BLACKPINK members Jennie and Lisa and NewJeans' Minji top October's brand value rankings of girl group members (2024)

The Korea Institute of Corporate Reputation has released brand value rankings of individual girl group members for the month of October!

According to the Korea Institute of Corporate Reputation's big data analysis for October, BLACKPINK's Jennie continues to rankfirst for individual brand value, followed by her groupmate Lisa ranking second, and NewJeans' Minjiranking third.

BLACKPINK's Jennie ranks first with a brand value index of 4,128,395, dropping 18.41% from last month yet maintaining her position at the top of the chart.

Charting second is BLACKPINK's Lisa with an index of 3,320,107, also dropping10.41% from last month yet makinga massive jumpfrom her previously held #7 position.

In third place is NewJeans' Minji with 3,194,912, who dropped 25.11% from last month andfell to the #3 position.

The big data analysis showed terms that were most commonly linked with Jennie were “perfect," "lethal," and "designing.” On the other hand, the keyword analysis of the member see “Porsche,” "icon," and "Instagram" as the most commonly searched term.

Below are the top 30 individual girl group members:

1.BLACKPINK's Jennie

2. BLACKPINK's Lisa

3. NewJeans' Minji

4. BLACKPINK's Jisoo

16. NewJeans'Danielle

17. IVE's Liz

18. Girls' Generation's Yuri

19. IVE's Gaeul

20. aespa's Winter

21. aespa's Karina

22. TWICE's Mina

23. Oh My Girl's Arin

24. Girls' Generation's Seohyun

25. Red Velvet's Irene

26. TWICE's Sana

27. IVE's Rei

28. TWICE's Dahyun

29. IVE's Yujin

30. TWICE's Jihyo

The Korea Institute of Corporate Reputation's brand value rankings for individual girl group members in October offer intriguing insights into the K-pop industry's dynamics. This ranking isn't just about popularity; it's a reflection of market impact, public perception, and individual influence within the girl group landscape.

Firstly, the methodology behind such rankings involves extensive data analysis, encompassing social media trends, news coverage, consumer behavior patterns, and more. This data is then parsed using specialized algorithms to ascertain brand value indices for these artists.

Let's break down some core concepts:

1. Brand Value Index: This metric quantifies the overall influence and impact an individual has within their respective industry or niche. In this case, it's determined by various factors such as public perception, media coverage, endorsem*nts, and social media presence.

2. Change in Brand Value: The percentage changes in brand value from the previous month reveal fluctuations in an artist's popularity or perception. Factors influencing these changes could include new releases, endorsem*nts, controversies, or even personal activities that catch public attention.

3. Keyword Analysis: Understanding the keywords associated with each artist offers a glimpse into their public image. For example, terms like "perfect," "lethal," and "designing" associated with Jennie and "Porsche," "icon," and "Instagram" linked to Lisa provide insights into how the public perceives and engages with these individuals.

4. Group Dynamics: These rankings also shed light on group dynamics. For instance, the dominance of BLACKPINK members within the top rankings indicates the group's strong collective and individual impact on the industry.

5. Market Trends: The inclusion of members from various girl groups like NewJeans, Girls' Generation, Red Velvet, TWICE, Oh My Girl, IVE, and aespa illustrates the diverse landscape of the girl group scene and highlights the competitive nature of the industry.

These rankings aren't just a representation of popularity but also a reflection of an artist's branding efforts, public engagement strategies, and resonance with the audience. It's a multi-faceted analysis that delves deep into the K-pop world, showcasing the intricate dynamics and the market's response to individual girl group members' presence and influence.