Definition: Breakaway positioning is a marketing technique in which customers recognise the product based on its features such as design, functionality, appearance, feel, luxury, distribution channel, pricing, or features. This type of marketing technique helps the brand to create its own image, or niche, which at times leads to impulsive buying.
Description: A breakaway campaign stands out, as it is able to connect with the consumer at a different level.
The brands which follow breakaway strategy always try and maintain their niche. They create their own image in the mind of consumers which can't be associated with any other brand. This helps the brand in retaining their consumers.
Brands create their niche by introducing such features which are not available in any other product or the pricing is such that no other brand can match it, etc. Once the brand establishes itself in this type of strategy, consumers also get interested in other products from the same brand.
A classic example of breakaway brand would be the Apple iPhone. When Apple started promoting its products in a commercial it used a tag line - "If you don't have an iPhone ".
Here Apple differentiated itself from other mobile manufacturers in terms of features, the quality of its product (voice, data storage, camera, etc.) which are far better than the competition. Consistent improvement in the product from Apple, and new innovations keeps the interest alive in the minds of the consumers.
Once the brand is well placed in the mind of the consumer, its other products such as the iPad also did very well in India as well as across the globe.
Last Updated: 08/04/2016
Breakaway Positioning News
- Tandon of Quant MF stresses risk-adjusted returns, liquidity analytics, and regulatory compliance. The fund maintains a focus on quality names and emphasizes data-driven decision-making. Retail maturity and strategic investment calls continue to shape their investment approach. Tandon also says: "If you believe that we are in a decisive bull run, then also remember that in the last many months, that easy phase of the bull run is over; we are in a decisive bull run, but it is a difficult phase. "
- Positive Breakout: Vedanta and 5 other stocks cross above their 200 DMAAs long as the stock is priced above the 200-day SMA on the daily time frame, it is generally considered to be an overall uptrend.
- Proxy advisors positive on ICICI Securities delisting proposalIn its report, InGovern said the broking business is inherently volatile. By receiving shares of the relatively stable shareholding in the parent company, shareholders of ICICI Securities benefit from improved liquidity and enhanced price discovery.
- Stock Radar I 15% rally in a week! What should traders to with Linde India?“After consolidating in a 400-point range, Linde India stock has produced a positive candle in the daily chart to signify the potential to regain a pullback. The stock is up more than 15% in a week. Traders can buy for a target of 6800-7200,” Vaishali Parekh, Vice President - Technical Research at Prabhudas Lilladher Pvt. Ltd. Stock Radar I 15% rally in a week! What should traders to with Linde India?
- How one simple exercise and diet led to this Australian nurse's 45 kg weight loss?Samantha Abreu, a 25-year-old nurse from Melbourne, Australia, has become an inspiration after shedding nearly 45 kilograms in just a year through simple lifestyle changes. Struggling with her weight and unhealthy eating habits, Abreu found solace during the COVID-19 lockdowns in daily walks, gradually transitioning to incorporating gym sessions and mindful eating. Today, she stands as a testament to the transformative power of regular exercise and healthy eating, walking 10,000 steps daily and feeling comfortable and safe in her body.
- Avoiding all longs in positional trades: Meghana MalkanMeghana Malkan advises caution in the market and suggests focusing on the IT sector, particularly TCS. Support levels for smallcaps and midcaps are uncertain, while multiple divergences indicate potential upside.
- Positive Breakout: LT Foods and 4 other stocks cross above their 200 DMAAs long as the stock is priced above the 200-day SMA on the daily time frame, it is generally considered to be an overall uptrend.
- Smart policy and execution are big positives for India: Jane Fraser, CEO of CitigroupAccording to Jane Fraser, CEO of Citigroup, Indian global capability centers (GCC) established by multinational corporations are now focused not only on cost reduction but also on creating crucial innovation hubs. In an interview with ET, Fraser highlighted India's unparalleled investment appeal, citing its well-crafted policy frameworks, adherence to execution timelines, and unmatched capacity for large-scale development.
- Bitcoin's price could have a positive ripple effect on the broader crypto ecosystem: NFTFNThe recent rally in Bitcoin can potentially boost investor confidence and fuel further exploration and innovation within the broader ecosystem like NFT.
- Positive Breakout: Berger Paints and 2 other stocks cross above their 200 DMAAs long as the stock is priced above the 200-day SMA on the daily time frame, it is generally considered to be an overall uptrend.
- Tata Chemicals, ZEEL among 5 stocks with top long unwindingLong unwinding refers to the selling of positions or stocks owned for a longer period either to book profit or to exit it in anticipation of impending bearishness.
- ETMarkets Smart Talk: Market likely to be range-bound to positive in the run-up to elections: Amnish AggarwalAmnish Aggarwal, Director - Institutional Research, Prabhudas Lilladher, says: "The markets are range-bound to positive due to the upcoming elections. NDA's return is expected. India's weight in the MSCI index is increasing. Management commentary has been mixed. Advising caution and focus on large-cap companies. PSUs may give steady returns. Retail investors should focus on stock picking."
- Positive Breakout: Bajaj Finserv and 6 other stocks cross above their 200 DMAAs long as the stock is priced above the 200-day SMA on the daily time frame, it is generally considered to be an overall uptrend.
- TikTok divestment bill would give government stronger legal position: US DOJThe Justice Department gave a classified briefing to members of the House Energy and Commerce Committee on Thursday before the panel voted 50-0 on a bill to give ByteDance six months to divest short video app TikTok or face a US ban.
- Positive talks held on Mahayuti alliance for LS polls, 80 pc issues resolved: FadnavisUnion Home Minister Amit Shah on Friday held talks for seat sharing in Maharashtra with coalition partners Shiv Sena chief Eknath Shinde and NCP president Ajit Pawar. Fadnavis was also present in the meeting.
- GIFT City gets in pole position for F1 trackGIFT City in India is taking steps to develop a Formula 1 motor racing circuit and hopes to host the Olympics in 2036. Six teams of renowned race track designers are competing to design the circuit, which could cost up to Rs 10,000 crore.
- Tech View: Nifty call writers increase positions at 22,500 strike. What should traders do next weekNifty stayed below the psychological 22,500 mark, with call writers at the 22,500 strikes significantly increasing their positions. On the downside, support is expected to hold at 22,400. The buy-on-dips strategy is likely to persist as long as it remains above 22,400.
- Positive Breakout: Supreme Industries and 3 other stocks cross above their 200 DMAAs long as the stock is priced above the 200-day SMA on the daily time frame, it is generally considered to be an overall uptrend.
- Rajasthan Chief Minister Bhajan Lal Sharma tests positive for COVID-19Rajasthan Chief Minister Bhajan Lal Sharma tested positive for COVID-19. Former Chief Minister Ashok Gehlot wished him a speedy recovery. Sharma is in self-isolation and will participate in upcoming programs virtually.
- Govt notifies settlement, commitment provisions under competition lawAccording to Vaibhav Choukse, Partner and Head of Competition Law at JSA Advocates and Solicitors, these provisions will enhance CCI's regulatory process, including swifter market corrections, especially in fast-changing digital markets
- Moody’s affirms 'Ba3' rating on Tata Motors with positive outlook post demerger moveThe demerger is subject to shareholders and regulatory approvals, and the automaker expects to complete it within the next 12-15 months. The positive outlook on Tata Motors reflects Moody's view that the upgrade momentum on its ratings should continue with or without the proposed demerger. The rating agency expects all of the company’s businesses to continue to deliver on their strategic growth priorities, while maintaining a balanced financial policy that focuses on achieving net-zero automotive debt by March 2025.
- Positive Breakout: Tata Chemicals and 4 other stocks cross above their 200 DMAAs long as the stock is priced above the 200-day SMA on the daily time frame, it is generally considered to be an overall uptrend.
- Should you enjoy the market party or trim your position? Andrew Holland answersAndrew Holland of Avendus Capital Alternate Strategies predicts a significant inflow into Indian bonds, stabilizing the currency and allowing the RBI to lower rates. He is more bullish overall on the banking sector due to the bond inclusion in international indices and money going into bonds and bringing down yields. He advises caution in the specialty chemicals sector until the Chinese economy improves and prefers private banks over PSU banks.
- Negligible number of women CXOs at India's top auto cos, says Deloitte studyExecutives at companies like Mercedes-Benz, Tata Motors, MG Motor India and Hero MotoCorp told ET they are stepping up focus on women participation in leadership positions. At Tata Motors, the country’s third largest PV maker and largest CV manufacturer by sales volume, there were 4.9% women in top management positions as of December 31. Across all management levels, from junior to top management, only 7.43% were women.
- Demand for entry to junior-level frontline manpower in BFSI increases by 20–25% in 2024Demand for entry-level positions in the BFSI sector has increased due to a surge in housing loans, personal loans, and credit cards. This demand is not limited to tier-1 cities and is also seen in tier-2 and -3 cities. Attrition continues to be a major challenge for companies in the sector.
Load more
DisclaimerThe content of this page has been aggregated from multiple websites. Some information can change over the passage of time.
