Council Post: The Top Four Benefits Of Corporate Sponsorship (2024)

FAQs

Council Post: The Top Four Benefits Of Corporate Sponsorship? ›

Sponsorship offers several benefits for both sponsors and the entities they support. For sponsors, it can lead to increased brand visibility, enhanced reputation, access to a targeted audience, opportunities for direct customer engagement, and association with positive events or causes.

Sponsorship offers several benefits for both sponsors and the entities they support. For sponsors, it can lead to increased brand visibility, enhanced reputation, access to a targeted audience, opportunities for direct customer engagement, and association with positive events or causes.

Increased funding from corporate sponsorship allows schools to modernize their facilities, provide professional development opportunities for teachers, and offer extracurricular activities that contribute to a well-rounded education.

For the Sponsoring Company

It enhances brand visibility and reputation, connects them with specific audiences, and demonstrates their commitment to causes or communities. This can lead to increased customer loyalty and brand affinity, as people often prefer to buy from companies that share their values.

Corporate sponsors want to know that their contribution is making a difference. Tracking metrics on how their donation impacted your organization lets you prove the value of the partnership to both this sponsor and others in the future.

Sponsorship value calculation with examples

First, you should calculate the cost per attendee. Next, you'll calculate the cost per attendee of each sponsorship asset. This allows you to compare the prices of sponsorship across events of different sizes.

Example 1: Sports Arena Sponsorship

For instance, a leading tech company formed a successful alliance with a world-famous basketball arena. This deal didn't just slap a name on a building. It infused the arena with cutting-edge technology that greatly enhanced the fan experience.

A sponsorship package is essentially a brochure meant to entice sponsors into working with your organization. It shows what sponsors get from you (branding opportunities, speaker slots, etc.) and what you get from them (monetary support, in kind donations, etc.) in return.

Who qualifies as a sponsor? ›

All sponsors must be U.S. citizens or permanent residents, be at least 18 years old, and be living in the United States (including territories and possessions) when they file the affidavit of support.

Offer the sponsor incentives.

Here are some ideas to help sweeten the deal: For trade shows or exhibitions, giving the sponsor a free booth. Place the sponsor's name or logo on event promotional banners and flyers. Mention the sponsor's company in your blog posts, email newsletters, and social media posts.

Drawbacks of Corporate Sponsorships

Sponsors may have unrealistic expectations related to how their brand is promoted. The need for substantial resources makes fulfilling sponsorship agreements challenging. A dependence on corporate interests may influence nonprofit agendas.

Sport has an enormous audience base, making sports sponsorship a great way for brands to put themselves in the spotlight in front of millions of potential customers. This increased brand awareness can help brands make more sales, leading to higher profits.

By sponsoring events, companies enjoy a set of perks that typically include the following: Increased brand exposure through the event itself, event advertising, and media coverage. In-event speaking opportunities that help boost their brand equity. Direct contact with an audience full of relatively warm leads.

Sponsors often give you money to do things like promote your brand or sell products. Additionally, they can also provide some valuable services, like helping you with marketing or events. But be careful with your sponsorship! Sponsors can be very tempting, but don't forget that they're only making money off of you.

The main difference between a sponsorship and a donation is that sponsorships are based on reciprocity – where cash or in-kind gifts are contributed, usually in exchange for marketing or advertising consideration.

Having a sponsor in the workplace is crucial for career advancement and success. A sponsor is someone who advocates for you and your work, who can provide guidance and support, and who can leverage their position of power to open doors and create opportunities for you.