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- New brand identity for Infinox, a global trading company
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- Branding
- Website Design
- UX
- Social Posts
- Brochures & Reports
- App Design
- Exhibition Stands
- Videos
The partnership between design agency and client is a collaborative one.
It’s built on mutual trust, shared goals, and a matched brand vision. At Form, we become an extension of your marketing team. Usually, clients come to us with just one project in mind, but often that one project leads to ongoing day to day design services. And this was the case with globally recognised FX and CFD broker, INFINOX.
INFINOX recognised that their current brand was lacking in quality, consistency and had no cohesion between any marketing material that they presented to the public. Whether online or offline, the material was providing mixed messaging to the audience.
The challenge
Our first task was the creation of a new brand identity that would resonate with professional traders. At the same time, we had to attract the volume based day-to-day traders.
We built a new brand identity for the INFINOX company. Keeping the existing logo and colour palette, we took a fresh approach as to how to visually position the company alongside updating key messaging. We defined and completed the brand for the INFINOX and backed it up by the advertising campaign ‘Trading Power’. This campaign went on to be used across various media outlets on launch of the new brand.
The process
The next task was the creation of a new website which would be key in generating leads and informing customers about the services INFINOX offers.
Due to our experience working with other Forex companies we understood what INFINOX needed for the creation of this new website. A new website layout and development would allow users to find correct, relevant information easily. We had to ensure the website looked professional and gave users confidence that INFINOX was a company they would feel safe in trading with.
Our Form team developed the website alongside the INFINOX marketing team and working closely with their development team. The launch of the website was a success, creating a strong online presence for the next step of the INFINOX journey. With a growing company comes the need for a wider marketing reach. This is where the Form team gets to work again.
Familiar with the brand and the company’s vision, our team at Form worked alongside the internal INFINOX marketing team. With the financial services company’s offices expanding from Dubai to Asia, from Europe to the US and LATAM, the turnaround for marketing material was vast. Each office came with a unique request for marketing material, and we were more than happy to assist.
The results
Working alongside the INFINOX team, Form provided a design team to assist the marketing requirements.
This included website page design, social media videos, animated banners, offline material such as brochures and guides, tutorial videos and webinar branding. Alongside a strong online presence there will always be a need to produce offline marketing material. INFINOX and their sub brands attend various exhibitions to promote their services. In what is a very competitive exhibition hall, we strive to produce unique stands to attract customers.
INFINOX has been a company with growth into other areas of the Forex market and sub-brands had been born from the parent company. These required their own sub brands that we ensured the design of the brands had a connection to the original INFINOX brand.
Form continues to work with INFINOX on a daily basis, fulfilling a wide range of marketing requests and briefs. The collaborative and trusting nature of our partnership allows us to present new ideas and possibilities to the INFINOX team. There’s nothing better than experiencing that journey with them.
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For the past three years, INFINOX has maintained a steadfast partnership with Form Agency.
Thus began with the relaunch of our brand's website. This collaboration has since expanded to encompass the evolution of the INFINOX brand and its sub-brands. We characterised Form Agency's approach to the project by a deep appreciation of our brand identity and objectives. They adeptly translated our vision into a sophisticated online platform, blending industry-specific elements with a user-centric design, skilfully utilising the existing INFINOX parent brand attributes and styling. The seamless fusion of technical expertise and design acumen ensured the creation of a visually striking online presence that surpassed our expectations, catapulting our online visibility and enhancing user engagement.The level of attention Form Agency has consistently demonstrated in understanding our brand, products, and services extends beyond the initial project. We now collaborate with them daily to fulfil our marketing requirements across our internal teams and offices worldwide. This ongoing partnership has proven to be an invaluable asset. This grants us the advantage of having a readily available team of design experts committed to our brand's ever-evolving needs. Form Agency's ability to maintain a unified and visually appealing brand presence across diverse platforms and campaigns has played a pivotal role in bolstering our brand's recognition and strengthening customer engagement. They have seamlessly integrated into our marketing team, and thus haven't just met, but consistently exceeded our design needs.”
Raj Naik - Head of Marketing
A little bit more about Infinox
At Infinox, they are committed to empowering clients' financial success through cutting-edge trading solutions and unwavering dedication.
As a leading global provider of online trading services, they offer a comprehensive range of trading instruments, including Forex, commodities, indices, and cryptocurrencies.
What sets Infinox apart is their client-centric approach. Their state-of-the-art trading platforms are designed to cater to both beginners and experienced traders, providing intuitive interfaces and advanced tools for informed decision-making. With Infinox, you'll have access to real-time market data, educational resources, and personalised support, ensuring you stay ahead in the dynamic world of trading.
Transparency and trust are at the core of their values. Their commitment to fair trading practices is underscored by strict regulatory compliance and a focus on safeguarding the investments. With a global presence, they bring together a diverse community of traders, all benefiting from their robust technology and industry expertise.
Join Infinox and experience a new dimension of trading excellence.
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