Chanel is trying to make this early-aughts accessory cool again (2024)

Chanel is trying to make this early-aughts accessory cool again (1)

Among insulting distinctions in fashion, to be “basic” is arguably the worst. The loaded signifier, colloquially referred to as the “basic bitch,” makes the wearer pitiable as a victim of conformity and consumerism, the thinking goes.

Which makes it jolting that a staple in the “basic” girl’s wardrobe made its way onto the Chanel Fall 2018 runway in Paris this season. On Tuesday, a handful of infinity scarves appeared in Karl Lagerfeld’s collection as an unexpected accessory.

Chanel is trying to make this early-aughts accessory cool again (2)

Chanel is trying to make this early-aughts accessory cool again (3)

Chanel is trying to make this early-aughts accessory cool again (4)

At a brand like Y/Project, an inventive take on a basic girl staple — the Ugg boot — feels sardonic and cheeky. But at Chanel — a house known for its iconic brand of elitist sophistication — the return of the mid-aughts accessory was jolting.

While the blankets-as-scarves (and blankets themselves) trend made appearances on other runways, the French house’s Fall 2018 ready-to-wear show in Paris included puffer jackets and embellished logs-as-clutches amid a dark, woodsy collection, punctuated at times by bolts of tangerine and fuchsia.

This writer’s initial shock at the infinity scarf is a personal reaction toward the “basic” aesthetic: Those aforementioned Ugg boots, a pair of Lululemon leggings, and an infinity scarf make for la femme basique’s go-to outfit. But it’s not just my own dislike of the basic uniform that exists. New York magazine’s the Cut wrote in 2014 about the regrettable basic persona, and in 2016, GQ reminded everyone the best way to wear an infinity scarf is to not wear one.

The infinity scarf (also referred to as a “snood” or a “mobius” scarf) became popular in the mid-aughts, when they were as ubiquitous as the High School Musical stars who donned them. A few infinity scarves even made their way into Chanel’s Fall 2010 show.

Chanel is trying to make this early-aughts accessory cool again (5)

While a silk scarf à la Hermès might have a rich history within couture houses or be an accessory-as-power symbol in the 2010s, the infinity scarf conjures a different image.

Yet somehow, Karl Lagerfeld’s take on the mid-aughts accessory maintains a luxurious aesthetic as prescribed by Chanel. It could have been the couture-level tailoring, metallic separates, or rich drop-waist knit dresses that would draw anyone into Chanel’s woods.

So long as the Chanel infinity scarves keep far away from bonfires or pumpkin spice lattes next season, they’ll stay chic. Then again, no one ever accused a Chanel girl of being basic.

Read more from Yahoo Lifestyle:

Follow us on Instagram, Facebook, and Twitter for nonstop inspiration delivered fresh to your feed, every day.

Chanel is trying to make this early-aughts accessory cool again (2024)
Top Articles
Latest Posts
Article information

Author: Ray Christiansen

Last Updated:

Views: 6471

Rating: 4.9 / 5 (49 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Ray Christiansen

Birthday: 1998-05-04

Address: Apt. 814 34339 Sauer Islands, Hirtheville, GA 02446-8771

Phone: +337636892828

Job: Lead Hospitality Designer

Hobby: Urban exploration, Tai chi, Lockpicking, Fashion, Gunsmithing, Pottery, Geocaching

Introduction: My name is Ray Christiansen, I am a fair, good, cute, gentle, vast, glamorous, excited person who loves writing and wants to share my knowledge and understanding with you.