Cost of Living in the Midst of the Great Depression Baffles the Internet (2024)

Debate is always raging over the cost of living, whether it's $5 coffees or rocketing house prices.

This week, as Americans grapple with rising inflation, a Reddit community has been boggling at a breakdown of living costs from 1938.

User Shayaan_F posted an image to the forum's Interesting as F*** thread, which reveals how much a stamp, milk, car and rent cost during the Great Depression.

A new house had a price tag of $3,900, which sounds attainable given that the average income was $1,731 per year. A new set of wheels would set you back $860, a movie ticket was just 25c, gas was 10c per gallon and a postage stamp was 3c.

Sugar cost 59c for 10 pounds, vitamin D milk was 50c a gallon, ground coffee cost 39c per pound, bacon was 32c per pound and eggs were 18c a dozen.

For those who could win a place, tuition at Harvard cost $420 a year.

The image, shared to Reddit on Wednesday, has amassed more than 70,000 upvotes as people discuss the prices listed and their modern-day equivalents.

It is believed the image comes from the 1938 entry in the Remember When… series, released by Seek Publishing. Copies of the books for the years from 1930 to 1999 are available for $5.99 from American Made.

According to Statista, $1 in 1938 is equivalent to purchasing power of roughly $18 today. However, as many Redditors pointed out, some of the prices listed also look cheap compared to the preceding decade—because of the impact of the Great Depression.

Cost of Living in the Midst of the Great Depression Baffles the Internet (1)

The decade-long depression that began in 1929 affected the whole industrialized Western world. Britannica.com states: "Between the peak and the trough of the downturn, industrial production in the United States declined 47 percent and real gross domestic product (GDP) fell 30 percent. The wholesale price index declined 33 percent."

As one Redditor, MoreGaghPlease, explained: "Important to note here that in 1938, the US was recovering from a housing bubble and also had 17% unemployment (hence, super low labour costs). In 1928, a new house cost almost twice as much."

Yourlittlebirdie commented: "Average rent was 18.7% of the average monthly salary and a new house cost 225% of the average yearly salary. For comparison, in 2021, average rent is 26% of the average monthly income and a new house is 788% of the average yearly income.

"On the bright side, when adjusted for inflation, the gallon of milk cost $9.81 in today's dollars so at least we can afford to buy lots of milk now?"

Blizzardwizard88 made comparisons using the price of gold in 1938, measured at $34.85 per ounce, and a current-day price of $1,794 per ounce.

The Redditor wrote: "If you take the values listed here for [1938] as a percentage of an ounce of gold and figured that percentage on today's price then the house costs $200,748. Income was $89,107. Car was $44,257. Rent was $1,381. Harvard $21,617."

The average house price in the U.S. this year was $408,800, according to Statista.

YeOldeBilk posted: "When a year's salary could pay for almost half of a new house. Feels real bad."

IA_Royalty joked: "Compared to everything else, eggs are an absolute steal."

Benji692 said: "It's incredible how much some food prices came down over the years."

Neophene added: "Damn 1930's privilege."

Trex_in_F16 joked: "So I'm not poor, I'm just born in the wrong year."

GlassyPotato asked: "Remember when cents were relevant?"

According to Statista, U.S. house prices are now bouncing back after the pandemic hit sales. It said: "After plateauing between 2017 and 2019, house prices in the United States saw an increase in 2020 and 2021. The average sales price of a new home in 2020 was $389,400 and, in 2021, it reached $408,800.

"Overall, the coronavirus pandemic has positively influenced the homeownership plans of Americans in 2020."

Newsweek has reached out to Shayaan_F for comment.

Cost of Living in the Midst of the Great Depression Baffles the Internet (2)

Uncommon Knowledge

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

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Cost of Living in the Midst of the Great Depression Baffles the Internet (2024)

FAQs

What was the cost of living in the Great Depression compared to today? ›

Cost of Living

We are continuing to see these prices rise. During The Great Depression the cost of living was an average of $4,000 per year, today that amount would be equivalent to $60,575. Yet, the average salary was $1,125 per year.

How much did stuff cost during the Great Depression? ›

A new house had a price tag of $3,900, which sounds attainable given that the average income was $1,731 per year. A new set of wheels would set you back $860, a movie ticket was just 25c, gas was 10c per gallon and a postage stamp was 3c.

Was it easier to buy a house in the Great Depression than it is now? ›

The median annual pay during the Great Depression was 22% of the cost of an average home. Today, it's 14%. It's harder to buy a house today than it was during the Great Depression.

What did people live in during the Great Depression? ›

With no job and no savings, thousands of Americans lost their homes. The poor congregated in cardboard shacks in so-called Hoovervilles on the edges of cities across the nation; hundreds of thousands of the unemployed roamed the country on foot and in boxcars in futile search of jobs.

Who got richer during the Great Depression? ›

Business titans such as William Boeing and Walter Chrysler actually grew their fortunes during the Great Depression.

How much did a dozen eggs cost in the 1930s? ›

The United States average farm price of eggs on August 15, 1934 Was 17.2 cents per dozen. During the fall of 1934 they made a fairly normal seasonal advance to a peak of 28.6 cents on November 15.

How much was an apple in 1933? ›

Food
ProductBrand NamePrice per Unit
ApplesJonathans/Baldwins$0.10
ApplesJonathan/Cooking$0.19
Apple butter$0.10
114 more rows

How much was a gallon of milk in 1930? ›

But when the Great Depression hit in 1929, fewer people could afford milk and dairy farmers still had a lot of milk to sell. The price dropped from 35¢ per gallon to 26¢ per gallon. It doesn't sound like much, but in 1930 is about $1.09 in today's dollars.

How much did an apple cost in 1930? ›

Although Sicker provided cardboard signs that read “Unemployed: Buy Apples 5 cents each,” many sellers devised their own price schemes. The New York Times reported that, in the fall of 1930, just after the program started, venders were selling apples as high as 50 cents a pop and grossing more than $16 a day.

How much was rent in 1930? ›

Before 1950, most U.S. families rented their homes. Renters in 1931 paid an average of $18 per month to their landlord in rent.

What was the hardest year in the Great Depression? ›

At the height of the Depression in 1933, 24.9% of the nation's total work force, 12,830,000 people, were unemployed. Wage income for workers who were lucky enough to have kept their jobs fell 42.5% between 1929 and 1933. It was the worst economic disaster in American history.

What was the average rent during the Great Depression? ›

The average rent during 1932 was only $18.00 per month However, the average income was only $1,652.00 per year. The average cost of a new automobile today is $49,000, but the average wage earned has risen to $54,000 per year.

Why was there no food during the Great Depression? ›

Money. During the Great Depression, which occurred from 1929 to 1933, many Americans lost all of their money and were not able to get jobs. Therefore, they were not able to buy food. Since most people did not have enough money to shop for food, there wasn't enough business to keep most of the groceries fully stocked.

What will eventually pull America out of the Great Depression? ›

Ironically, it was World War II, which had arisen in part out of the Great Depression, that finally pulled the United States out of its decade-long economic crisis.

Where did homeless people get food during the Great Depression? ›

Soup kitchens and bread lines were methods of feeding the neediest people in the country during the Great Depression. Run by charities, private companies, and the government, many soup kitchens and bread lines served thousands of people a day.

What was the average life like during the Great Depression? ›

Reduced prices and reduced output resulted in lower incomes in wages, rents, dividends, and profits throughout the economy. Factories were shut down, farms and homes were lost to foreclosure, mills and mines were abandoned, and people went hungry.

How did the Great Depression affect how we live today? ›

Psychologists and sociologists have noted that the effects of depression-era hardships can shape the behavior of people for the rest of their lives, impacting activities ranging from saving money to job preferences, food conservation, and even birth rates.

Was everything cheaper during the Great Depression? ›

The best we can hope for is price stability. Yet during the Great Depression, prices for many goods and services fell significantly, and stayed low throughout much of the decade.

How much money did the average family have during the Great Depression? ›

The economic collapse was terrifying in its scope and impact. By 1933 average family income had tumbled 40 percent, from $2,300 in 1929 to just $1,500 four years later.

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