The meaning of Viva Magenta Pantone 2023 color in interior architecture
Viva Magenta is a tone that, as its name anticipates, combines shades of magenta, carmine and fuchsia, creating a bright and attractive mix.
The Pantone 2023 color is therefore a vivid red-based tone, reminiscent of the vigour of one of the most popular natural dyes in confectionery, cochineal.
From here we can say that the meaning of Viva Magenta is exemplified in the words passion, personality and dynamism. Indeed, this color exudes life force and can be used in interior architecture to give a note of creative spontaneity. However, it is important to act with balance when choosing this tone.
The advice is not to use it purely: as a bright color, excessive use of Viva Magenta can become tiring for the eyes. The solution is therefore one of moderation and harmony, considering combinations with other colors.
Viva Magenta and dark colours (black or brown)
We explained how Viva Magenta can give a boost of energy and vitality to different types of rooms.
This makes it ideal for rooms where you need to be creative, especially if they are designed to accommodate a look featuring the dark tones of black or brown.
The combination of Viva Magenta with black creates a sophisticated and glamorous effect. Again, this is a very obvious game of contrasts, where it is best to calibrate the components and draw attention only to specific elements of the furnishing.
As far as brown is concerned, we also find it in the palette called Family Ties, which is also the one with the shades closest to the essence of Viva Magenta Pantone 2023 color. Here we have, for example, Mystica, a shade reminiscent of dark wood effect , which helps to create a warm and cosy atmosphere, even in the presence of flashy details.
How to choose the right color for your project
Viva Magenta is a bold but effective color choice for creating a trendy and attractive place. It can be found in various contexts, from home to office, from hospitality to commercial.