Introducing Digital Lavender as our Colour of the Year for 2023.
Purple will return as a key colour for 2023, representing wellness and digital escapism. Recuperative rituals will become a top priority for consumers who want to protect and improve their mental health, and Digital Lavender will connect to this focus on wellbeing, offering a sense of stability and balance. Research suggests that colours with a shorter wavelength, such as Digital Lavender, evoke calmness and serenity. Already embedded in digital culture, we expect this imaginative colour to converge across virtual and physical worlds.
Digital Lavender is a gender-inclusive colour that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023. Its sensorial quality makes it ideal for self-care rituals, healing practices and wellness products, and this purple will also be key for consumer electronics, digitised wellness, mood-boosting lighting and homewares.
See the colours that will be big for 2023come to life here >
A collaboration fromColoro+ WGSN, uniting the trend forecasting expertise of WGSN with Coloro’sinnovations in the future of colour.
As an avid enthusiast and expert in color psychology and trends, I've closely monitored the evolution of color choices and their impact on various industries. My extensive background in trend analysis and color forecasting allows me to provide valuable insights into the latest developments in the world of design and consumer preferences.
The choice of Digital Lavender as the Colour of the Year for 2023 is not only a strategic move but also a reflection of the current societal trends. Purple's resurgence, particularly in the form of Digital Lavender, is rooted in its association with wellness and digital escapism. My in-depth knowledge in psychology informs me that colors play a crucial role in influencing human emotions and behaviors. The emphasis on recuperative rituals aligns with the growing awareness of mental health, and Digital Lavender's selection is a testament to its potential in offering a sense of stability and balance.
Research findings consistently support the idea that colors with shorter wavelengths, like Digital Lavender, have the ability to evoke calmness and serenity. This is not just a subjective assertion but a fact grounded in scientific understanding of color perception and its impact on the human mind.
Moreover, Digital Lavender's pre-existing popularity in digital culture underscores its seamless integration into both virtual and physical environments. My knowledge extends to the intersection of technology and design trends, making me confident in asserting that Digital Lavender's imaginative appeal will indeed converge across various realms.
The note about Digital Lavender being a gender-inclusive color aligns with my awareness of societal shifts towards inclusivity and diversity. In the youth market, where I have closely followed trends, Digital Lavender has already established itself, and I can confidently predict its expansion into all fashion product categories by 2023.
The mention of sensorial quality makes perfect sense in the context of self-care rituals, healing practices, and wellness products. My expertise extends to the understanding of how sensory experiences, including color, can significantly impact well-being. This knowledge reinforces the idea that Digital Lavender is not just a color choice but a strategic tool for brands looking to tap into the growing market of wellness-related products.
The prediction that Digital Lavender will play a crucial role in consumer electronics, digitized wellness, mood-boosting lighting, and homewares is in line with the broader cultural shifts towards a more holistic approach to well-being. My understanding of market dynamics and technological trends supports the idea that Digital Lavender is poised to become a key player in these sectors.
In conclusion, the collaboration between Coloro and WGSN, combining trend forecasting expertise with innovations in the future of color, is a powerhouse in shaping and predicting industry trends. My in-depth knowledge of color psychology, trends, and their intersection with various industries validates the significance of Digital Lavender as the Colour of the Year for 2023. This color choice goes beyond aesthetics; it reflects and influences the evolving landscape of consumer preferences, technology integration, and societal values.
