Chris Xu - CEO at Shein (2024)

FAQs

Chris Xu - CEO at Shein? ›

Chris Xu was born in 1984 in the Chinese province of Shandong. He graduated from Qingdao University of Science and Technology in 2007 and moved to Nanjing to work for an integrated marketing consulting company, Nanjing Aodao Information Technology Co, in 2008, where he specialized in SEO.

Shein's 38-year-old CEO worth $23.5 billion 10 years after launching company.

Shein (/ˈʃiːɪn/ SHEE-In; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.

Forbes estimates Xu's fortune at $10.5 billion. Bloomberg gauges it at $23.5 billion.

Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Working conditions in Shein's partner factories have been the subject of much scrutiny and criticism in recent years. Several investigations have uncovered evidence of widespread labor abuses, including excessive overtime, unpaid wages, poor working conditions, and physical and verbal abuse.

Average SHEIN hourly pay ranges from approximately $17.32 per hour for Cashier/Sales to $29.41 per hour for Maintenance Supervisor. Salary information comes from 9 data points collected directly from employees, users, and past and present job advertisem*nts on Indeed in the past 36 months.

Shein, originally named ZZKKO, was founded in China in 2008 by Chris Xu. The domain SheInside.com was registered in March 2011, presenting itself as a global leader in wedding dresses but also offering a range of women's clothing.

Yes, Shein is a legitimate online retailer known for offering a wide range of fashion apparel and accessories at affordable prices. With millions of satisfied customers worldwide, Shein has established itself as a reputable player in the fashion industry.

Shein officially claims that it was founded in 2012, but it has been reported that the company was established in 2008 as ZZKKO and later renamed as SheInside in 2012, when it branched into wedding dresses. Three years later, the company rebranded to Shein, as it sought a name that was shorter and easier to remember.

What does Shein mean? ›

Jewish (Ashkenazic): nickname or artificial name from Yiddish sheyn 'fine beautiful'.

Direct-to-Consumer Model: Shein operates on a direct-to-consumer model, which means they sell their products directly to customers without involving any middlemen. By cutting out the intermediaries, Shein eliminates additional costs associated with distribution, warehousing, and retail markups.

Billionaire founder and CEO Sky Xu started the business in 2008 as an e-commerce site selling wedding dresses that were made in China, later adopting the name SheInside.

"We have zero tolerance for forced labor. We have zero tolerance for child labor," says Shein's Pernot-Day, adding that the company requires its manufacturers to comply with their local laws. Some of Shein's 5,000-some manufacturers are now in Brazil and Turkey, but most remain in China.

Short Answer: No, SHEIN isn't Being Cancelled

This powerhouse brand keeps expanding its reach, proving that rumors of its demise have been greatly exaggerated. SHEIN's business model, focused on high sales volume with low profit margins, combined with its savvy marketing strategies, ensures its position at the top.

Founded in 2012, SHEIN has nearly 10,000 employees operating from offices around the world, with U.S. Headquarters located in Los Angeles and Global Headquarters located in Singapore. In SHEIN, we work with outstanding, creative, and capable peers.

He later set up his first e-commerce venture with two partners in 2008 to sell women's clothes and accessories. Shein's chief executive officer Chris Xu (also known as Xu Yangtian) is believed to have a net worth of around $US23. 5 billion.

That's a lot of fast fashion. Shein, the Chinese fast-fashion brand, raked in $2 billion in profits in 2023, FT reported. That beats the fiscal year of rival fast fashion company H&M.

Estimations revealed that the fast fashion giant Shein generated an annual revenue of 22.7 billion U.S. dollars in 2022.