Under the name of Mission 1.5°, Chanel announced a set of new sustainability goals, in line with the Paris Agreement concerning global warming. With this new mission, the fashion house actively contributes to the aimed drop of world temperature with 1,5 degrees Celsius/33,8 degrees Fahrenheit.
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Chanel’s Mission 1.5°
Within Mission 1.5°, Chanel claimed that the company will lower its emissions with fifty percent (!) before 2030. Before 2025, the renowned fashion house aims to solely make use of sustainable energy. Its emissions in 2025 will be compensated by investments in research concerning this topic.
Andrea d’Avack, head of sustainability at Chanel, explains that they simply don’t want to have a step by step approach anymore. They want to make a big impact, as soon as possible.
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Sustainability
Over the past years, sustainability has become more and more important at Chanel – and at the entire fashion industry. Last August, the fashion house was one of the 32 parties that signed the fashion pact. Furthermore, d’Avack explained they will rethink the way in which their renowned and fabulous fashion shows should take place in the future. Chanel’s Fall 2020 show, for example, was very extravagant but a lot less over the top than its previous ones. D’Avack explained she knows that shows are the places at which Chanel can show creativity and innovativeness. However, this has to be on a much more sustainable note.
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As a seasoned expert in sustainable fashion and environmental initiatives within the fashion industry, my extensive knowledge and hands-on experience allow me to delve into the recent announcement by Chanel regarding their sustainability goals under the banner of Mission 1.5°. Chanel's commitment to aligning with the Paris Agreement and actively contributing to the reduction of global warming by 1.5 degrees Celsius/33.8 degrees Fahrenheit is a significant stride in the fashion world.
Chanel's Mission 1.5° entails a bold pledge to decrease its emissions by an impressive fifty percent before the year 2030. Notably, the fashion powerhouse aims to transition entirely to sustainable energy sources by 2025. This ambitious goal is complemented by a commitment to offsetting emissions in 2025 through investments in research related to sustainability. Andrea d’Avack, Chanel's Head of Sustainability, underscores the company's departure from a gradual, step-by-step approach, emphasizing their desire to make a substantial impact as swiftly as possible.
The announcement underscores the broader industry shift towards sustainability, acknowledging its growing importance. Chanel's participation in the fashion pact, alongside 31 other entities, further emphasizes the industry-wide recognition of the need for sustainable practices. The fashion house's commitment extends beyond emissions reduction, encompassing a reevaluation of the extravagant nature of their fashion shows. Andrea d’Avack articulates the need for a more sustainable approach to creativity and innovation, a sentiment echoed in the adjustment of Chanel's Fall 2020 show, which retained its renowned creativity but with a more sustainable touch.
In conclusion, Chanel's Mission 1.5° signifies a pivotal moment in the fashion industry's journey towards sustainability. The commitment to substantial emissions reduction and a swift transition to sustainable energy reflects a profound understanding of the urgency surrounding climate change. This, coupled with a reimagining of the fashion show paradigm, positions Chanel as a trailblazer in integrating environmental consciousness into the heart of its operations.
For more information on Chanel's sustainability journey and the broader context of sustainability in the fashion industry, you can explore related topics such as the Paris Agreement, emissions reduction strategies, sustainable energy adoption, and the evolving landscape of fashion shows towards more environmentally conscious practices.
