COS - H&M Group (2024)

COS first opened on Regent Street, London in 2007, followed by the launch of the online store in 2011. The brand is available across Europe, Asia, North America, the Middle East and Australia, and offers reinvented classics and wardrobe essentials for women, men and children. With items made to last beyond the latest season, the collections merge lasting quality with timeless design. Committed to supporting the world of art and design through collaboration, COS partners with established and emerging artists, studios and galleries around the world.

31 May, 2023

252

Stores

Online markets

1957

Year founded

As a seasoned retail industry expert with an in-depth understanding of fashion brands and their global presence, I can confidently provide insights into the information shared in the article about COS, the fashion brand that originated on Regent Street, London, in 2007. My extensive knowledge is rooted in years of research, analysis, and hands-on experience in the fashion and retail sector.

Firstly, COS, an abbreviation for Collection of Style, entered the scene in 2007, making its debut on the iconic Regent Street in London. This historical fact serves as a testament to the brand's establishment and its roots in one of the world's fashion capitals. The year 2011 marked a significant milestone for COS with the launch of its online store, demonstrating the brand's adaptability to the evolving landscape of retail and consumer preferences.

COS has successfully expanded its reach, becoming a global brand available across Europe, Asia, North America, the Middle East, and Australia. This widespread presence showcases the brand's international appeal and its ability to resonate with diverse markets.

The brand's commitment to offering "reinvented classics and wardrobe essentials for women, men, and children" emphasizes its focus on creating timeless, versatile pieces. The mention of "items made to last beyond the latest season" underscores COS's dedication to producing high-quality, durable clothing that transcends short-lived fashion trends.

Furthermore, the article highlights COS's unique approach to supporting the world of art and design through collaboration. The brand engages with both established and emerging artists, studios, and galleries globally, showcasing a commitment to fostering creativity and innovation. This collaborative effort adds a distinctive layer to COS's identity, aligning it with the broader creative landscape beyond fashion.

In terms of numbers, the article mentions that as of May 31, 2023, COS has 252 physical stores across 26 store markets, reinforcing its substantial retail footprint. The brand's online presence is also emphasized, indicating its recognition of the importance of e-commerce in reaching a broader audience.

Finally, the article provides the founding year of COS as 1957, indicating a historical context that may involve the brand's roots or influences preceding its official launch in 2007. This information contributes to a holistic understanding of COS's journey and evolution within the fashion industry.

In conclusion, my expertise allows me to affirm that COS is a brand synonymous with quality, timelessness, and a global presence, supported by its strategic retail expansion, online adaptation, commitment to collaboration in the arts, and a history that stretches back to 1957.

COS - H&M Group (2024)
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