
- Affordability for middle class is provided byBig Bazaar in India
- Big Bazaar offers quality,choice and convenience
- Wide range of products and service offerings
- Strong presence in local market
- Attractive promotional offers given byBig Bazaar to attract customer through discounts, sales, exhange offers etc
- Large no. SKU provided to consumers
- Good branding and advertising by also roping in celebrity brand ambassadors also boostedBig Bazaar's presence
Above are the strengths in the SWOT Analysis of Big Bazaar. The strengths of Big Bazaar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Bazaar Weaknesses
- Big Bazaar is not known globally and restricted to the Indian market only
- No different game plan according to divergent people, their lifestyles, their tastes and budgets in India
These were the weaknesses in the Big Bazaar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Big Bazaar
Big Bazaar Opportunities
- Big Bazaar can plan to expand globally by tie-ups
- Entering into high premium segment
- Opportunity to expand into financial services catering to huge segment
- Increased rural penetration can also benefitBig Bazaar
Above we covered the opportunities in Big Bazaar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Bazaar Threats
- Competitors with a global presence
- Online markets can severaly affect the market share ofBig Bazaar
- Low priced brand perceived to be of low quality in Indian consumer minds
The threats in the SWOT Analysis of Big Bazaar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Big Bazaar SWOT analysis.
Continue reading more about the brand/company.
About Big Bazaar
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Big Bazaar Overview |
|---|
| Parent Company | Future Group |
|---|
| Category | Retail |
|---|
| Sector | Lifestyle and Retail |
|---|
| Tagline/ Slogan | Is se sasta aur accha kahi nahi! |
|---|
| USP | Big Bazaar povides affordable lifestyle to Indian consumers |
|---|
| Big Bazaar STP |
|---|
| Segmentation | Price sensitive group |
|---|
| Target Market | Upper middle class and lower middle class |
|---|
| Positioning | Big Bazaar is every family's favourite retail store |
|---|
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Big Bazaar. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
Share this Page on:
FAQs
The main advantages of Big Bazaar are the innovative sales and promotions, huge variety of products in every store locations, large number of stores around India, and cheap price.
What are 5 examples of strength in SWOT analysis? ›
Example SWOT analysis
- Strengths - Excellent sales staff with strong knowledge of existing products - Good relationship with customers - Good internal communications - High traffic location - Successful marketing strategies - Reputation for innovation.
- Weaknesses - Currently struggling to meet deadlines - too much work? -
SWOT Analysis helps you to identify your organization's Strengths, Weaknesses, Opportunities, and Threats. It guides you to build on what you do well, address what you're lacking, seize new openings, and minimize risks. Apply a SWOT Analysis to assess your organization's position before you decide on any new strategy.
What are the 5 elements of SWOT analysis? ›
A SWOT analysis focuses on Strengths, Weaknesses, Opportunities, and Threats. Remember that the purpose of performing a SWOT is to reveal positive forces that work together and potential problems that need to be recognized and possibly addressed.
What are the 3 greatest strengths of company? ›
Common business strengths
- Unique product or knowledge.
- Excellent efficiency and productivity.
- Customer service that creates raving fan customers.
- Speed to market.
- High adaptability.
- Diversification of products or services.
- Strong, decisive leadership.
Marketing Strategy of Big Bazaar analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Big Bazaar marketing mix, help the brand succeed in the market.
What are the points of the SWOT analysis? ›
The four points of a proper SWOT analysis are Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses focus internally on the business being evaluated, while Opportunities and Threats look at competition and things going on externally.
What are strengths & weakness in SWOT analysis? ›
A strength is a resource or capacity the organisation can use effectively to achieve its objectives. A weakness is a limitation, fault, or defect in the organisation that will keep it from achieving its objectives. An opportunity is any favourable situation in the organisation's environment.
What are 5 strengths and 5 weaknesses? ›
List of common strengths and weaknesses
| Strength | Weakness |
|---|
| Creative Versatile Disciplined Proactive Honest Dedicated Fast Learner Self-aware | Self-critical Insecure Extremely Introverted Extremely Extroverted Too detail-oriented Too sensitive Impatience Difficulty delegating tasks |
Nov 24, 2022
These could include market trends, technological advancements, changes in government policy favoring the business, shifts in consumer behavior that lead to increased demand, and market growth. For example, a software company may identify an opportunity in the increasing demand for remote work tools due to the pandemic.
Threats
- Rising material costs.
- Increasing competition.
- Tight labor supply.
- Failure to get approvals.
- Legal/regulatory issues.
- Supply chain breakdowns.
- Weather/natural disasters.
The four steps of SWOT analysis comprise the acronym SWOT: strengths, weaknesses, opportunities, and threats. These four aspects can be broken into two analytical steps. First, a company assesses its internal capabilities and determines its strengths and weaknesses.
What are the 3 C's in SWOT analysis? ›
Early in your business education, you'll move beyond the trite “SWOT” analysis (Strengths, Weaknesses, Opportunities and Threats) to some version of the “Three C's” model. In the original form, it's pretty simple: You look at a company and its situation in terms of Customers, Costs and Competition.
What are the 4 P's in SWOT analysis? ›
The SWOT Analysis Tool uses the results of a SWOT analysis in a 4Ps marketing mix model, where the 4Ps are Product, Price, Place, and Promotion.
What are the strengths of a market? ›
A market economy promotes free competition among market participants. Notable benefits of a market economy are increased efficiency, production, and innovation.
What are the strengths of a retail store? ›
What are some examples of strengths in the retail sector? Strengths in the retail sector can include a strong brand presence, efficient supply chain management, and excellent customer service.
How does Big Bazaar attract customers? ›
Big Bazaar needs to retain its customers either by providing them more promotions or offers or discounts or by promoting their brand at a large scale and attracting the elite class of population so that they don't fly to other brands when they come in.
What are brands strengths? ›
Strengths: Start by identifying the unique qualities and advantages that set your brand apart from others. These could include factors such as a strong reputation, a loyal customer base, innovative products or services, or a well-established distribution network.
