- Fashion
People love to hate on Crocs. When the whacky shoes first launched more than 20 years ago, they were aimed at boaters, then gardeners, service-workers, nurses, children, old people. Now, the clog has become one of fashion’s greatest canvases for coolness, creativity and self-expression. Crocs have found fans in a range of consumers, including fashion’s cool crowd, Gen Zers and celebrities of all ages.
Key partnerships from Justin Bieber and Bad Bunny to Jeff Staple and, designer Christian Cowan, have proven that Crocs is not confined to just one specific demographic.
“Crocs is absolutely a fashion shoe,” Cowan told FN. “It’s often a really confident, quirky person who’s unafraid to play with fashion who’s wearing them.”
Crocs ambassadors have included Drew Barrymore, Priyanka Chopra, John Cena, Jonathan Van Ness, Bretman Rock and many more.
Rock said, “My favorite styles are the Classic Clogs, but recently I’ve been wearing more of the platform Crocs more than ever because I’m a short little girl and I love a little height. The platform Crocs make me feel like a bad bitch. I think everyone can agree that Crocs takes us back into our childhood, where we didn’t really care what was on our feet, running around and being free.”
“SNL” star Chloe Fineman is also a fan of the shoe, telling FN: “I feel like Crocs are the new Uggs. And now with something like a platform, it’s very fashion forward and they’re extremely comfortable.”
Priyanka Chopra
Priyanka Chopra poses in an Emilia Wickstead dress and embellished Crocs for the 2020 FNAAs.
Saweetie
Saweetie stars in the Hidden Valley Ranch x Crocs campaign.
Post Malone
Post Malone model his new Crocs Duet Max Clog II.
Post Malone
Post Malone in his signature sold-out Crocs Dimitri clog from 2018.
Lil Nas X
“I love to add a little height with anything I do, especially in my shoes, so the Mega Crush clog was the perfect shoe to work with for the collection,” Lil Nas X exclusively tells FN. “We played around with a lot of different colors and textures, but the brown sherpa fur is definitely my favorite and is perfect for winter. I like that we pushed the boundaries a little bit with this — it’s something different than the classicCroc.”
Lil Nas X
Lil Nas X stars in Crocs’ Height Collection campaign.
Lil Nas X
Lil Nas X stars in Crocs‘ Height Collection campaign.
Christian Cowan and Chloe Fineman
Christian Cowan and Chloe Fineman, shot exclusively for FN, wearing Cowan’s Crocs collab.
This marks the debut of the first-ever partnership between the two brands. The collab consists of three styles, which Cowan re-imagined.
“I wanted to have the variation because they all have different kind of uses in your day-to-day life,” he told FN backstage at the show. “And then I wanted to bring our brand identity to the Crocs brand identity. I’m known for glitz and glam, checkerboard, and pink and bows. So it’s just quintessentially us all in one. And it’s just about bringing glamour, which makes so much sense to do it with Crocs because Crocs experiments so much. That’s my favorite thing with fashion — it’s to experiment.”
Bretman Rock
Bretman Rock in Crocs sandals. The beauty influenceer said he has an arsenal of Crocs in his closet. “My favorite style of Crocs would be the white ones. They match everything. They match every Jibbitz. They match every outfit,” he said.
Teyana Taylor
Teyana Taylor at the Revolve Festival during Coachella in cargo pants, a leather bra top and Balenciaga x Crocs clogs. Taylor arrived at the star-studded affair wearing an edgy leather bra. The garment featured buckle straps and gold hook accents on the side with a floral pattern. The “A Thousand and One” actress teamed her top with baggy low-rise cargo pants. When it came down to the shoes, the multi-hyphenate entertainer boosted her height with a set of Balenciaga x Crocs clogs. As part of Balenciaga’s spring 2022 collection, the chunky black rubber clogs featured rounded toes and perforated uppers with ridged platform soles. Completing the set were silver nameplates embossed with “Balenciaga” lettering.
Heidi Clum
Heidi Klum arrives to film “America’s Got Talent” in Los Angeles, Calif., on April 13, 2014. The model wore a whimsical Farm Rio outfit, featuring the Brazilian brand’s $136 floral cardigan, $167 floral pants and a zodiac-printed $195 shirtdress to create a mixed-prints statement. Her outfit was finished with a pair of chunky white platform Crocs clogs.
Salehe Bembury
“Crocs belongs in fashion,” said current collaborator and designer Salehe Bembury. “The consumer has never been more open to new ideas, new products and new brands. We grew up at a time where shoes had to have a specific logo on them to be co-signed. Now people just want cool sh*t. I was just at Paris Fashion Week in June, and 95% of the models at the Louis Vuitton show were wearing the label’s own foam clog. That was extremely educational to me because that told me it’s no longer a trend; it’s a product category. This showed me the path this category of footwear has.”
Justin Bieber
Justin Bieber made a splash at the 2022 Grammy Awards, wearing a pair of Balenciaga x Crocs platform clogs. The singer has been a Crocs collaborator, teaming up to create two Clogs styles in the past.
Jonathan van Ness
Jonathan van Ness stars in Crocs’ holiday 2022 campaign. The “Queer Eye” host teamed up with Crocs to spotlight its staple silhouettes ahead of the holiday season. For a holiday spin, “JVN” packed the holes with whimsical themed Jibbitz charms, including a Christmas tree, reindeer and a bright red heart.
Madonna
Madonna in black platform Balenciaga x Crocs and a padded coat in JFK airport in New York on Oct. 6, 2022. She wore an oversized black puffer vest with a hood over her head. The puffer jacket reached her ankles and covered a black and white sweater with several different knitted detailing on the sleeves. She slipped into black baggy pants with white stitching adding to the cozy style. Madonna also added black sunglasses to the look.
FKA Twigs
FKA Twigs wearing camouflage Crocs at the Sydney airport in Australia in 2019. The Crocs clog has been key for the company’s success. CEO Andrew Rees said, “Making the strategic decision to double down on the Classic Clog was an important moment for us. The Classic Clog is incredibly polarizing, yes, but it also represents a celebration of individuality — something we stand for as a brand and a theme we inspire our consumers and customers to embrace. The clarity of that vision, and our commitment to the Classic Clog, will unlock the full potential of the Crocs brand.”
Questlove
Questlove arrives at NBC Studios wearing Crocs in 2021. The musician is a major fan of the brand, even wearing the shoes to the Oscars red carpet. Questlove’s choice of metallic Crocs gave the dressed-down footwear silhouette a dressed-up finish.
Matt James
‘The Bachelor’ star Matt James is seen leaving ‘Dancing With the Stars’ rehearsals wearing Crocs on Sept. 15, 2021. After having a banner 2020, the company accelerated its pace with even bigger gains in 2021. In the third quarter at the time, it posted record revenue of $625.9 million, a 73% increase from the same period in 2020 — with the bulk of sales coming from its Classics collection.
Justin Bieber
Justin Bieber showcases his Crocs collab on March 15, 2021. The second collaboration featured a lavender-colored Crocs clog and it came bundled with a pair of Drew House-branded socks. “Crocs with socks is definitely the move,” Bieber said in a statement. “They’re comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
Priyanka Chopra
Crocs ambassador Priyanka Chopra modeled the brand’s ‘Classic’ slides in yellow in 2020. Chopra, who became a Crocs brand ambassador in October 2019, worked with the brand in 2020 admidst the COVID-19 pandemic to give away 10,000 pairs of shoes to medical professionals at Cedars-Sinai Hospital in Los Angeles, as well as donate another 10,000 pairs to health care workers in public and government hospitals across India, the actress’ home country.
John Cena
John Cena on set for a Crocs commercial. The pro wrestler teamed up with Crocs on their “Come As You Are” campaign in 2017 to counsel young people about being bullied.
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