Brand Values | Golden Goose Corporate (2024)

CRAFT YOUR OWN Perfection

Golden is about the values we believe in, the experiences we share, the time we spend together, and the mutual respect we have for each other. We are a community of Dreamers who believe in the power of togetherness.

Brand Values | Golden Goose Corporate (1)

Brand Values | Golden Goose Corporate (2)

Lived-In
Our creations carry a story within them.
They are made with love and infused with that vintage feel that has become our unmistakable signature.
Craftsmanship
Everything we do is handmade and permeated by the warmth of the human touch. We preserve our heritage while passing down artisanal tradition.

Self-expression
We enable our people to express their true selves and share their dreams. For us, it's a matter of freedom and empowerment – of believing in yourself and unleashing your creativity.
Uniqueness
We believe in uniqueness – in you just being you, perfectly imperfect as you are, and being proud of it.

Brand Values | Golden Goose Corporate (3)

Brand Values | Golden Goose Corporate (4)

Authenticity
We inspire everyone to be authentic and true to themselves. Authenticity is what we are made of and one of the core values of our creations. It’s what makes us who we are.
Inclusivity
We encourage everyone to be themselves and follow their dreams. It’s about acceptance, respect, and kindness towards others. It’s about welcoming everybody and supporting each other.

Brand Values | Golden Goose Corporate (5)

A Journey of Love A Journey of Love

Brand Values | Golden Goose Corporate (6)

Heritage Heritage

BECOME A DREAMER

Brand Values | Golden Goose Corporate (2024)
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