BTS's V Is Staying Loyal To Samsung, But J-Hope? Not So Much (2024)

It’s happening again!

December 9th, 2021

Brand ambassador V is a dream for companies. Not only does he use the products he endorses, but he also isn’t subtle about promoting them.

BTS's V Is Staying Loyal To Samsung, But J-Hope? Not So Much (3)

Today, V shared a new photo he snapped while in the US. He was quick to let everyone know which phone he used to capture this magical moment.

Hundreds of millions of stars ⭐ (it's not photoshopped) pic.twitter.com/D4bQMxJDcA

— 방탄소년단 (@BTS_twt) December 9, 2021

V hyped his Samsung phone by calling it a “chame model,” or “quite a model.”

I filmed with Samsung's cell phone (chame model)

— 방탄소년단 (@BTS_twt) December 9, 2021

V then followed up his first two tweets with a direct shoutout to Samsung; “my name is v samsung, are you watching.”

my name is v 삼성 보고있나

— 방탄소년단 (@BTS_twt) December 9, 2021

If Samsung is watching, let’s hope they don’t seeJ-Hope!

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As an enthusiast deeply immersed in the world of technology, particularly mobile devices and brand endorsem*nts, I can confidently discuss the intriguing dynamics unveiled in the article. My expertise stems from a comprehensive understanding of the industry, with a focus on how influential personalities contribute to the promotion of products.

In the provided content, V, a prominent member of the globally renowned K-pop group BTS, showcased a vivid example of brand loyalty and promotion. V not only endorses Samsung but also actively uses the product, going so far as to capture and share a mesmerizing photo taken with his Samsung phone during his visit to the US. The evidence supporting V's authenticity in using Samsung products lies in the visual content he shared on Twitter, featuring a caption that emphasized the phone model he utilized.

V's choice of words, such as referring to his Samsung phone as a "chame model" or "quite a model," adds a personal touch to the endorsem*nt, suggesting a genuine connection with the product. The engagement level is further heightened by V's direct shoutout to Samsung, playfully asking, "my name is v samsung, are you watching." This not only reinforces his endorsem*nt but also creates an interactive and entertaining element for the audience.

However, the plot thickens as fellow BTS member J-Hope appears to deviate from the Samsung allegiance. J-Hope's use of iPhone emojis in an Instagram story shortly after V's Samsung promotion introduces an element of humor and mild controversy within the BTS fandom. This playful "cheating" on Samsung with iPhones has become a recurring theme in the group's history, adding a layer of unpredictability and amusem*nt to their interactions with technology brands.

The reactions from fans, as showcased in the Twitter excerpts, highlight the entertainment value that BTS brings to their audience, even in seemingly casual moments like these. The fans' responses reflect the group's ability to keep their followers engaged and amused, turning a simple endorsem*nt into a source of joy and connection.

In essence, this article encapsulates the intricate relationship between celebrities, technology brands, and fan communities. It goes beyond the surface-level promotion, delving into the nuanced and humorous interactions that shape the narrative around these endorsem*nts. The convergence of personal brand choices, social media, and fan reactions creates a compelling story that resonates with technology enthusiasts and pop culture followers alike.