All Things Beauty. All in One Place.®
More than thirty years ago, we redefined the beauty retail experience by bringing all things beauty into one place. Today, Ulta Beauty is the largest beauty retailer in the U.S. providing beauty lovers with cosmetics, fragrance, skin care products, hair care products, and salon services. Three foundational aspects of our business model ensure Ulta Beauty remains competitively differentiated and appealing to guests.
Shopping Experience
We meet guests where they are to help them discover beauty favorites and meet their beauty needs across our retail locations, website and mobile applications. We offer over 25,000 products from more than 600 established and up-and-coming brands, including the Ulta Beauty Collection, our private label. In addition to beauty products, we operate a salon in every store, providing guests with a range of beauty services.
Value Proposition
Our strong guest loyalty is driven by our compelling value proposition across our comprehensive and always evolving assortment. From prestige to mass beauty products, we make beauty accessible to everyone regardless of their budget. We provide value through Ulta Beauty Rewards, our industry-leading loyalty program, targeted promotions through our customer relationship management (CRM) platform, coupons, in-store events and gifts with purchases.
Convenience
Guests can shop for their beauty needs at our stores, online at ulta.com, and through our mobile applications. For added convenience, we offer a variety of fulfillment options including buy online and pickup in-store, buy online and pickup curbside, ship from store, and ship to home.
A Historical View of Our Financial Results
Annual Net Sales
(in thousands)
As of Jan. 28, 2023 • 2022 10-K
Annual Net Income
(in thousands)
As of Jan. 28, 2023 • 2022 10-K
For complete information regarding our financials, see our periodic filings.
Serving Beauty Enthusiasts Across the Nation
As of January 28, 2023, we operated 1,355 stores across all 50 states, making it easy for beauty enthusiasts to explore our products in person. Hover over the map to see how many Ulta Beauty stores each state has.
| State | Number of Locations |
|---|---|
| AL | 24 |
| AK | 3 |
| AZ | 33 |
| AR | 11 |
| CA | 168 |
| CO | 26 |
| CT | 19 |
| DE | 4 |
| FL | 92 |
| GA | 43 |
| HI | 4 |
| ID | 9 |
| IL | 55 |
| IN | 26 |
| IA | 11 |
| KS | 13 |
| KY | 15 |
| LA | 18 |
| ME | 3 |
| MD | 28 |
| MA | 25 |
| MI | 49 |
| MN | 19 |
| MS | 12 |
| MO | 25 |
| MT | 6 |
| NE | 5 |
| NV | 16 |
| NH | 8 |
| NJ | 44 |
| NM | 7 |
| NY | 55 |
| NC | 43 |
| ND | 4 |
| OH | 45 |
| OK | 22 |
| OR | 18 |
| PA | 45 |
| RI | 4 |
| SC | 24 |
| SD | 3 |
| TN | 29 |
| TX | 126 |
| UT | 15 |
| VT | 1 |
| VA | 32 |
| WA | 37 |
| WV | 7 |
| WI | 20 |
| WY | 4 |
Creating a Positive Legacy
At Ulta Beauty, we are focused on being a positive influence on the world. Our environmental, social and governance initiatives are designed to improve lives, strengthen communities, and enhance the world.
Unmatched Leadership in the Retail Industry
Our leadership team’s unrivaled experience has positioned us for continued success in the beauty products market.
Annual Reports & Proxy
View our library of annual reports and proxy statements.
As an expert in retail and beauty industry analysis, I've closely followed the success story of Ulta Beauty over the years. Ulta Beauty, founded over thirty years ago, has undeniably redefined the beauty retail experience by consolidating all aspects of beauty under one roof. The company has grown to become the largest beauty retailer in the U.S., offering a comprehensive range of cosmetics, fragrance, skin care products, hair care products, and salon services.
Ulta Beauty's business model is underpinned by three fundamental aspects that contribute to its sustained competitiveness and appeal to consumers. First and foremost, the company excels in providing a diverse and inclusive shopping experience. Ulta Beauty strategically meets its customers through various channels, including retail locations, the website, and mobile applications. Offering over 25,000 products from more than 600 established and emerging brands, including their private label, the Ulta Beauty Collection, ensures customers have access to a wide array of beauty favorites.
The second pillar of Ulta Beauty's success lies in its compelling value proposition. The company has cultivated strong guest loyalty by making beauty accessible to everyone, regardless of budget. Ulta Beauty achieves this through its industry-leading loyalty program, Ulta Beauty Rewards, targeted promotions through the customer relationship management (CRM) platform, coupons, in-store events, and gifts with purchases.
Lastly, Ulta Beauty emphasizes convenience in its business model. Customers can seamlessly shop for beauty products at Ulta Beauty stores, online at ulta.com, and through mobile applications. The company offers various fulfillment options, including buy online and pickup in-store, buy online and pickup curbside, ship from store, and ship to home.
Backing up my expertise with tangible evidence, I can point to Ulta Beauty's financial performance. The provided annual net sales and net income figures, as of January 28, 2023, showcased in the article, indicate the company's robust financial health. For a more comprehensive understanding, interested parties are encouraged to refer to Ulta Beauty's periodic filings.
The geographic footprint of Ulta Beauty is also noteworthy. With 1,355 stores operating across all 50 states as of January 28, 2023, the company has made it convenient for beauty enthusiasts to explore products in person. The distribution of stores across states, as detailed in the article, demonstrates the company's nationwide presence.
Moreover, Ulta Beauty goes beyond commercial success by actively engaging in environmental, social, and governance initiatives. The company aims to be a positive influence on the world, with initiatives designed to improve lives, strengthen communities, and enhance the world. This commitment adds a socially responsible dimension to Ulta Beauty's brand.
Ulta Beauty's leadership team is a crucial factor contributing to its industry dominance. The article mentions the team's unrivaled experience, positioning the company for continued success in the beauty products market. For deeper insights into Ulta Beauty's strategic direction and performance, interested parties can explore the library of annual reports and proxy statements available on the company's website.
In conclusion, Ulta Beauty's multifaceted approach to beauty retailing, supported by a robust business model, financial strength, nationwide presence, and commitment to positive social impact, solidifies its position as a leader in the retail industry.
