Choosing the Best Clothing Colors for You (2024)

Have you ever considered which clothing colors might be best suited to you?

Choosing the right colors is another part of the equation for dressing well. Colors that suit you will flatter and enhance your look. Combine that with smart tailoring and you’ll always be sharply dressed.

Understanding the colors that suit you can also help you to step outside of your “box.” Many people are afraid to experiment with color, sticking to a relatively bland palette. When you know which tones will look flattering, you can experiment with new looks.

Here are some tips to know about choosing clothing colors to suit:


Know your skin tone

Skin tone is the place to start when figuring out “your colors.” Similarly, anyone who dyes their hair or wears make-up should start with their skin tone. You can find trained associates or tailors who are able to help you pinpoint what your own tone is, or you can take a few minutes to discern it for yourself.

When we talk about skin tone for defining the colors that suit you, we’re not talking about your skin color per se, but the undertone that reflects through. Your outer skin color may change according to a number of factors (such as sun exposure or use of medications), but your undertone tends to remain constant. Depending on your undertone, there will be colors that particularly flatter and some that should be avoided.

The three main undertones are cool, warm or neutral. Those who are “warm” will have green, yellow or golden undertones, “cool” has a bluish undertone while neutral is generally difficult to discern between these tones.

Colors that suit you are determined by your “undertone” Share on X

Determining your skin tone

Here are a few different tests for determining your skin tone:

  1. Look at the veins on your palm or wrist. People with warm undertones have green-looking veins while people with cool undertones have blue-looking veins. Someone who has neutral undertones may have the appearance of both or simply be difficult to determine.
  2. Hold a piece of white paper up to your face and compare how your skin looks in contrast to that piece of paper. Skin that looks green, yellowish or light brown will tend to be warm-toned. If your skin looks blue, pink or rosy then you are probably cool-toned. If your skin appears to be grey or ashen, you are likely neutral-toned. A tip here is that if your skin is overly tanned or you have a skin condition affecting the color, get someone else to look at the color in the crease behind your ear as this is usually unaffected.
  3. Under natural light, wear gold jewelery on one wrist and silver on the other. Look at each hand to figure out which enhances your complexion better. If it’s the silver, then you are probably cool-toned while if it’s the gold, you’re probably warm-toned. Neutral is a possibility if it is difficult to determine a winner.
  4. Consider how your skin reacts to the sun. People who tan easily instead of burning tend to have warm undertones. People who burn easily tend to have cool undertones, although sometimes people with dark, ebony skin that doesn’t easily burn may also have cool undertones. People with neutral skin tones may either tan or burn, however they won’t have an obvious appearance of yellow, olive or ruddy skin.
  5. Eye color. If your eyes have golden flecks they will tend to be enhanced by warm-tone colors. Blue or grey flecks can be enhanced by cool tones. It is often the case that warm-toned people have brown, hazel or amber eyes, while cool-toned people have blue, gray or green eyes.
  6. Hair color. Using your natural color, warm tones will tend to have red, orange or yellow undertones while cool tones will usually have silver or ash undertones.

One thing that is important to note is that, while your overall skin or hair color may vary over time, your undertones remain constant. Also, while determining your undertones is a great place to start when choosing flattering colors, it doesn’t mean you have to slavishly stick with those colors. If there are colors that you particularly like that aren’t part of your undertone palette, then consider wearing splashes of that color, such as with accessories.

Colors for your undertone

Which colors are suited to each undertone? The table below shows color palettes that are flattering for each:

ToneColors to go forNeutralsColors to avoid
Warm-
toned
Honey, Olive, Coral, Cream, Gold,
Peaco*ck blue, Oranges, Magenta,Reds
and Amber.
Taupe,
Winter
white,
Hot
chocolate,
Cream
Jeweled or
icy shades.
Cool-
toned
Royal Blue, Bright Blue, Lavender,
Rose, Gray, Emerald, Amethyst, Deep
purple, Ruby, Bright rose.
Gray, Navy,
Crisp
White
Oranges
and
yellows
NeutralMedium blue, Jade, Peach, Dusty
Pink, White
Taupe,
Gray,
Off-white
Vibrant
or bright
colors.
Toned-down
yellows
will work.

Your main skin shade can also determine which colors will look the best on you. One rule of thumb is that colors which create a contrast in brightness with your main skin tone can be flattering. For example, “jewel” tones like ruby or emerald can flatter paler skin, while oranges and yellows can flatter darker skin, no matter what the undertone is.

“Universal” colors

There are some shades that strike just the right balance between warm and cool. These colors tend to work on everyone, no matter what their skin undertone is. It’s useful to know these colors, especially if you’re looking for something to wear in a pinch or if you need to outfit multiple people (bridesmaids, groomsmen, uniforms, etc.). Here they are:

  • Stone
  • Teal
  • Eggplant
  • Sand Pink
  • True Red
  • Navy.
Choosing the Best Clothing Colors for You (1)

Pantone color examples (L -R): Stone, Teal, Eggplant, Sand Pink

Coordinating your wardrobe

When you’re putting together a wardrobe, selecting clothes that will mix and match is your best way to ensure you always have something to wear. This includes assessing your colors and having the right mix of them.

It’s important to understand how colors work together, so here’s a quick primer. Basically, colors are made up of primary (red, yellow and blue), secondary (a combination of the primary colors) and tertiary colors (a combination of primary and secondary colors).

The color wheel is a great tool for viewing the different colors and how they work together. When matching colors:

  • Those that are directly opposite on the color wheel are complementary. For example, red with green or yellow with blue.
  • Analogous colors are where two or three are matched that are immediately next to one another on the color wheel.
  • Triadic colors are a combination that are equidistant from one another (like a triangle) on the color wheel.

You can often put muted tones from what you see on the color wheel together, especially if you feel that the colors on the wheel are too bold.

Choosing the Best Clothing Colors for You (2)

You might also choose to go with a monotone chromatic color scheme, which is where you select a single hue and its variations. This can be a bit bland, so it’s a good idea to spice it up with some pops of color from accessories or accents.

A monotone achromatic color scheme consists of only neutral tones ranging from black to white. Using this color scheme with one bright color as a highlight can be an effective way to dress professionally.

How to choose professional wardrobe colors – download here

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Final thoughts

Choosing colors that really suit you can be tricky. People often have a tendency to either just pick colors that they like or to choose “safe” colors that might not be so flattering.
Knowing the colors that suit you can help you to look sharp for any occasion and to present well professionally. We always recommend that you get the help of a seasoned tailor to determine your colors – this way you can wear the right tones and purchase clothes that are a perfect fit.

Choosing the Best Clothing Colors for You (2024)

FAQs

How do you know what color clothes look best on you? ›

In addition to your undertones, your primary skin shade can help you identify your best colors. Generally, colors that create a contrast in brightness with your skin are more flattering. For example, bright colors tend to wash out light skin, while dark colors might not pop on dark skin.

How do you determine your best colors? ›

Avoid bright intensities of the colors present in your complexion. People with cool coloring appear more attractive when wearing cool colors, while people with warm coloring find warm colors aesthetically enhancing. People with strong contrasts in personal coloring can wear strong contrasts such as black with white.

How do I find the best color combination for my clothes? ›

How to Match Clothes Using the Color Wheel
  1. Start with analogous colors. ...
  2. Embrace complementary colors. ...
  3. Wear accessories that don't “match.” Unless you're going for a full monochrome look, don't worry about matching your belt to your handbag and shoes. ...
  4. Mix neutral colors. ...
  5. Wear denim as a neutral color.
Jun 7, 2021

Why is color important in choosing your clothes? ›

Color can influence our emotions, perceptions, and even our behavior. For instance, wearing bright colors like yellow or orange can uplift your mood, while darker hues such as black or navy might make you feel more sophisticated or professional.

What is the most attractive color to wear? ›

Sidhu and colleagues found that black and red clothing produced the highest ratings of body attractiveness and slimmer body size judgments. In contrast, grey and green clothes produced the lowest body attractiveness and highest body size assessments.

How do I find which color suits me? ›

The key to choosing flattering colours is to understand if your natural colouring is either warm or cool, and then 'match' your clothing colours. It is important to note that the colours that most affect how you look are those that you wear next to your face, through tops, scarves, or jewellery.

How to find your color palette for your clothing? ›

Using the palms of your hands is another great way to help determine your undertone. Holding your hands flat with palms facing up decide if you see blue, red or yellow most predominantly. If you see mostly blue then you are cool or mostly yellow then you are warm.

How do I choose the right color? ›

Begin with one color, and look across the color wheel for its direct complement — instead of choosing that color, pick two analogous colors on either side of it. So, for example, if your first color is yellow-green (AKA: chartreuse), look across to red-violet, but choose violet and red as your second and third colors.

How do I find my undertone? ›

Check out your veins

For example, if your veins look greenish, then you may have warm undertones. People with blue or purplish-looking veins usually have cooler undertones. If you have neutral undertones, then your veins may appear colorless or match the color of your skin.

What is the three-color rule in fashion? ›

The premise of the 3-color rule is not combine more than three colors in your outfit at any one time. The exceptions are black and white — they don't count, as they aren't technically colors, so they can be intermixed without actually adding a color to your outfit.

What are the four most universally flattering clothing colors? ›

According to Real Simple, four universally flattering clothing colors are Eggplant, True Red, Indian Teal, and Mellow Rose. Sounds fancy, right? Each of these colors is either in a neutral place on the color-wheel or an opposite color of our skin tone which makes them very flattering.

What are old money colors? ›

Classic Hues

Neutrals (like white, black, navy blue, beige, and gray) make it easier to channel understated luxury. But there are no official rules to this and the old money aesthetic can still work with other colors.

What color to wear every day? ›

Which colour to wear on weekdays? There are certain Ayurveda colours that you can match with day-wise dress colour. Day-wise colours to wear on weekdays are White for Mondays, for Tuesday – shades of red, for Wednesdays – green, Thursdays can go with yellow, and Fridays can go with Pink shades.

What factors should you consider in choosing your best color? ›

There are five main aspects of color analysis that you can take advantage of when choosing your color palette: your skin undertone, the overall lightness or deepness of your coloring, the intensity of your coloring, contrast, and your personal style. Let's start with the most important element, undertone.

What color suits my skin tone test? ›

Test 5 - Color Test

Check the color of your clothes against your skin and see which ones complement you. You have cool undertones if cool colors like blue suit you. You have warm undertones if warm shades like the yellow suit you. You have a neutral undertone if any and every shade suits you.

How to determine your skin tone? ›

Check out your veins

If you can see your veins, you may be able to use their color to identify your undertone. For example, if your veins look greenish, then you may have warm undertones. People with blue or purplish-looking veins usually have cooler undertones.

How do I find my perfect clothing style? ›

7 Top Tips for Developing a Great Sense of Personal Style
  1. Know your colours and how to coordinate them. ...
  2. Invest in timeless neutral pieces. ...
  3. Be objective about your body shape. ...
  4. Take some creative risks. ...
  5. Pull outfits together with accessories. ...
  6. Become attuned to what things you like and don't like.
Nov 13, 2023

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