Brand Finance ranks TCS as one of the Top 3 global brands in IT Services (2024)

• Breaks into the top 3, moving up by one rank in brand value within the Big Four
• Brand Value has grown by US $6.7 billion over the past 7 years
• Brand strength rated at the industry highest rating of AA+

LONDON | MUMBAI, February 23, 2017:Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading global IT services, consulting and business solutions organization, has broken into the list of the Top 3 most valuable brands in the IT Services industry, in an assessment done by Brand Finance, the world’s leading brand valuation firm.

“Just five years ago the TCS brand had achieved a major milestone, emerging as one of theBig 4 brandsin the IT Services sector. Through sustained growth in their brand value, they have now moved up one spot and consolidated their place along with IBM and Accenture at the top of the sector’s foodchain.” said David Haigh, CEO, Brand Finance. He added “This represents an absolutely stellar performance, adding an annual average of nearly a billion dollars in brand value across the seven year tenure of their previous CEO N. Chandrasekaran.”

TCS was also rated as the Industry’s highest brand strength rating of AA+ and contributes to 69% of the value of the larger Tata Brand, which remains the #1 ranked brand originating from India. Over the past year, TCS has also been recognized for running one of themost innovative marketing programmes in Europeand featured as atop 100 brand in the United States.

“The foremost driver of our brand has always been the strong talent we have in the company along with a culture of customer centricity, innovation and consistent business performance. We will continue to invest in strategic initiatives towards all these areas, to further strengthen our brand position.” said Rajesh Gopinathan, CEO and MD, TCS.

In 2016, TCS strengthened its portfolio of brand partnerships by being appointed as theOfficial Technology Partner to the Virgin Money London Marathonand as title partner to the world’s largest cross country race, which has been renamed to the TCS Lidingöloppet run. Association with major marathons such as the TCS New York Marthon and TCS Amsterdam Marathon have significantly boosted TCS’ brand in its key markets. In a recent survey, 98.6% of its clients stated that the TCS Amsterdam marathon has significantly strengthened the company’s brand in the Netherlands.

At the World Economic Forum at Davos last month, TCS launched a major brand campaign titled#DigitalEmpowers– highlighting the role of technology as a force for good. From farmers using smartphones to protect their crops, to drones helping save endangered animals and protect forests and women being empowered through careers in technology – the campaign brings together inspiring stories from TCS and its partners to galvanize solutions on how technology can help ensure inclusive outcomes for people around the world.

Industry analyst ratings have seen TCS consolidate its brand positioning with its clients, by being rated as theIndustry leader in customer satisfactionand as a recipient of client accolades, such as being rated as theDigital Innovator of the year by GE. A growing number of analysts from firms such as IDC, Forrester, Gartner, Nelson Hall, HfS and the Everest group have placed the company in the Leader/Winner quadrant of their industry profiles on digital technologies including Cloud, Big Data, IoT, Mobility and Artificial Intelligence. It has continued to build on the base of this strong digital positioning of its brand by hosting a continuous thought leadership event series for C-Level executives, the TCS Summit, in North America, Europe, APAC, Japan and Latin America.It also releases an annualGlobal Trends Studyreport, covering the adoption and potential of a range of emerging digital technologies including Mobility, theInternet of Things, Big Data and Atificial Intelligence.

Notably, the company’s employer brand has been gaining in strength. In 2016, TCS was one of only 8 companies worldwide to be attested as aGlobal Top Employer,by being recognized as a leading employer in 24 countries across the globe. The Brand Finance assessment indicated noteworthy improvements in the company’s people and employee scores across the board.

Brand Finance IT Services League Table 2017

About Tata Consultancy Services Ltd (TCS)

Tata Consultancy Services is anIT services,consultingand business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS,infrastructure, engineeringandassurance services. This is delivered through its uniqueGlobal Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 387,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $17.58 billion for year ended March 31, 2017 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. For more information, visit us atwww.tcs.com.

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