Business Insider (2024)

FAQs

What is a Business Insider known for? ›

Business Insider is the original publication of Insider Inc., focusing on business and financial news.

Its audience comprises 58% male and 42% female readers. 24.6% are business-decision makers. 6.3% are C-suite executives. 15.6% work for micro and small businesses.

The Business Insider app is available for free download in the App Store on iOS devices and in the Google Play Store on Android devices. If you haven't subscribed yet and want to enjoy unrestricted access, you can choose to purchase a Business Insider subscription through our app.

Advertising is still driving a majority of the revenue for Insider. The company is working toward a goal where a third of its revenue comes from all forms of advertising, a third from subscriptions and a third from the other, aforementioned areas.

Business Insider's parent company is divided over the publication's recent article about plagiarism allegations made against the wife of businessman Bill Ackman. Ackman led the effort to oust now-former Harvard president Claudine Gay over plagiarism accusations, amid campus controversies around Israel and Gaza.

As of 2013, Jeff Bezos was a Business Insider investor; his investment company Bezos Expeditions held approximately 3 percent of the company as of its acquisition in 2015. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc.

All freelance pitches must be exclusive to Insider. We do not accept promotional or sponsored posts; you should always disclose any conflicts of interest. If we accept your pitch, your rate will be determined in a discussion between you and your editor via email.

The demographic of readers is 30-45 years old, so-called future leaders. One-half of US millennials read Business Insider. The combined newsrooms have over 300 journalists, 150 of whom work for Business Insider.

Henry Blodget - Business Insider.

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Is Business Insider just Insider now? ›

Business Insider launched in 2007. The company later launched a sister publication, Insider, that covers news beyond business. The two are becoming a single publication called Insider.

You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email.

Don't pitch yourself or your own story, pitch an article about someone else (not a client, nobody who has ever paid you anything). Find Business Insider editors on Twitter, but don't contact them there. Pitch them by email. Put “Pitch” and your article idea in the subject line of your email.

In 2015, German media giant Axel Springer acquired the company for $343 million. A general news website called “Insider” was launched a year later.

The average Reporter base salary at Business Insider is $61K per year.

We help our audience be their best every day through our mission: Inspiring action through thought-provoking stories. Global scale. Local insights. Action-ready audience.

An insider is generally someone who has routine access to material undisclosed information concerning a reporting issuer and significant influence over the reporting issuer.

Insiders include the officers, directors, and employees of a corporation, but also those working in a fiduciary capacity for the corporation, such as attorneys and accountants.

Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.