Related Papers
Dogo Rangsang Research Journal, Vol-10 Issue-07 No. 38 July 2020, page 74-77
FACTORS AFFECTING BRAND LOYALTY
2020 •
Balathandayutham P, DR. SRITHARAN RAJENDRAN
The concept of brand loyalty had been linked with the optimistic relationship with the consumer's perception towards the brand of a product. The main aim of this study was to examine the factors which has an impact over the brand loyalty for the fat moving consumer goods (FMCG). The author had performed this study among the consumers of FMCG in Chidamaram. The sample population was selected using convenient sampling and the analysis was done with the help of regression. the data collecting tool was a questionnaire and the sample size was fixed at 100. Findings show that the brand loyalty is highly influenced by the consumers perception.
Measuring the impact of ethnocentrism on India youth -An Empirical investigation study on Khadi as a chosen brand Preferences
2020 •
Arvind Mallik
The purpose of his study is to understand on how ethnocentric behavior among Indian youth impacts their judgment of different gatherings with respect to the predispositions of one's own ethnic grouping or culture, particularly with respect to language, behavior, traditions and religion. Since Khadi has its own feature present study is a sincere attempt based on Descriptive Research Method and author used both written text and visuals for data collection and analysis used to testify on findings obtained, and found most of the respondents preferred to wear Khadi dresses compared to other cloth line dresses, especially women preferred Khadi cloth compared to men. Findings elucidates that youth how the significance of Khadi changed from being a mere cloth to a product of self-sufficiency and national importance in India's freedom movement The results indicate that the youths have overall positive attitude towards Khadi
Dogo Rangsang Research Journal,Vol-10 Issue-07 No. 24 July 2020
A COMPREHENSIVE STUDY OF THE IMPACT OF CORPORATE SOCAL RESPONSIBILITY ON THE SATISFACTION OF THE EMPLOYEES
2020 •
Balathandayutham P
The current study has been done to review the effect of CSR (corporate social responsibility) on the satisfaction of the employees. Previous studies and literatures on this topic had been reviewed for arriving at a conclusion. The respondents of the study were the employees of the banking sector who were selected by way of convenience sampling. This method was selected as this method is the easiest to get access to the sample population. The data was gathered from 100 respondents by using a questionnaire. The results of the study show that the corporate social responsibility has a considerable effect on the satisfaction of the banking professionals.
CONSUMER PERCEPTION AND BRAND LOYALTY TOWARDS OVER THE COUNTER BRAND MEDICINES OF MAJOR PHARMACEUTICALS COMPANIES WITH SPECIAL REFERENCE TO RAJASTHAN
INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGIES AND MANAGEMENT RESEARCH I J E T M R JOURNAL
The study intends to explore the consumer perception towards over-the-counter (OTC) medicines and factors that influence consumer buying behavior for OTC brand medicines marketed by pharmaceutical companies. It also aims to study the impact of marketing mix factors on consumer perception and OTC brand loyalty. The research is descriptive in nature. It is based on primary data which is collected via structured questionnaire. The hundred respondents were participated in pilot study to understand and validate the questionnaire. The primary data obtained are analysed to identify the consumer perception and OTC brand loyalty promoted by the pharmaceutical companies. The study was conducted in period of 1 December 2016 to 31 March 2017. The respondents are from different districts of Rajasthan. 411 respondents participated on simple convenient non-probability sampling basis. In the study the dependent variables like consumer perception and brand loyalty with independent variables like consumer self-medication and OTC marketing mix factors are considered. It is observed in present study that OTC marketing mix factors like Place, Price and Promotion has positive impact on consumer perception and OTC brand loyalty whereas self-medication practices have negative impact. The study also revealed that Place (Product availability), Price and Promotions are the major influencing factor in considering consumer OTC medicine buying behavior.
Dogo Rangsang Research Journal
BRUNT OF KNOWLEDGE MANAGEMENT PRACTICES AND INTELLECTUAL CAPITAL ON BIG DATA BUSINESS
2020 •
Vidhya Shanmugam
Big Data is described as the extreme volume of data, the wide variety of data types and the velocity at which the data must be processed. Huge amount of data is being generated at an astonishing pace which is then analyzed through advanced data analytics. Whereas, Knowledge Management (KM) practices is the systematic management of an organization's knowledge assets for the purpose of creating value and meeting tactical & strategic requirements; it consists of the initiatives, processes, strategies, and systems that endure and enhance the storage, assessment, sharing, refinement, and creation of knowledge. In the words of Peter Drucker "Knowledge Management (KM) is the coordination and exploitation of organizational knowledge resources, in order to create benefit and competitive advantage". KM is not one single discipline; rather it is an integration of numerous endeavors and fields of study. As a result, useful knowledge is gained which then becomes basis for the companies for effective decision making and gaining competitive advantage towards the business. Based on their views of existing literature in this area, this article attempts to explore the Impact of Big Data Business on Knowledge Management Practices and Intellectual Capital gives a conceptual framework to determine the competitive advantage between big data on knowledge management (KM) Practice and Intellectual Capital. This article will provide a basis for the organizations to understand the importance of big data and analytics. The organisation's gains an insight into the competitive advantages via big data, Knowledge Management practices and intellectual capital; organizations can better maneuver their business activities.
Dogo Rangsang Research Journal
An Analytical Study on Credit Allocation to Priority Sector in Selected Banks of the Ahmednagar District
2020 •
Dr. Mohasin A Tamboli
Indian banking sector is an important constituent of the Indian financial system. Banking in India has a very old origin. It started in the Vedic period where literature shows the giving of loans to others on interest. India has over the last decades experienced different degree of responsive policies in the banking sector. The banking sector plays a vital role through promoting business in urban as well as in rural areas in recent years. It helps to develop economy of the country. It is always said that rural development cannot be possible without supplying adequate credit to the priority sector in general and agricultural in particular in time. Hence, this researches paper especially emphasis on priority sector lending in the Ahmednagar district.
Dogo Rangsang Research Journal
Conceptual Framework of Corporate Social Responsibility and Social Action Praxis by CPSEs stimulating Sustainable Development Goal 4-Education. Challenges and Potentialities of MSMEs in India
2020 •
Dr Sadaf Khalid, Naghma Farooqui
This article primarily focuses on constituting a conceptual framework of corporate social responsibility (CSR) and Social Action/practices by Central Public Sector Enterprises (CPSEs) and Medium Small and Micro Enterprises (MSMEs) to leverage the potentiality of Sustainable Development Goal-4, Education in India. The ancient integration of the knowledge-skill-action pyramid involves a deep sense of consolidated governance, responsibility-accountability relationship, and sustainable reporting throughout the public sector's social initiatives. This collaborative process is determined for a lifelong participatory action-learning as a methodological paradigm shift by reviewing multiple research papers, investigating case studies, public documents, and reports. Selected case studies of the 'Maharatna' enterprises have played a prominent role in reassuring educational growth, overcoming complex socio-economic structure. It could be further reinstituted by collaborative, transformative, and inclusive social action investigating Medium, Small, and Micro Enterprises (MSMEs) predicaments. Collectively, the industry-academic communication juncture is based on individual action integration with problem-oriented learning through participatory intelligence work culture proposed as a model to satisfy the performance of MSMEs confronting the SDG-4 crisis in India.
The Impact of Perceived CSR on Customer Loyalty in the Personal Care Products Market
2015 •
Ovidiu I Moisescu
Dogo Rangsang Research Journal
INDICATORS FOR SUSTAINABLE MANUFACTURING FOR INDUSTRIES -A REVIEW
2020 •
Manoj Sharma
Sustainable development come from Brundtland Report in 1987. Sustainable manufacturing enhance employee, community and product safety. Sustainable indicators are very useful to identify the problems and give correct information about triple bottom line pillars i.e., economic, environmental and social (3BL). The aim of this research proposal is to provide a wider view of the progress of sustainability development by taking into account more sustainable industrial indicators. There are 21 indicators are identify from 405 indicators which should be uses in manufacturing companies to develop sustainable manufacturing. The future works will be found more indicators by case study or survey which implement the sustainable manufacturing and fulfill the 3BL or TBL
PROCEEDINGS-2017-((IIM-Lucknow-2017). Customer Engagement In Hospitality Sector.
RA A Rather
