BLACKPINK have left behind many big names in the global entertainment scene when it comes to securing brand deals. Lisa, Jisoo, Jennie, and Rosé have established successful solo careers beyond music, emerging as luxury fashion favourites. The girls are minting millions with their brand collaborations, from Chanel and Cartier to Tiffany & Co. and Dior.
The stylish K-pop stars have brought in a breath of fresh air to luxury houses looking for a reboot. They hold massive influence among affluent millennials and GenZ across the globe, which translates into an increase in sales stats, too. Let’s look at all the deals and collaborations of the BLACKPINK girls.
BLACKPINK’s brand collaborations
The K-pop supergroup have worked with several renowned brands like Adidas, Puma, Pepsi, Samsung, PUBG Mobile and Shopee.
The quartet also appeared in many campaigns for Adidas, exuding confidence in the brand’s uber-cool athleisure wear. BLACKPINK x Adidas dates back to 2020 when the band appeared in the sneaker giant’s ‘Change Is a Team Sport’ campaign alongside Yara Shahidi, Ninja, and Pharrell Williams. Here’s hoping we get another collection soon!
The band became the face of Puma’s Suede Bow sneakers. In addition, the 2018 collaboration also marked their first appearance in a Japanese TV commercial. Furthermore, a special edition Samsung Galaxy A80 was also launched to honour the BLACKPINK members. Released in 2019, the black and pink gadgets were available in limited numbers across Vietnam, Thailand, Malaysia, and Singapore.
The list of BLACKPINK’sbrand collaborationsis incomplete without the mention of their lip-smacking collection with Oreo. The band members released two versions of the cult-loved biscuit, which landed in seven Asian markets, including Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
Their diverse portfolio includes automobile company Kia Motors, haircare brand Mise-En-Scéne, Sprite Korea and Zepeto. In addition, their album releases, concerts and more have made their combined net worth US$62 million in 2022, according to a report inSouth China Morning Post.
BLACKPINK members’ solo brand deals
All four members have clinched fancy deals with top-tier luxury frontrunners in recent times. Let’s take a look:
Jisoo: Dior Beauty, Cartier
Jisoo started off her solo endorsem*nt journey in 2018 as a model for the South Korean cosmetic brand, Kiss Me. Then, the artist bagged her first international deal with the French luxury fashion house Dior in 2019 as their local brand ambassador. She was later named one of the global ambassadors of Dior in 2021. Jisoo’s fashion week outings with Dior are a treat to watch as the singer looks straight out of a fairytale in the brand’s silhouette.
The K-pop idol was further named Cartier’s brand ambassador in 2022, joining the Panthère community alongside artists like Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and more. She’s a regular at Cartier’s events and looks stunning in the brand’s jewellery pieces worth several million dollars.
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Shop Cartier jewellery here
Jennie: Chanel, Calvin Klein
Jennie aka the ‘Human Chanel’ is at the top of her game when it comes to brand collaborations. She has been associated with a slew of brands including South Korean luxury beauty brand, Hera, telephone company KT Corporation, soju brand Chum-Churum as well as Lotte Confectionery.
Her first major luxury deal came in 2018 with Chanel Korea appointing her as their brand ambassador. She started representing the brand globally soon after. You’ll often spot the K-pop star sitting in the front-row at the brand’s runway shows throughout the year. She was also the face of Chanel’s Coco Neige 2021-22 campaign in addition to representing the Coco Crush jewellery line.
Jennie is the new face of the Chanel 22 bag. To embody the mini version of Chanel’s latest bag, the K-Pop artist leads Inez & Vinoodh through the streets of Seoul. For this fourth episode, Inez & Vinoodh created an original story based on Jennie’s tastes and personality. She interprets it singularly and universally: “Inez & Vinoodh call me ‘My Girl’. It’s comforting because they see me as a young woman, not just “JENNIE” in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images accurately represent who I really am.”
Calvin Klein is another global brand that picked Jennie as the face of their Spring 2021 collection. Jennie modelled for other Calvin Klein campaigns as well. Her latest appearance was in the brand’s campaign for the Spring/Summer 2023 season.
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Calvin Klein recently collaborated with BLACKPINK’s Jennie to create an exclusive limited-edition capsule collection featuring a wide range of clothing items, including denim, tees, fleece, and knits in both pastel colour palettes and classic black and white. The designs are all about relaxation and comfort, with matching bralettes and bottoms, bodysuits, soft rib tanks, joggers, tees, dresses, and crewneck sweatshirts.The personalised touches added to the clothing make this collection truly unique. For instance, custom branding reimagines the iconic Calvin Klein logo in Jennie’s handwriting.
Rosé:Yves Saint Laurent, Tiffany & Co.
Apart from endorsing the Korean cosmetics brand Kiss Me with fellow BLACKPINK member Jisoo, Rosé is the face of powerhouses like Yves Saint Laurent and Tiffany & Co.
She scored her first major deal as the global ambassador of Saint Laurent in 2020. Not only this, but she also became the muse of YSL Beauty the following year. She’s also actively involved with the brand’s fashion shows, looking elegant and graceful in their apparel.
Rosé’s second major achievement was her collaboration with the luxury jewellery house Tiffany & Co. in 2021. Her most recent outing with the brand was for their Lock campaign that globally launched in January 2023. The campaign marked Tiffany’s first all-gender jewellery collection and the promotional glimpses featured Rosé decked in their sparkling bangles, rings, and necklaces.
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Lisa: Bulgari, Celine, Mac, Prada
The youngest BLACKPINK member Lisa also has major deals in her kitty including partnerships with Bulgari, Celine, and Mac as well as Adidas, Penshoppe, AIS Thailand, Chivas Regal and South Korean cosmetics brand Moonshot. In a 2022 report, South China Morning Post cited Korean media claiming that Lisa charges at least US$600,000 per endorsem*nt.
Bulgari and Lisa recently launched their ‘Bulgari Bulgari x Lisa Limited Edition’ watch, which comes with a ‘BVLGARI BVLGARI’ engraving in 18K rose gold. The special dial colour reflects green, blue and purple hues depending on the angle. As Bulgari’s brand ambassador, she’s often spotted flaunting their Serpenti collection, which comes at skyrocketing prices.
She is also seen marketing Celine’s outfits and accessories on various occasions. Not to miss her first-ever makeup collection with Mac, named ‘MAC x L’, which sold like hotcakes.
Shop Bulgari Serpenti collection here
(Hero and feature image credits: blackpinkofficial/ Instagram)
As a seasoned expert in the entertainment industry with a particular focus on brand collaborations and endorsem*nts, it's evident that BLACKPINK has solidified its status as a global phenomenon, not only in the music realm but also as influential figures in the world of fashion and luxury. The K-pop supergroup, consisting of Lisa, Jisoo, Jennie, and Rosé, has seamlessly transcended the boundaries of music, carving out successful solo careers and landing lucrative brand deals with some of the biggest names in the industry.
Let's delve into the comprehensive spectrum of BLACKPINK's brand collaborations, showcasing how each member has become a prominent ambassador for renowned brands.
1. Group Collaborations:
- Adidas and Puma: BLACKPINK has collaborated with major sportswear brands Adidas and Puma, showcasing confidence in athleisure wear and leaving a lasting impact on the fashion scene.
- Samsung: The quartet's association with Samsung goes beyond mere endorsem*nts, with a special edition Samsung Galaxy A80 released in their honor, featuring black and pink designs available in limited numbers across specific regions.
- Oreo: BLACKPINK's diverse portfolio includes a lip-smacking collaboration with Oreo, where the band members released two versions of the cult-loved biscuit in seven Asian markets.
2. Individual Brand Deals: Jisoo:
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Dior Beauty and Cartier: Jisoo has become a local and global brand ambassador for Dior Beauty, showcasing her fairy-tale-like appearances in the brand's fashion week outings. Additionally, she joined Cartier's Panthère community, attending events and adorning the brand's multimillion-dollar jewelry pieces.
Jennie:
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Chanel and Calvin Klein: Known as the 'Human Chanel,' Jennie's collaboration with Chanel began in 2018 and has since expanded globally. Her association with Calvin Klein extends to being the face of their Spring 2021 collection, leading to a unique limited-edition capsule collection that reflects her personal style.
Rosé:
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Yves Saint Laurent and Tiffany & Co.: Rosé, the global ambassador of Yves Saint Laurent, has also become the muse of YSL Beauty. Her collaboration with Tiffany & Co. for their Lock campaign marked the global launch of their first all-gender jewelry collection.
Lisa:
- Bulgari, Celine, Mac, Prada: Lisa's partnerships include major brands such as Bulgari, where they launched a limited edition watch. She is also associated with Celine, Mac (with a successful 'MAC x L' makeup collection), Prada, and other brands, showcasing her diverse influence in various industries.
BLACKPINK's combined net worth, as reported by the South China Morning Post, reached a staggering US$62 million in 2022, underlining their immense financial success. This not only emphasizes their impact on the sales stats of the brands they collaborate with but also signifies their resonance with the millennial and Gen Z demographics globally. The comprehensive list of brand collaborations and solo deals underscores BLACKPINK's multifaceted influence in both the music and fashion industries.
