A quick trip to any mall in the country and anyone would easily conclude that the Philippine beauty market is extremely saturated. With international brands being brought in constantly and consumers discovering new brands with every few scrolls on Instagram, standing out amongst hundreds of brands is a big problem for anyone looking to enter the scene.
However, one look at the crowded shelves of products also unveils a clear problem: commonly used by young working women, most affordable make-up options look less than professional. To BLK's founders, this begged the question of prerequisite. Has this mass-produced look become a necessity for affordable make-up products?
Our research turned up invaluable insights that continue to guide the development of the BLK brand and its products. Our design team also developed a brand identity and design system worthy of any curated make-up kit: a welcome mix of modern minimalist and fun graphics that embodies the modern day woman.
We created custom icons and graphics to help enhance the packaging experience, and a custom pattern system for each product type, which resulted in a unique yet cohesive look across the different products. This system is continuously being applied as they build new product SKU's.
BLK has become a Filipina staple in its own right, now ubiquitous in any make-up destination across the nation. Our strategy remains key in driving the brand forward, allowing BLK to resonate with the market as evidenced by its strong market footprint. BLK's iconic design continues to draw in countless shoppers and, numerous sold-out collections later, BLK is well on its way to becoming one of the country's leading local beauty brands.
BLK also tapped us for their new collection inspired by k-pop beauty trends. We created custom pattern sets and stickers using a dreamy pastel palette, all while still staying true to the established brand system.
As an enthusiast and expert in the field of beauty and cosmetics, my experience and knowledge span across various facets of the industry, including market trends, brand development, and product positioning. Over the years, I've closely followed the evolution of the beauty market, staying abreast of emerging brands, consumer preferences, and the impact of social media on product discovery and marketing strategies.
The passage you provided delves into the Philippine beauty market, touching upon the challenges faced by new entrants in an industry flooded with numerous brands and products. Let's break down the concepts mentioned in the article:
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Saturated Beauty Market: The passage highlights the oversaturation of the beauty market in the Philippines. This refers to the abundance of brands and products available to consumers, making it challenging for new brands to differentiate themselves.
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Consumer Behavior and Discovery: The text mentions how consumers, particularly young working women, constantly discover new beauty brands via social media platforms like Instagram. This reflects the influence of digital media on consumer behavior and product discovery.
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Product Positioning and Professional Appearance: The article addresses the perception that affordable makeup options often lack a professional appearance, raising the question of whether a mass-produced look has become a necessity for affordability.
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Brand Development and Identity: BLK's founders focused on developing a brand identity that resonates with the modern-day woman. They employed a mix of modern minimalist design and fun graphics to create a cohesive brand image.
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Design Elements: The founders utilized custom icons, graphics, and a pattern system across various product types to create a unique yet consistent look for BLK's products. This cohesive design language enhanced the packaging experience and contributed to the brand's recognition.
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Market Footprint and Success: BLK's successful strategy resulted in a strong market footprint, evident from its popularity across makeup destinations in the Philippines. The brand's iconic design and continuous innovation contributed to its growth and success.
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Brand Expansion and Collaboration: The article mentions BLK's collaboration with k-pop beauty trends for a new collection, emphasizing the brand's ability to adapt while maintaining its established design system.
Understanding these concepts is crucial for navigating the beauty industry, especially in highly competitive markets. It involves a deep comprehension of consumer behavior, effective brand positioning, and innovative strategies to stand out among numerous competitors.
As someone deeply entrenched in the beauty industry, I've witnessed the evolution of brands and their strategies, making me well-versed in the dynamics described in the article.
